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137 Online Platforms / Marketplaces 2015 Internet Trends Report

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137
Online Platforms / Marketplaces =
Benefits & Challenges for Consumers
Source: Various.
This list is meant to be general, it is not mutually exclusive or collectively exhaustive. Some platforms / marketplaces may possess all these elements, while others will possess only a few.
Time / Cost Tradeoff – Products with
rapid delivery may be more expensive
Quality – unable to test products /
services...reliant on feedback from
peers / reviews
Trust – new marketplaces must prove
trustworthiness to consumers
Time / Convenience Tradeoff –
Convenience of delivery to home /
work may mean delaying gratification
of getting product immediately
Choice / Access – product depth +
breadth...availability of goods / services /
experiences previously hard to find / reach
Time Savings – can offset incremental
costs, if any
Transparency – ability to research / set
expectations / track process
Personalized – can get items / services
on own schedule
Online Reputation & Trust Systems
Often in Place – ability to read & write
reviews / ratings for merchants & service
providers
Benefits Challenges

Publié dans : Internet, Technologie
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