Xiaomi Mi Internet of Things Ecosystem =
Solid Upsell + Volumes (2MM Users, +5x Since 2013)
Source: Xiaomi. *Data through 4/9/15, cumulative unless otherwise noted. *Mi Smartphones data are annual (not cumulative). 61MM = phones shipped in 2014 full year.
** via mi.com only. Xiaomi sells phones via different distribution channels (mi.com, 3rd party e-commerce, carrier stores, resellers, etc.). Note that each buyer account can purchase several phones.
Data here represent number of Mi Accounts that have purchased smartphones via mi.com. This is the base off of which we calculate users who have also purchased a home product. Mi Account is
an all-in-one personal account that allows users to access / manage all Xiaomi products and services, such as shopping on mi.com, reserving after-sale services, enabling Mi smart products, syncing
data across devices with Mi Cloud, making posts on MIUI forum, etc.
Xiaomi Ecosystem 2013 2015*
Mi Smartphones Sold 19MM 61MM*
Mi Smartphone Online** Buyers 9MM 29MM
Mi Smart Home Products Available 2 10+
Mi Smartphone Online** Buyers
Purchasing ≥1 Xiaomi Home Product
338K or 4% 2MM+ or 7%