1. Crowdfunding 101

2. Ronald Kleverlaan
Crowdfunding consultant, founder Crowdfunding
Roundtable, entrepreneur
@kleverlaan
Consultancy, development and support of
crowdfunding platforms - www.webclusive.com

3. WEBclusive
Consultancy, development and support of
crowdfunding platforms
- > 1.250.000 online donations
- 30% of crowdfunding market in 2011
- Network of crowdfunding advisors
- Launch white-label crowdfunding Saas-
platform April 2012
- Successful cases: voordekunst.nl, 1%CLUB

4. Crowdfunding, Crowdsourcing,
co-creatie
What are the differences?

5. Crowdsourcing
tekst

6. Crowdfunding
History

12. Crowdfunding
Different types of crowdfunding

13. Donations

14. Support

15. Loans

16. Invest

17. Crowdfunding cases

24. How to run a successful
crowdfunding campaign?

25. 1) Clear goal
2) Why is it important? /
storytelling
3) Short time frame
4) Right price
5) Right rewards
6) Know your crowd and
engage them
7) Marketing plan
8) Make it personal
9) Plan ahead
10) Work hard

26. Clear goal

27. Storytelling

28. Short time-frame

29. Source: Kickstarter - http://blog.kickstarter.com/post/6627051200/shortening-the-

30. Source: Kickstarter - http://blog.kickstarter.com/post/6627051200/shortening-the-

31. Right price / right rewards

32. Know your crowd and engage them

33. Prepare ahead and work on your marketing plan

34. Communicate, communicate

35. Motivation of fans

36. Financial
Invest
Interest paid
Loan without
in products/
interest
services
Donations Small reward Pre-order
Social Material

37. Financial
Social Material

38. Crowdfunding platforms for
(Dutch) developers / startups

39. General startup. Support / pre-order:
General startup. Loan / invest (NL):
Specific app / mobile / dev:

40. When should you use
crowdfunding?
Clear and feasible goal
Create a compelling story & video
Be prepared to spend a lot of time
Keep on communicating
Involve your fans
Be transparant

41. Happy crowdfunding!
Ronald Kleverlaan
@kleverlaan
ronald@webclusive.com
www.webclusive.com