1.
TheDanishPavilionforExpo2010byBjarkeIngelsGroupBIG

2.
THE JOURNEY
• Society Evolution
• Trend Mapping
• Key Trends
• Tomorrow’s People
• Conclusion
ICF 2020+
www.kjaer-global.com
TheDanishPavilionforExpo2010byBjarkeIngelsGroupBIG

3.
INDIVIDUAL CORPORATE
TIME LINE
1910s
Militarism
1940s – 1960s
Fordism
We are entering an era where value sets are shifting and with that new lifestyle choices will emerge
Self-Realisation Brand Equity
Product is kingMass Consumption
Sustenance Basic Products
Security More Choice
1990s – 2000s
Post-Modernity
Specialisation
Ethics
Today
Sustainability Age
Individualisation
Conscious Consumption
1920s – 1930s
Automatism
Public RelationsSocial Attachment
pre 1900 – 1900
Industrialisation
kjaerglobal©2009TheEvolutionofSoceity
www.kjaer-global.com
1970s – 1980s
Neo-Fordism
THE EVOLUTION OF SOCIETYICF 2020+
Meaning &
Empowerment
The Empathic
Organisation
2020+
The Wellbeing Era

4.
EMPATHIC LEADERSHIP
It is not enough to tell people where happiness is on the map.
Companies must facilitate, educate and inspire that journey
www.kjaer-global.com
ICF 2020+
SelgasCanoArchitectureOffice,Madrid

5.
THE WELLBEING ERA
www.kjaer-global.com
ICF 2020+
Personal wellbeing is our new religion already impacting business and lifestyle preferences
Image:Sourceunkown

6.
CONTRASTS CO-EXIST
www.kjaer-global.com
ICF 2020+
SLOW: Happiness and the quest for meaningFAST: Efficiency and material accomplishment
Photo:SelvedgeMagazine
Image:SourceUnknown

7.
ICF 2020+ WHOLE BRAIN THINKING
www.kjaer-global.com
2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC
RIGHT
• Feeling
• Imagination
• Possibilist
LEFT
• Logic
• Facts
• Realist
4. SPIRITUAL1. SCIENTIFIC
2. SOCIAL 3. EMOTIONAL

8.
Made to
Measure
Total
Transparency
Conscious
Consuming
Smart
Tech
2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC
UNIVERSAL AWARENESS
CARING COMPANIES
MEANINGFUL CONSUMPTIONHOLISTIC WELLBEING
PATCHWORK SOCIETY
No Age
Seniors
Redefined
Families
Creative
Class
ECONOMIC DRIVERS
Convenience
Society
GLOBAL POLITICS
MindfulnessPersonal
Coaching
Happiness
Hunting
Anxiety
Society
Spirituality/Science
Convergence
Perma
Youth
Big Brother /
Regulation
SUSTAINABILITY AGE
Urban
Density
Health
Burden
Glocalisatioin Living the
Brand
WORK/LIFE BALANCE
Emotional
Architecture
BETTER WORLD
One Planet
Living
Global
Sustainers
Bio
Mimicry
Economic
Challenges
Rising
Economies
Intelligent
Reduction
EMERGENT TECHNOLOGIES
Intuitive
Technology
Clean
Tech
Space
Exploration
Bio
Diversity
Resource
Shortage
Cloud
Culture
ALWAYS ON
Informed
Dialogue
Wholebrain
Thinking
QUALITY OF LIFE
Climate
Crisis
Global
Migration
Empowerment
Brands
Rethinking
Work/Leisure
Cultural
Capital
Alternative
Therapies
Positive
Eating
Active
Leisure
Cultural
Consumption
DNA
Mapping
Karma
Capitalism
Female
Empowerment
Five Star
Youth
The
Real Thing
TREND ATLAS
www.kjaer-global.com
ICF 2020+

9.
NAVIGATING COMPLEXITY
www.kjaer-global.com
ICF 2020+
Photo:BenHeine
Trends can present new opportunities – but without a Trend Atlas it is
like travelling to an unknown destination without your GPS switched on

10.
www.kjaer-global.com
KEY TRENDS
* TOTAL TRANSPARENCY
* ALWAYS ON
* SMART TECHNOLOGY
* CULTURAL CAPITAL
* EMPOWERMENT BRANDS
* BETTER WORLD
* HOLISTIC WELLBEING
* HAPPINESS HUNTING
ICF 2020+
Image:©TomitheosviaFlickr

11.
TOTAL TRANSPARENCY - Openness
www.kjaer-global.com
Transparency breeds trust – but it demands openness and clear communication of value(s) and ethics
ICF 2020+
Transparency = TRUST
Wikileaks exposes wrong-doings Patagonia sets the standard for transparency through storytelling

12.
ALWAYS ON - Dialogue
www.kjaer-global.com
Online dialogue is essential
Cloud culture allows ‘real-time’ exchange and communities - fostering a dialogue driven society
Remote coaching, learning networks and knowledge exchange
ICF 2020+
Social Technology - a direct line to people

13.
SMART TECHNOLOGY - Freedom
www.kjaer-global.com
Live, work and socialise wherever you are – Dtac HQ in Bangkok
Smart Technology inspires unlimited freedom – we now work, blog, shop, bank and socialise on-the-go
ICF 2020+
Happiness Tracking Apps
Emotional technology reads your mood

