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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE 15
Smartphone Cost in Many Developing Markets = Material % of Per Capita Income...
15% (Vietnam) / 10% (Nigeria) / 10% (India) / 6% (Indonesia), per McKinsey
Source: McKinsey, Euromonitor, (smartphone prices); World Bank, estimates (GNI p.c., Atlas method)
Note: Reflects true prices as paid by the consumer at point-of-sale; includes taxes and subsidies. Excludes data plan costs.
1.0
3.8
0.8
10.3
6.1
4.7
2.7
0.9
14.8
2.5
5.8
3.7
0.9
4.7
3.3
0.6
1.8
10.1
4.8
11.4
21.5Tanzania
Ethiopia
Bangladesh
Turkey
China
Germany
Spain
South Korea
Japan
Italy
Mexico
Thailand
Egypt
South Africa
Philippines
Colombia
Nigeria
Vietnam
India
Indonesia
Brazil
Russia
47.6
$232
$216
$269
$327
$486
$244
$232
$319
$522
$243
$256
$291
$273
$163
$212
$195
$307
$158
$279
$123
$198
$262
Average retail price of a smart phone, $USD, 2014
Developing Developed
x%
Cost of smartphone as a %
of GNI per capita, 2014

Publié dans : Technologie
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