The Who, What and Why of Effective Brand Marketing

1. The Who, What and Why of Effective Brand Marketing

2. We design logos, brochures, direct mail
campaigns and websites that Generate
More Revenue for small businesses and
More Donations for non-profits.
$

3. With over a decade of corporate marketing
experience, we brand small businesses
and organizations to Compete with
the Big Dawgs and Win.
!

4. We specialize in
• Brand Marketing
– Logo / Corporate Identity Design or Redesign
– Print Collateral
– Website Design, E-newsletters
– Advertising Campaigns
• Direct Mail
– Customer Acquisition and Retention
– Capital Appeal Campaigns
– Product Introduction
– Corporate Event Invitations

5. We can help
• Savvy businesses and non-profits that “get” the
importance of effective marketing, especially now!
– Know their brand and marketing communications need
an overhaul, but don’t know where to start…
• Small businesses who are sick of being a
“small fish” client in a larger ad agency pond
• Non-profits who are looking for innovative capital
appeal campaigns and fundraising event promotions
that inspire donors to give.

6. Our brand designs include:

7. Our brand marketing pieces include:

8. Clients we’ve delighted
Financial Services Professional Services Education
Bank of America Robinson, Bradshaw Charlotte-Mecklenburg
Wachovia & Hinson Schools
LendingTree Johnston, Allison & Hord Southlake Christian Academy
TIAA-CREF EnviroAssessments Universities
Wells Fargo Non-Profit Albany State University
TransAmerica Embry-Riddle Aeronautical
Public Library of Charlotte &
Retail Mecklenburg County University
Family Dollar Stores Susan G. Komen Breast Iona College
Lowe’s Companies Cancer Foundation Florida State University
Healthcare American Heart Assoc. University of North Florida
Premier, Inc. Girls on the Run Publications
Boy Scotts of America Charlotte Business Journal
Developers/Construction (Merchandise)
Griffin Masonry Art & Science Council Information Technology
Forest City Land Group Apple
National Assoc. of Women
Trammell Crow Business Owners MindBlazer

9. Why KM Design?
• Earned Our Stripes
– We’ve marketed for Fortune 500 companies and we want to put
that expertise to work for your small business!
• Exemplary Customer Service
– We enjoy working with our clients – and it shows! Phone calls
and emails are returned promptly with an attitude of
collaborative openness.
• Lean and Nimble
– You get big-agency expertise without the price tag.
– We’re a well-oiled machine and can usually accommodate last
minute meeting requests. Projects are typically completed in
2-3 weeks less time than at a large ad agency.

10. Why KM Design?
• Direct Contact
– At many agencies, projects are completed through a long
chain of command where the client never talks directly to the
“creative” designing their brand and/or marketing materials.
As you can imagine, rarely do these arrangements result in a
satisfied customer.
– When you work with KM Design, you’re working directly with the
Creative Director and Copywriter who are creating your brand
marketing. And that contact stays consistent over time. We see
ourselves as extensions of your marketing team.
• Our Collaborative Partners
– When your marketing needs fall outside our area of expertise, we
call for reinforcements from our trusted list of collaborative
partners. Together, we deliver the right solution at the right time.

11. Karen McElmoyle
Creative Director
karen@kmacdesign.com
704.941.1444