Crowdfunding - the 2 biggest misconceptions - crowd & money
1. @kleverlaan | Crowdfunding strategy | Speaker, author, strategic consultant
Crowdfunding - More than money
2. Ronald Kleverlaan
!
Crowdfunding strategy
!
Founder Crowdfunding Hub
Co-founder & Board Member European Crowdfunding Network
!
Expert Advisor “Crowd Investing” European Commission
@kleverlaan
ronald@kleverlaan.com
3. •
Successfully
brought
crowdfunding
into
new
EU
Capital
Markets
Union
•
52
members
from
13
EU
Countries
•
DraBing
a
Crowdfunding
Code
of
Conduct
and
Best
PracEces
for
EU
members
•
Research
about
Crowdfunding
RegulaEons
in
Europe
and
beyond
•
CrowdTuesday
events
though-‐out
Europe
European Association for Crowdfunding Platforms
Bottom-up promotion and education of Crowdfunding
•
Open
network
-‐
Easy
to
start
a
local
Hub
in
new
ciEes
•
Hubs
are
run
by
local
stakeholders
from
the
crowdfunding
and
startup
ecosystem
•
Hub
members
organize
free
weekly
Q&A
crowdfunding
introducEon
sessions
•
Hub
members
organize
free
(bi-‐)monthly
public
events
(50-‐250
people)
•
Hub
members
organize
CrowdTuesday
events
in
collaboraEon
with
ECN
!
12. Crowdfunding
more than money
marketing
broad support
market research
customer loyalty
access to additional finance
Misconception 2: „Funding”
Funding is only one of the reasons to use crowdfunding
@kleverlaan | Crowdfunding strategy
22. Full ownership of 5 local wind turbines
>400 members - 18,5 million euro project
@kleverlaan | Crowdfunding strategy
23. !
Crowdfunding = Community Funding
Funding from an involved community
!
Crowdfunding = More than money
Marketing, market research, local support
!
Crowdfunding campaign = Marketing campaign
Not a fundraising campaign
!
Crowdfunding transforms business models
Marketing teams formed by fans & investors
Co-created and co-funded innovations by the crowd
New ownership structures
Key take-aways
@kleverlaan | Crowdfunding strategy