Online Platforms Enabling Steady Growth in Product Commerce &
Enabling Rapid Growth in Service Commerce
1.4MM+ Active Sellers
+63% 5-Year CAGR
35MM Total Guests All-Time
– nearly 25MM in Last Year
Product Commerce Service Commerce
Source: Alibaba. Active sellers only includes 3 China retail marketplaces: Tmall, Taobao, Juhuasuan, Q2:14 (LTM). eBay, 2014. Amazon, Q1:15 earnings call; sellers refer to worldwide active seller
accounts. Etsy, Q1:15 public filings; active sellers defined as those who have incurred at least one charge from Etsy in the last 12 months.
Upwork (formerly Elance-oDesk) database, 2015. 10MM+ is cumulative registered freelancers. Uber, 2015. Airbnb, 2015.