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Similaire à Media Factory Overview 2 0n
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Media Factory Overview 2 0n
- 1. Product & Solutions Overview
Social Media and
Customer Engagement
PRESENTATION FOR: DATE: PREPARED BY:
FILEMOBILE INC. © 2009 Filemobile Inc.
- 2. About Filemobile
• Filemobile is an on-demand (software as a service) social
media platform company specializing in user generated content,
social networking and broadband video
• Focus on media, brands and agencies
• Media Factory is a media and user management system, widget
publisher and application development environment for rich
media
• A central place to manage and distribute all your media (user
generated and commercial content)
PRESENTATION FOR: DATE: PREPARED BY:
FILEMOBILE INC. © 2009 Filemobile Inc.
- 3. Value proposition
• Increase speed to market
• Reduce costs/effort/resources required
• Customize to meet your needs
• Leverage social media and networking to find customers
• Build community to promote customer engagement and
interaction
• Scale to suit your requirements: resources, timeline and
budget
• Protect your infrastructure
• Protect your brand
• Extend content and brand anytime, anywhere
PRESENTATION FOR: DATE: PREPARED BY:
FILEMOBILE INC. © 2009 Filemobile Inc.
- 4. Solutions
Solution Benefits
User Generated Content Low production costs, rapid content
Mobile content, portals, micro sites, RSS aggregation creation
Social Networking
Branded communities, affinity and fan affiliate Increased community, loyalty, awareness
programs
Broadband Video
Internet TV, CDN distribution, streaming video, New content opportunities
webcam
Citizen Journalism Increase news gathering capability and
Integrated news solutions for web, mobile and TV reach a broader audience
UGC Contests Brand sponsorships, attract new
Sponsored contests, registered users, social metrics customers and strengthen customer
engagement
Transcoder and APIs Full flexibility and access, including the
Power flash applications, fully customizable sites ability to transcode any media format
PRESENTATION FOR: DATE: PREPARED BY:
FILEMOBILE INC. © 2009 Filemobile Inc.
- 5. Solutions
Solution Benefits
UGC TV Formats Automated content for broadcast,
Sponsored TV programs, social TV including audience feedback
Multimedia Comments Add UGC to any site, immediate and
Sponsored contests, registered users, social metrics contextual content
Mobile Email, WAP, SMS, MMS (submissions and
Live events, campaigns mobile web sites and smart consumption )
phone applications
Facebook and Social Networking Applications Calls to action, viral applications to blogs
Facebook applications, widgets and social networks (Facebook, Myspace
etc.)
Live Event Programming
Live events, retails store fronts, high-traffic locations Site engagement, brand immersion
Blogs
Mobile, video, live and group blogging Active and up to the minute content
Social Ads Increased click-throughs, engagement,
Interactive ad units with UGC, video and more premium CPMs
PRESENTATION FOR: DATE: PREPARED BY:
FILEMOBILE INC. © 2009 Filemobile Inc.
- 6. New Products / Solutions
• Media Mixer
– Enable users to create content, mixed from collections of UGC and
commercial content
• Social Ads
– Adding UGC video, comments, rating to leader boards, big box ad units
• Social Networking API’s
– Add user groups, friends, commenting on users
• Enhanced Social Activities
– Add points, levels, challenges, virtual goals, leader boards, gifting
• Streaming Video
PRESENTATION FOR: DATE: PREPARED BY:
FILEMOBILE INC. © 2009 Filemobile Inc.
- 7. Media Factory platform
Media Factory provides the platform to manage all social media and networking
• Media management • User management and community
• Moderation of social media • Moderation of online communities
• Content publishing tools • Popularity, most viewed, ratings, voting
• Channels, collections and tags • Social metrics
• Video, photo, audio, text • User comment tracking and management
PRESENTATION FOR: DATE: PREPARED BY:
FILEMOBILE INC. © 2009 Filemobile Inc.
- 8. Working with clients
White Labels
White label applications enable you to customize to
your needs quickly – a great option when resources
are stretched and timelines are short
Widgets
Widgets enable you to leverage a library of
applications for user anywhere – including
slideshows, video walls, webcam recorders,
uploaders and media players
APIs
Application Programming Interfaces enable your
development team to directly leverage the Media
Factory platform
PRESENTATION FOR: DATE: PREPARED BY:
FILEMOBILE INC. © 2009 Filemobile Inc.
- 9. Reporting
• Social media metrics
• Views
• Comments
• Shares
• Uploads
• Minutes of content
• Time spent
Tracking Engagement
PRESENTATION FOR: DATE: PREPARED BY:
FILEMOBILE INC. © 2009 Filemobile Inc.
- 10. Positioning
• Filemobile offers:
– creative and functional flexibility
– wide range of solutions from common platform
– tools that enable client development teams to use
independently (widgets, white labels, APIs)
– wizard based widget publisher
– deep integration (e.g. CDN, User, CMS, broadcast
systems)
– robust and customizable transcoder
– ad serve integration (pre, post, lower third)
PRESENTATION FOR: DATE: PREPARED BY:
FILEMOBILE INC. © 2009 Filemobile Inc.
- 11. Opportunities
Monetize content Increase customer Understand consumer
engagement behavior
• User generated • Branded communities • Social metrics
contests • Widget syndication • Advocates and
• Sponsorships • Multimedia comments community building
• Branded entertainment • Enhanced social • Measure viral content
• UGC programming activities • Participation rates
• Broadband video • Social activity • Opt-ins
syndication notifications • Customer engagement
• Mobile campaigns (subscriptions, alerts, • User ratings, votes,
• Adserving syndication) comments, etc.
• Social network
applications (Facebook,
MySpace, etc.)
• Location-based kiosks
PRESENTATION FOR: DATE: PREPARED BY:
FILEMOBILE INC. © 2009 Filemobile Inc.
- 12. Awards
2009 2008
• One of Ten Canadian • Profit Hot 50 Emerging
New Media Growth Companies
Companies to Watch • #8 PROFIT HOT 50
• IDC Report for 2009 ranking
2008 2008
• Canadian New Media • Red Herring Finalist
Awards Nominations • Top 50 Canada award
• Most promising
company of the year
• Developer of the year
PRESENTATION FOR: DATE: PREPARED BY:
FILEMOBILE INC. © 2009 Filemobile Inc.
- 13. Consumer behavior and economics
Then Now
1989 2008
“You aren’t going to turn “Your customers are laughing
passive consumers into active at you”
trollers on the Internet”
Stephen Weiswasser, Senior Vice Cluetrain Manifesto
President of Capital Cities/ABC, Inc.
1945 – 2005 2008
1.58 million hours – NBC, CBS 1.66 million hours – YouTube
and ABC combined continuous content submitted in 6 months
programming over 60 years
PRESENTATION FOR: DATE: PREPARED BY:
FILEMOBILE INC. © 2009 Filemobile Inc.