I want to visualize differences between WF model and lean startup model clearly, so I use the matrix. First uploaded: 09 Feb 2015, Last uploaded: 10 Jul 2015

1. THINKING ON
CUSTOMER PRODUCT
MATRIX
Takeshi Kakeda
2015/07/10
@kkd
takeshi@giantech.jp

2. MOTIVATION
• Visualize differences between traditional water fall
model and lean startup model clearly.

3. CUSTOMER PRODUCT
MATRIX
assumption
discovery
develop launch scale
validation
plan
Customer
Development
Product Development
creation

4. CASE A: FAILURE
MODEL
assumption
discovery
develop launch scale
validation
plan
Customer
Development
Product Development
creation
develop what
customer may need
(or not)
customer doesn’t need it !!
what will customer want?
customer doesn’t buy it !!
how should we sell?

5. CASE C: AGILE
DEVELOPMENT MODEL
assumption
discovery
develop launch scale
validation
plan
Customer
Development
Product Development
creation
develop and check
what customer
needs
what is value?
what is hypothesis ?
what is true?
what did we learn?
what should we do?

6. CASE B: LEAN
STARTUP MODEL
assumption
discovery
develop launch scale
validation
plan
Customer
Development
Product Development
creation
develop only what
customer needs
what is value?
what is hypothesis ?
what is true?
what did we learn?
what should we do?

7. CUSTOMER PRODUCT
MATRIX
assumption
discovery
develop launch scale
validation
plan
Customer
Development
Product Development
creation Lean
Agile
Failure

8. WHERE IS RISK?
assumption
discovery
develop launch scale
validation
plan
Customer
Development
Product Development
creation
MarketRisk
Product Risk

9. Goal
DESIGN SPRINT
assumption
discovery
develop launch scale
validation
plan
Customer
Development
Product Development
creation
Design Sprint
in five days

10. CONCLUSION
• Before
• Think and plan how we go through routes
towards the target
• During
• Notice and Act on where you are.