2. Ronald Kleverlaan
Crowdfunding consultant, founder Crowdfunding
Roundtable, entrepreneur
@kleverlaan
Consultancy, development and support of
crowdfunding platforms - www.webclusive.com
3. WEBclusive
Consultancy, development and support of
crowdfunding platforms
- > 1.250.000 online donations
- 30% of crowdfunding market in 2011
- Network of crowdfunding advisors
- Launch white-label crowdfunding Saas-
platform April 2012
- Successful cases: voordekunst.nl, 1%CLUB
24. How to run a successful
crowdfunding campaign?
25. 1) Clear goal
2) Why is it important? /
storytelling
3) Short time frame
4) Right price
5) Right rewards
6) Know your crowd and
engage them
7) Marketing plan
8) Make it personal
9) Plan ahead
10) Work hard
39. General startup. Support / pre-order:
General startup. Loan / invest (NL):
Specific app / mobile / dev:
40. When should you use
crowdfunding?
Clear and feasible goal
Create a compelling story & video
Be prepared to spend a lot of time
Keep on communicating
Involve your fans
Be transparant