Nonprescription Drugs Active Ingredients USA Database 1st and 2nd Editions 2011 Data Published October 2012 2012 Data to be Published 2nd Quarter 2013 Base years: 2011 and 2012 Regional Coverage North America This database provides details on sales by active ingredient for the nonprescription drugs market across eight product classes, 35 product categories, and hundreds of marketers. Based on Kline & Company’s research for the annual study, Nonprescription Drugs USA, Kline’s seasoned industry experts have developed the active ingredients database.

1. Healthcare
Interactive Database
Nonprescription Drugs Active
Ingredients USA Database
1st and 2nd Editions
2011 Data Published October 2012
2012 Data to be Published 2nd Quarter 2013
Base years: 2011 and 2012
Regional Coverage This database provides details on sales by active ingredient for the
nonprescription drugs market across eight product classes, 35
North America
product categories, and hundreds of marketers. Based on Kline &
Company’s research for the annual study, Nonprescription Drugs
USA, Kline’s seasoned industry experts have developed the active
ingredients database which is designed to help you:
Understand consumer demand by OTC active ingredient over the
past five years including compound annual growth rates
Predict future demand patterns for OTC active ingredients using
the past five year trends
Examine which OTC active ingredients are growing and which are
stagnant/declining
Learn which OTC active ingredients control most market share by
product class, category, and company
www.KlineGroup.com
Report #CIA66 | © 2012 Kline & Company, Inc.

2. Nonprescription Drugs Active Ingredients USA Database
Report Scope
The scope of this database covers the U.S. market and includes breakdowns of sales by OTC active ingredient for
branded OTCs across multiple product classes, product categories, and companies. Sales of active ingredients for
private-label, stores brands, and “all other” are not assessed by active ingredient, but are included in category
totals.
Key Benefits
Subscribers to Nonprescription Drugs Active Ingredients Database USA can expect to receive:
An understanding of consumer demand by OTC active ingredient over the past five years including compound
annual growth rates
The ability to predict future demand patterns for OTC active ingredients using the past five year trends
An examination of which OTC active ingredients are growing and which are stagnant or declining
An understanding of which OTC active ingredients control most market share by product class, category, and
company
www.KlineGroup.com Report #CIA66 | © 2012 Kline & Company, Inc.

3. Nonprescription Drugs Active Ingredients USA Database
Proposed Contents
This database provides a fully searchable/exportable database that contains:
Manufacturers’ sales of branded OTCs in the United States for a six-year period by active ingredient across eight product classes and 35 product
categories, as shown in Table 1
Manufacturers’ sales of active ingredients can also be searched across hundreds of OTC manufacturers for the six-year period
Five-year compound annual growth rates by active ingredient
Market share by active ingredient for each product category
NOTE: OTC drugs with multiple ingredients have sales split by up to three ingredients.
Sales of OTC private-labels, store brands, and “all other” are not assessed by active ingredients, but are included in category totals.
Table 1 Nonprescription Drugs Product Classes and Categories Covered
Allergy, Asthma, and Sinus Products Internal Analgesics
Allergy relief products Arthritis pain relievers
Asthma medications General pain relievers
Sinus medications Menstrual relief products
Cough and Cold Preparations Nutritional Products
Cold medications Herbal products
Cough drops and lozenges Vitamins and minerals
Cough syrups
Nasal decongestants Topical Products
Sore throat remedies Anti-itch products
Topical vapor products Corn, callus, and wart removers
Diaper rash products
Digestive Products Eye care products
Antacids and antigas products First aid products
Antidiarrheal preparations Fungicidal preparations
Antinausea preparations Hair regrowth treatments
Laxatives Hemorrhoidal preparations
Oral care products
Feminine Products Topical analgesics
Contraceptive products
Feminine deodorants and itching remedies Other Products
Feminine yeast infection remedies Sleeping aids
Personal lubricants Smoking cessation aids
Weight loss medications
NOTE: Active ingredient coverage in the Nutritional Products class is limited.
www.KlineGroup.com Report #CIA66 | © 2012 Kline & Company, Inc.

4. Nonprescription Drugs Active Ingredients USA Database
Methodology
Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of
confidence. Kline’s market analysis approach places the principal emphasis on primary research techniques to ensure that
the foundation of business intelligence and insight is accurate, current, and reliable.
Based on field research for Kline’s annual study, Nonprescription Drugs USA, which has been conducted by Kline’s profes-
sional staff of industry experts, our team has developed the active ingredients database. Each year, Kline’s staff conducts
in-depth interviews with a wide range of knowledgeable industry participants knowledgeable industry participants and
opinion leaders, including nonprescription drug manufacturers, retailers, suppliers, and industry associations in order to
develop brand sales estimates at the manufacturers’ level. This approach has proven to be the most effective and reliable
approach to obtaining accurate market data, capturing expert insights, and identifying business opportunities.
Each brand covered in our Nonprescription Drugs USA database then has active ingredients (up to three) associated with
it. This is the basis for the Nonprescription Drugs Active Ingredients USA database.
In addition to primary research conducted for Nonprescription Drugs USA, the study draws upon relevant secondary data,
including company filings, trade journals, Internet searches, product literature, price lists, store checks, and other sources.
Kline Credentials Recently published or in-progress research for the Energy industry
includes:
Kline is a worldwide consulting and research firm dedicated
to providing the kind of insight and knowledge that helps Nonprescription Drugs USA
companies find a clear path to success. The firm has served OTC Retailing: U.S. Alternate Channels Analyses and Opportunities
the management consulting and market research needs of Natural OTCs
organizations in the chemicals, materials, energy, life Emerging Rx-to-OTC Switch Forecasts China and Russia
sciences, and consumer products industries for over 50 U.S. OTC Competitor Cost Structures
years. OTC Innovations USA: Analysis of Factors for Success
Rx-to-OTC Switch Forecasts
Kline's research and consulting services extend across the
Impact of Recessions on the U.S. OTC Market
entire healthcare industry value chain. Our solutions have
Personal Care: U.S. Competitor Cost Structures
helped clients develop better ways to create and profit from
U.S. Retailers' Perceptions of OTC Drug Marketers
new business opportunities, respond to competitive and
Rx-to-OTC Switch Strategies USA
economic threats, improve productivity, achieve sustainable
U.S. Consumers' Perceptions of OTC Drugs
growth, and optimize performance. Kline provides clients
with facts, forecasts, and recommendations based solidly on Global Personal Care Ingredients Database
the realities of the market. Our market research reports and Personal Care Ingredients Database
services are designed to provide subscribers with a deeper
Specialty Excipients Markets for Oral Solid Dosage-Form
understanding of their markets, an outlook for their Pharmaceuticals
business, and accurate information about their competitors.
Our clients tell us they often use Kline's market research to
validate their own internal analysis, and many clients rely on Kline reports as their most critical source of information.
For more information about this study or Kline's other services, e-mail us at sales@klinegroup.com, visit our website at
www.KlineGroup.com, or contact us at any of our regional offices listed below.
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www.KlineGroup.com Report #CIA66 | © 2012 Kline & Company, Inc.