In this PPT it has clearly shown that how Dove used there creative thinking to promote their product and USP. one of the best part of dove is always showcase that it is for mosturising soap and they also given real examples by conducting different campaigns..

1. OVERVIEW OF DOVE REAL BEAUTY
SKETCHES CAMPAIGN
Presentation By:
D.Akhil
Raviteja
Dharmateja
Khushboo Mishra
SD Sohail

2. INTRODUCTION
• Dove was introduced in the year 1957.
• Known for leaving the skin smooth, soft and
clean.
• Its parent company is Hindustan Unilever
(HUL)
THEME- Empowering women and
boosting self-esteem

3. HISTORY
• Anglo-Dutch Multinational company
• It is third largest consumer goods company in the
world
• Revenue €50billion and Netprofit is €5 billion
• Dove is the top brand in Canada
VISION: To make 2billion people that use
Unilever products each day look good,
feel good and get more out of life

4. • SEGMENTS & CATEGORIES:
Refreshment, Homecare & Personal care
• Brands:
Lipton, Knorr, Hellman, Magnum, Sunlight, Axe,
Vaseline & Dove
• Dove Line:
Body washes, Hand & Body lotions, Facials
Cleaners, Deodorants, Shampoos, Conditioners &
hairstyle Products for Men & Women

5. POSITIONING
• Axe & Old spice
-Boosting the male ego by providing men
confidence
• Loreal Garnier & Pantene
Confidence to women
• Ives & Irish
-Focus on aroma & Position them in sensorial
uplift segment in market

6. CAMPAIGN FOR REAL BEAUTY
• 2% women describes themselves- beautiful
• 47% women- body weight- too high
• 48% women believe that they are less
beautiful
• 68% women strongly agree media &
advertising set an unrealistic standard of
beauty that most women can’t ever achieve
• 59% women agree- physically attractive
women are more valued by men

7. NEW VISION
• In 2010 Dove movement – Self Esteem
• Dove provides younger women with a tools &
resources to help celebrate real beauty with
support of communicate
• 8.5 million have to reach
• 15 million- 2015

8. Strategies
• Selfie Documentary
Mother and daughter team to submit a selfie to a
photo exhibit
This alternative for redefining TRUE beauty
• Mirror Campaign
Many people invited to take photo in front of mirror
Dove samples are handed over to participants in
public places like (bus stop, subway cars)

12. OUTCOMES
• Dove is not only able to attract the attention
of many customers but it also able to attract
positive attention from 100s of media
• 6% increases in sales
• Intention to create strong brand awareness by
changing definition of mass market by thought
of beauty
• It was argued that this reinforced a narrow
perception of beauty

13. THANKYOU