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Facebook What Organizations Need To Know Detailed

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Kevin Martone
Kevin Martone

An overview of Facebook and how nonprofits can utilize it for Outreach. Discusses the differences between Facebook Profiles, Groups, and Pages.

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Facebook: What Organizations Need to Know May 19, 2009 Kevin Martone and Joe Ruotolo Technology Program Team Grinspoon Institute for Jewish Philanthropy Celia Baczkowski Director of Development and Alumni Relations Surprise Lake Camp
Agenda: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Notes on Today’s Session ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B) Audio pane – Select audio format. Click Audio Setup to verify Speakers & Microphone. C) Questions pane–Attendees can submit questions and review answers. D) Type your question and click Send to submit it to the organizer A) Grab Tab – Click double-arrows to open/close Control Panel. Click square to toggle Viewer Window between full screen/window mode. Click hand icon to raise/lower hand. Click mic icon to mute/unmute your audio
Options for Audio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fig. 1.1 Fig. 1.2 If you are having problems hearing the Webinar through your computer:
Interacting with Presenters & Participants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media – What Is It? ,[object Object],[object Object],[object Object],[object Object]
Social Media – Why We Care ,[object Object],[object Object],[object Object],Lisa Simpson : “Do you know that the Chinese use the same word for crisis as they do for opportunity?” Homer Simpson : “Yes – Crisitunity!”
Social Media – Important Consideration ,[object Object],[object Object],[object Object]
Social Media Tools ,[object Object]
Facebook ,[object Object],[object Object],[object Object]
Facebook – How It Can Be Used ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Profiles, Groups, and Pages…Oh My! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Group – Example
Facebook Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Page – Example
So…Group or Page? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Surprise Lake – Facebook Page ,[object Object],[object Object],[object Object]
Surprise Lake – Facebook Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Surprise Lake – Facebook Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Surprise Lake – Facebook Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demo – Making a Facebook Page
Fundraising on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Collecting Constituent Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Maintain ,[object Object],[object Object],[object Object],[object Object],To truly take advantage of the viral potential of a Page, engaging content must be added frequently; fan-submitted content must be monitored on an on-going basis
Questions? Photo by Xurble
Grinspoon Institute Webinars – Feedback/Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Save the Date! Next Webinar… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keep an eye out for a possible “special” Webinar over the summer…
For More Information ,[object Object],[object Object],[object Object],[object Object]

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Facebook What Organizations Need To Know Detailed

  • 1. Facebook: What Organizations Need to Know May 19, 2009 Kevin Martone and Joe Ruotolo Technology Program Team Grinspoon Institute for Jewish Philanthropy Celia Baczkowski Director of Development and Alumni Relations Surprise Lake Camp
  • 2.
  • 3.
  • 4. B) Audio pane – Select audio format. Click Audio Setup to verify Speakers & Microphone. C) Questions pane–Attendees can submit questions and review answers. D) Type your question and click Send to submit it to the organizer A) Grab Tab – Click double-arrows to open/close Control Panel. Click square to toggle Viewer Window between full screen/window mode. Click hand icon to raise/lower hand. Click mic icon to mute/unmute your audio
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  • 17. Facebook Page – Example
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  • 23. Demo – Making a Facebook Page
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