Mass merchandisers remain the leading retail outlet for cosmetics and toiletries with a 31.2% share, up slightly from 30.6% in 2005, with personal cleansing and shampoos as the largest product categories in the channel, while nail polishes and eye makeup are the fastest growing. Kline's Beauty Retailing Mass Outlets report is a comprehensive analysis of the mass market purchase channel, providing an accurate, detailed examination of the competitive landscape at the retail level. Sales for food stores, drug stores, mass merchandisers, dollar stores and warehouse clubs is provided for 27 product categories.

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A comprehensive analysis of the mass market purchase channel, providing an accurate, detailed
examination of the competitive landscape at the retail level. Sales for food stores, drug stores, mass
merchandisers, dollar stores and warehouse clubs is provided for 27 product categories.
Mass merchandisers remain the leading retail outlet for cosmetics and toiletries with a 31.2% share, up
slightly from 30.6% in 2005, with personal cleansing and shampoos as the largest product categories
in the channel, while nail polishes and eye makeup are the fastest growing.
This report will address:
I Which channel is growing the fastest and why?
I Are dollar stores the anecdote for a tired economy?
I What has Walgreens done to turn its beauty business around?
I What is the role of private-label brands in stores like Target, Walgreens, and
CVS?
I What is the leading product category for these stores and why?
I What does the future hold?
Beauty Retailing Through
U.S. Mass Market Outlets
Base Year: 2012
Table of Contents:
CHANNEL DEVELOPMENTS:
A brief summary of market activity and key trends that affected the channel during the past five years.
TOTAL TRADE CLASS SALES:
A review of overall purchase channel sales and a description of subclasses within the channel.
ROLE OF COSMETICS AND TOILETRIES:
A description of sales at the manufacturers’ and retail level by product category and subclass.
PROMOTIONAL ACTIVITY:
A discussion of strategies and campaigns used by retailers to spur sales.
PRIVATE LABEL PRODUCTS:
An overview of special product offers.
SALES BY SUBCLASS:
An overview of sales, developments, and key trends in the channel’s subclasses.
OUTLOOK:
A forecast of the channel’s U.S. cosmetics and toiletries sales and growth through 2015, with commentary on
issues and trends likely to influence the performance of the channel and its various categories in the future.