These webinar slides provide an update on Oracle Commerce product strategy and direction. The Oracle Application User Group (OAUG) Endeca Special Interest Group (SIG) was formed to allow users to share information, best practices and the use of Oracle Endeca modules, including Oracle Endeca Commerce, Oracle Endeca Information Discovery and Oracle E-Business Suite Extensions for Oracle Endeca. Through the SIG, users have access to education and training programs and may provide feedback to Oracle by recommending product enhancements and influencing future versions of the software. If you are interested in participating in the SIG, please join the membership at our web site at http://endecasig.oaug.org/ or at our LinkedIn group at http://www.linkedin.com/groups/Oracle-Applications-Endeca-SIG-5070991.

1. Endeca SIG Webinar:
Oracle Commerce
Overview and Update on
Endeca Commerce
January 22, 2014

2. Details About Today’s Webinar
• Submit your questions in the Questions box on the bottom right of your screen
• Your name and questions will not be accessible to other webinar participants
• A copy of the presentation will be available after the webinar to attendees
• These slides represent the work and opinions of the presenter and OAUG
makes no representations or warranties with respect to the ideas or techniques
contained in this document

3. Agenda
• Endeca SIG and Presenter Introductions
• Oracle Commerce Introduction and
Update
• Questions

4. Introducing Your SIG Leadership
• Kirby Lunger, Co-Chair is the Chief Sales & Marketing Officer at Performance Architects, an Oracle Platinum
Partner that specializes the EPM (Hyperion) and BI (OBIEE, Endeca) technologies. She maintains over 18
years of experience in the consulting, internet services, and software markets at organizations She is a
frequent presenter at industry events and writes for groups such as Association for Financial Professionals
(AFP), BeyeNetwork, ComputerWorld, Enterprise Systems, Information Management, The National Association
of College and University Business Officers (NACUBO), NICSA, and The Data Warehousing Institute as well
as local and national Oracle events such as Oracle OpenWorld and the Northeast Regional Higher Education
Users Group (NERHEUG).
• Jeff Reid, Oracle Commerce Subcommittee Chair is the Channel Manager for RealDecoy, a professional
services firm specializing in Customer Experience and Data Discovery for Oracle Endeca customers
worldwide. He has over 8 years of experience with the Endeca in development, architect, and project
management roles, predating the acquisition by Oracle in 2011. Jeff frequently works with the Oracle Partner
Network to create and run enablement courses, travelling around the world to train partners on the
implementation and delivery of Oracle Endeca solutions, and end-users on how to utilize the full potential of
their solutions. He is often a presenter at industry and Oracle events, welcoming all discussions surrounding
Endeca. Jeff is certified in both Oracle Endeca Commerce and Oracle Endeca Information Discovery.
• Other leadership roles include:
– George Somogyi, Co-Chair
– Sean Suskind, Oracle Endeca Information Discovery Subcommittee Chair
– Ramesh Kumar, Oracle EBS Extensions for Endeca Subcommittee Chair
– Chris Henn, Communications Chair

5. Important SIG News
• Endeca SIG meeting at COLLABORATE
– Session ID: 15332
– April 7th, 2:10 – 3:10 PM, Level 3, San Polo – 3506
• Additional Webinars
– EBS Extensions Supply Chain Management “Deep
Dive” February 26th, 1:30 PM PST

6. Introducing Today’s Presenters
• Kristen Gill, Director, Product Management, Oracle
Commerce
• Shea Nolan, Senior Principal Product Manager, Oracle
Commerce
• Gary Kirschner, Director, Product Management,
Oracle Commerce
• Aparna Srinivasan, Senior Principal Product
Manager, Oracle Commerce

7. Agenda
• Endeca SIG and Presenter Introductions
• Oracle Commerce Introduction and
Update
• Questions

8. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.8
Safe Harbor Statement
The following is intended to outline our general product direction. It is
intended for information purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver any material, code, or
functionality, and should not be relied upon in making purchasing
decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole
discretion of Oracle.

9. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.9
Agenda
 Product Management Organization
 Oracle Commerce Overview
– Product Naming
– Solution Overview
 Oracle Commerce Version Summary
 Product Roadmap
– Product Strategy & Future Release Themes
– Oracle Commerce 11.0
 Q&A

10. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.10
Product Management
Oracle Commerce Team Structure

11. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.11
Oracle Commerce Product Management
Oracle Commerce
Product
Management
Inbound Product
Management
Business Analysts
Outbound Product
Management
Organizational Structure

12. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.12
Inbound Product Management
Inbound
Product
Management
Platform Tools
Channels &
Accelerators
Product
Strategy &
Projects
Team Structure

13. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.13
Oracle Commerce
Product Naming

14. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.14
Naming & Packaging (Today)
For core Endeca Commerce products
Endeca Packages
Endeca Commerce Suite
(for Online Retail, B2B eCommerce,
Website Search)
Endeca Publishing Suite
(for Online Media, Directories)
Endeca IAP (MDEX)
Endeca SEO Module
Oracle Packaging
Oracle Endeca Guided Search
• MDEX v6
• Endeca Workbench
• Platform Services
• Content Acquisition System
• Search Engine Optimization Module
• Document Conversion (Stellent Outside In
Restricted Use License)
• Developer Studio
Oracle Endeca Experience Manager
(Requires Oracle Endeca Guided Search)
• Experience Manager / PageBuilder
• Reference Application

15. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.15
New Component Naming (With Next Release)
 ATG Web Commerce = Oracle Commerce Platform
 ATG Web Commerce BCC = Oracle Commerce BCC
 ATG Commerce Service Center = Oracle Commerce Service Center
 Endeca Guided Search = Oracle Commerce Guided Search
 Endeca Experience Manager = Oracle Commerce Experience
Manager
 Endeca Workbench = Oracle Commerce Workbench
Oracle Commerce

16. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.16
EDeN Content
What happened to the content that was on EDeN?
EDeN Content Current Location
Product Downloads edelivery.oracle.com
Product Documentation (pdfs) docs.oracle.com
Forums – New Content OTN: forums.oracle.com
Support: communities.oracle.com
Forums – legacy Content MOS: communities.oracle.com
Support Tech Notes support.oracle.com (knowledge tab)
Solution Articles and Whitepapers support.oracle.com (knowledge tab)
Release Notes & Release Announcements OTN product landing page
Release Announcements & Product
Updates
LinkedIn Community – Oracle Commerce
Community

17. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.17
Oracle Commerce
Solution Overview

18. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.18
Mobile
Social
In Store Contact Center
Field Service
Direct Sales
Channel SalesWeb
Oracle
Marketing
Oracle
Commerce
Oracle
Sales
Oracle
Service
Oracle Customer Experience
Complete portfolio of best-of-breed
solutions to deliver better customer
experiences
Open and standards based,
enabling extension and
integration with existing and
third party solutions
Deployed modularly for discrete
business problems or as a suite of
applications to address touch points
across the customer lifecycle
Foundational Tools
Oracle Cloud
Infrastructure and
Platform Services
Oracle MDM, BI and
Decisioning Tools
Oracle Integration and
BPM/SOA Tools
Oracle
Social
Oracle Mobile, Portal
and Content Tools

19. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.19
Enabling Commerce Anywhere
Analytics
Commerce
Consumer
Engagement
Planning &
Optimization
Supply
Chain
Merchandise
Operations
Stores

20. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.20
Oracle Commerce
Mobile
Social Media
In Store Contact Center
Field Service
Direct Sales
Channel SalesWeb
Experience Management
Platform
Ref
Apps
Tools
Suite
Guided Search
Social Video Sales Analytics StoresCMS Reviews CustomerMDM ERP
Commerce,
Pricing & Promotions
Customer
Service
Product Content
Management
Web Content
Management

21. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.21
Release Overview
Recently Delivered Product

22. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.22
Oracle Commerce Recent Release Timing
Commerce Platform Guided Search,
Experience Manager
2012
April 10.1 ---
July 10.1.1 3.1 (with MDEX 6.3)
2013
January 10.1.2 3.1.1 (with MDEX 6.4)
April 10.2 3.1.2
2014
January 11.0

23. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.23
Current Installation Packages
 Oracle Endeca Tools and Frameworks 3.1.2
– Two installation options available (With or without Experience Manager)
– Now includes Sitemap Generator
 Oracle Endeca MDEX Engine 6.4.1.2
 Oracle Endeca Content Acquisition System (CAS) 3.1.2.1
 Oracle Endeca Platform Services 6.1.3
 Oracle Endeca Developer Studio 6.1.2 (Optional)
Endeca Commerce 3.1.x

24. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.24
 Merchant empowerment
including
– URL based pages
– Media MDEX
– Preview & Audit
 Flexible Query Framework
and API to support
– Omni-channel experiences
– Interoperability
Guided Search & Experience Manager v3.x
GUIDED NAV
BREADCRUMB
REVIEWS
SPOTLIGHT
RESULTS
Business control of facet-driven experiences

25. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.25
Component Logical Overview
MDEX
Applications
Assembler
MDEX
Workbench
Data
Integration
Experience
Manager
CAS/
Forge
EndecaConfigRepository
MDEX
Application
Tier
Management
Search Config
Admin Console
CAS Console
Extensions
Dev Studio

26. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.26
MDEX 6.4.1 Supported Languages
35 Languages
Arabic English, US Japanese Serbian, Cyrillic
Catalan Farsi (Persian) Korean Serbian, Latin
Chinese, Simplified Finnish Norwegian, Bokmål Slovenian
Chinese, Traditional French Norwegian, Nynorsk Slovak
Croatian German Polish Spanish
Czech Greek Portuguese, Brazil Swedish
Danish Hebrew Portuguese, Portugal Thai
Dutch Hungarian Romanian Turkish
English, UK Italian Russian
Guided Search

27. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.27
Unified Reference Applications
 Best practices whitepaper
 Updated reference data integration
 Cartridges for serving content stored
in the ATG repository
– ATG Targeter/Slot
– ATG Category Product List
– ATG Category Related Products
– ATG Category Header Banner
– Oracle Recommendations
 Demonstrated through CRS
– Reference code to accelerate application
development
– Mobile web, Universal iOS included
Commerce Reference Store

28. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.28
Product Strategy &
Roadmap

29. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.29
Our Product Strategy Focus
What drives our development
Our Customers’ Primary
Solution for Managing
Customer Experiences
Enabling Flexible Omni-Channel Experiences
And Personalized and Optimized Experiences at Every Click
With Intuitive Business Tools for Managing all Experiences
On a High Performing Platform with Low TCO

30. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.30
Product Roadmap
Coming Soon – Version 11 Summary

31. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.31
Versioning
 All Oracle Commerce products and components to be released as version 11.0
– Oracle Commerce Platform 11.0.0
– Oracle Commerce Guided Search 11.0.0 / Oracle Commerce Experience Manager
11.0.0
 Oracle Commerce Tools and Frameworks 11.0.0
 Oracle Commerce MDEX Engine 6.5.0
– For continuity reasons, the MDEX Engine is versioned as 6.5.0
 Oracle Commerce Content Acquisition System (CAS) 11.0.0
 Oracle Commerce Guided Search Platform Services 11.0.0
 Oracle Commerce Developer Studio 11.0.0 (Optional)

32. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.32
Oracle Commerce v11 Release Key Dates
 Release Availability: 3-4 weeks
 External Webcast:
– Jan 23, 11:30am ET – 1:30 pm ET
– Registration: http://bit.ly/19EYw0w
 Regional Product Update meetings:
– Agenda: https://blogs.oracle.com/cx/resource/Oracle_Commerce_RPU_Prelim.Agenda_F
eb2014.pdf
– Registration: https://www.surveymonkey.com/s/CommerceFeb2014
Wed Feb 5 Thurs Feb 6 Wed Feb 12 Tues Feb 18 Thurs Feb 20
Paris London Chicago
• B2B Summit –
Thurs Feb 13
LA NYC

33. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.33
Oracle Commerce 11
 Commerce, Content, & Experience – Synched
 Business Tools
 Omni-channel
 Integrations
Release Themes

34. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.34
Preview
Enhancements
Content Organization
Folders
Usability
Enhancements
Experience Manager

35. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.35
Single Sign-On
Segments Integration
WebCenter Sites Data
Integration
Oracle Commerce Unification

36. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.36
Automatic Phrasing tool
Relevance Rank
Evaluator installed by
default
Localization in 22
languages
Workbench

37. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.37
Usability
Enhancements
Export Prices via Excel
Promotions
Enhancements
Business Control Center (BCC)

38. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.38
Core Platform & CSC
Core Platform
 MDEX Internationalization Search
Improvements
 Content Promotion Improvements
 CA Import Performance
Improvements
 Tools & Frameworks Installer
CSC
 Replacement of ATG Search w/
Database-Optimized Search for
Profiles & Orders
 Phase 2 of Service Enablement
 Support for new Promotion template
and features

39. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.39
Experience Manager managed:
• Home page
• Brand landing page
• Store Locator page
SEO best practices
Search Adjustments (DYM, Auto-
correct) & Auto Suggest (Type
ahead)
Cross-channel returns
Assisted Selling Application
(10.2.1 only)
Reference Applications

40. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.40
Third Party Certification
 Refer to the Supported Environments Matrix for full details, additional
qualifications, & support for Dev-only environments
Supported Operating Systems
Oracle Linux 5.7+ Red Hat Linux 5.7+ Windows 2008 R2
SUSE 11 SP1
(Guided Search only)
Oracle Linux 6.1+ Red Hat Linux 6.1+ Windows 2012 Solaris SPARC 11
Dependency Upgrades
JDK Tomcat Sling

41. Agenda
• Endeca SIG and Presenter Introductions
• Oracle Commerce Introduction and
Update
• Questions

42. Questions?
Oracle Commerce Product Management
Kristen Gill
kristen.gill@oracle.com
Gary Kirschner
gary.kirschner@oracle.com
Endeca SIG Contacts
Jeff Reid
jeff@realdecoy.com
Kirby Lunger
kirby.lunger@performancearchitects.com
Keep in Touch!
Endeca SIG Resources
Oracle Applications Endeca SIG
LinkedIn Group
Endeca SIG web site