From the 2010 American Association of Museums Annual Meeting.

1. Twitter and “ROI”
Kaia Landon
Consultant, New Muse Media
American Association of Museums Annual Conference
May 2010

2. TWITTER

3. • What is Twitter?
• Why shouldn’t you use Twitter?
• Why should you use Twitter?
• What to do
• What not to do
• Tools of value
– Integration with other platforms
• Case studies, MHM + one other?
• Personal/professional development uses
•

4. What is Twitter?

12. Lists
• For MHM:
– Museums
– Arizona/Mesa/Phoenix
– Travel
– History
– Culture

15. Framework for Choosing Technologies
• Start from problems, work toward solutions
• What are your goals?
• Does it fit with your strategic plan?
• What’s the hoped-for ROI for the project?
More tech is not necessarily better

16. Listen First!
If you’re going to use Social Media, it’s a good
idea to start by listening
– Learn what people are saying about you
– Learn how the platform works
Google Alerts

17. Issues to Consider

18. • Policy and ROI/Measurement – 6 minutes
• What is the goal? Money? Fame? Outreach?
Image?
• Do/Should you have a Social Media Policy?
• What is ROI, and is it a valid measurement for
social media?
• Other forms of measurement
– Analytics
– Stats
– Anecdotal information