14.
CULTURAL CAPITAL - Authenticity
www.kjaer-global.com
Brands must nurture their cultural capital to create value and authentic living, breathing communities
ICF 2020+
Never underestimate the importance of local knowledge
HBSCCanararyWharf
Home grown creative capital gains currency
IitalaHelsinki
Google is a whole new culture of thinking and understanding people
GoogleZurich

15.
EMPOWERMENT BRANDS - Inspired
www.kjaer-global.com
ICF 2020+
Empowerment brands leverage people’s passions – inspire them to become brand ambassadors
Empowerment brands inspire people to live the brand The real thing - reinvented rituals and authenticity
Image:LabourandWaitLondon

16.
www.kjaer-global.com
BETTER WORLD – Participation
‘Improving the world’ indicate people’s need for social participation and value-related self-expression
ICF 2020+
MyBnkCeoLillyLapennawithyouth
Record sums were donated to Haiti via Social Media
Ethical finance and social enterprise amongst youth Micro-lending as an enabler is now spreading globally

17.
HOLISTIC WELLBEING - Balance
www.kjaer-global.com
ICF 2020+
Health concerns inspire ‘holistic wellbeing’ schemes as more of us prioritise a blanced life in the ‘slow lane’
Spa Culture promotes good health and optimismBicycle culture is growing globally
Jamie Oliver’s iPhone app ‘20 Minute Meals’
ThermeValsSpa
Image:Copenhagenize.com

18.
VERY HAPPY LESS HAPPY
www.kjaer-global.com
Happiness is big business and brands now look beyond the bottom line to facilitate ‘meaningful encounters’
The path to quality of lifeHappy people work more efficiently
HAPPINESS HUNTING - MeaningICF 2020+
World map of happiness
Image::jobsintown.deviapositivesharing.com

19.
THE PATCHWORK SOCIETY
www.kjaer-global.com
ICF 2020+
Society drivers are closely linked to the value sets of tomorrow’s people – reflecting their lifestyle choices
Image:viaFlickrPhotographerunknown

20.
The ME People
Imagethesartorialist.blogspot.com
The WE people
www.kjaer-global.com
CONTRASTING MINDSETS
Facebook’sofficesbyCesarRubio
ICF 2020+

21.
THE CREATIVE COACH
THE KARMA COACHTHE POWER COACH
www.kjaer-global.com
TOMORROW’S PEOPLEICF 2020+
WHOLE BRAIN
VISION
Emotional ValuesRational Values
ME oriented
WE oriented
FREEDOM
Smart Technology
DIALOGUE
Always On
OPENNESS
Total Transparency
INSPIRED
Empowerment Brands
PARTICIPATION
Better World
AUTHENTICITY
Cultural Capital
BALANCE
Holistic Wellbeing
MEANING
Happiness Hunting
THE CARING COACH

22.
www.kjaer-global.com
ICF 2020+ THE POWER COACH
Image-theselby.com
“Excellence is the gradual result of always striving to do better”

23.
MOTIVATORS
• Professional Performance
• Empowerment & Progression
• Individualist & Specialist
INSPIRATION
• The Law of Success 4.0
• Soho House
• Globalista Travel Journal blog
www.kjaer-global.com
ICF 2020+
COMMUNICATION
• Strategic & Lean
• Forward-Thinking
• Powerful
HOW TO SPOT THEM

24.
www.kjaer-global.com
ICF 2020+ THE CREATIVE COACH
ImageGlenO’Brian&GinaNanni-.theselby.com
“Creativity is a learning process where the teacher and pupil are located in the same individual”

25.
MOTIVATORS
• Creative Development
• Transparency & Community
• Cloud Culture & Dialogue
COMMUNICATION
• Analytical & Informative
• Blogs & Shared Experiences
• Inspirational & Outspoken
www.kjaer-global.com
ICF 2020+ HOW TO SPOT THEM
INSPIRATION
• The School of Life
• Making Ideas Happen
• The Ideas Economy
ImageTheSchoolofLifeLondon

26.
www.kjaer-global.com
THE CARING COACHICF 2020+
Image-.droog.com
“If everyone is moving forward together, then success takes care of itself”

27.
www.kjaer-global.com
ICF 2020+ HOW TO SPOT THEM
COMMUNICATION
• Authentic & Honest
• Thought Provoking
• Insightful & Inspiring
MOTIVATORS
• Social Entrepreneurship
• A Better World
• Cultural Legacy
INSPIRATION
• Zopa – Social Lending
• The Good Guide
• Voluntourisim
ImageSourceUnknown
HotelIndigo,Patagonia

28.
THE KARMA COACH
www.kjaer-global.com
ICF 2020+
SmarinLivingStones
“Happy people are more successful, have better relationships, are healthier and live longer”

29.
COMMUNICATION
• Intuitive & Logical
• Insider Tips & Experiences
• Spiritual How to Guides
MOTIVATORS
• Self-Improvement
• Meaning & Inner Wisdom
• Enlightenment
INSPIRATION
• The Humanity Project
• Body, Mind & Spirit Spas
• Dalai Lama on Twitter
www.kjaer-global.com
ICF 2020+ HOW TO SPOT THEM
NomaRestaurantCopenhagen
NomaRestaurantCopenhagen
Image:HumanityFragrance
Image:Sourceunkown

30.
CONCLUSION
www.kjaer-global.com
People are already saying: "Don’t Tell Me, Show Me!!!” Connecting with people is about empathy
and the ability to engage with them - for only then can you inspire and empower their life
Imagebycomatosed
ICF 2020+