Assignment description for the best practices report in J454 PR Campaigns

1. Best Practices

2. How to find best practices
Identify the area(s) of
interest: think beyond your
industry
Talk to your trade association
Reference communication
industry sites such as:
Marketing Profs, Marketing
Sherpa, PRSA

4. First Steps... Where would you
look for best practice info?
Industry: building, land Target Audience:
development, architecture, Residential, Commercial
urban planning
Similar Project: Urban
Geography: cities with village, mixed use project
similar demographics to
Eugene
Professional associations:
planning, architecture

5. Let’s Give it a Try...

6. Your Assignment
Identify 6 - 8 different best
practices: the more variety,
the better
Write up your report in the
format that works for your
team: will be based on your
results
Be smart! You can use this
information when you’re
planning your campaign