Online Marketing Tools for Land Trusts
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Presentation given at the Southeast Land Trust Conference in Montreat, NC March 27, 2008
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Online Marketing Tools for Land Trusts
- 1. Using Online Tools to Market Your Land Trust Presented by Kivi Leroux Miller Southeast Land Trust Conference March 2008, Montreat, NC
- 2. Me Online
- 3. You Are Already Online Whether You Know It or Not!
- 4. Nonprofits Are Also Here
- 5. Who Else Is Online? Source: Pew Internet & American Life Project Tracking Surveys
- 6. What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 91% Use a search engine 83% Research interests 71% Get news 36% Use Wikipedia Getting Answers
- 7. What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 66% Buy a product 53% Banking 18% Donate to charity Spending Money
- 8. What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 32% Rate product, service or person 22% Post comments to website, blog or photo site Sharing Opinions
- 9. What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 92% E-mail 48% Watch a video 35% Texting on a cell 16% Social networking sites Connecting & Conversing
- 10. . . . and Raising $$$ for You?
- 11. It’s Not Just for Big, National Orgs!
- 13. Slide borrowed from Beth Kanter -- Slideshare.net/kanter
- 15. What You Get Out of It Flickr: shira golding
- 17. Web 2.0 Makes This Easier Patron Participant Page Viewer Researching, reading, lurking Commenting, posting, subscribing, tagging, following Volunteering, donating, evangelizing But You Have to Let Go to Get the Best Results!
- 18. Patrons Raise Friends & Funds
- 19. Show & Tell Lightening Round! Online Community Building Tools Here’s Where We Went, If You Are Looking at This Later . . . For Your Website/Blog: Flickr Badges – Your Photos and Theirs YouTube (on TNC site and YouTube) Slideshare.net – Share Presentations CoverItLive.com – Take People with You Blogging: Blogger or Wordpress.com – You’re blogging in minutes Social Media: Digg and StumbleUpon – Huge traffic HSUS LOL Seals on HSUS.org and Flickr Land Trust Marketing Wiki Social Networking: Facebook Profiles for Land Trusts, Conversation with TNC’s J. Coleman Eons – Boomer Social Network LinkedIn Answers - on Land Trust Websites Change.org – new on the scene Twitter – Professional development Mobile Tools: Utterz – Reporting live with photos/audio FishPhone – The future on the phone?
- 20. It’s All About Them, Not You!
- 29. Will You Get on Board? Flickr: imageMD