1.
RESULTS
GET SOME

2.
ContentWhat’s Here
About
Who is KM Strategic?
ServicesWhat I do?
ResultsSee how clients benefit
HR ServicesMajor visibility gains
National FranchisingCo.Blog editing boosts business
GrowingBusiness
Real partnership shows real results
HubspotAgency Support
Help for different-sized accounts reflects well on agency
ContactLet’s talk

3.
Marketing that comes in your size.
Why should you commit to an ongoing service package
that isn’t a perfect match for your marketing needs? Your
business is unique. KM Strategic will work with you to find
a solution that fits.”
– Kirsten Meyer, Owner of KM Strategic

4.
About
Who is KM Strategic?
If you use the Hubspot platform and want to upgrade your marketing efforts or expand your marketing team, KM Strategic is an excellent
solution. Though we address many of the same areas as marketing agencies, KM Strategic is not an agency. This may make us the perfect fit
for you, depending on your needs. Because we don’t have the same overhead costs as an agency, we can provide many of the same
services at a lower price and still get you the results you need.
Whether you want to focus on your entire online marketing universe or just one aspect (just your blog, just social media, just your website,
your email, or a particular marketing campaign) we will work with you to craft a solution that fits. Typically engaged as an ongoing partner to
agencies or businesses, we provide outsourced marketing support to improve your online assets and help you grow your business.
KMStrategicisaMarketingConsultancy
RunbyaHubspotPlatformSpecialist.

5.
Services
What we do
4
Email
Marketing
Boost opens and
build relationships.
5
Social
Media
Tune in and
expand your reach.
6
Reporting&
Analysis
What’s working?
What’s not?
1
Consulting
Services
Your business,
but better.
2
Strategic
Content
Content that
performs.
3
SEO
Strategy
Get found.

6.
CLIENT RESULTS:
While many people think they can ‘do marketing,’
ultimately, it’s the translation to meaningful results for
your business that counts.” -Client

7.
HR Services Co.
HUMAN RESOURCES
TAX
FINANCE
PAYROLL
1 2 3 4
This is a national B2B professional services firm
selling complex contract-based SaaS and financial
service products with a long sales cycle and many
larger competitors. They have a robust client list
serving well-known Fortune 100 companies and
smaller, industry-leading companies.
ABOUT

8.
Metrics
What we accomplished with just 10-15 hours a week.
1
In one year, increased monthly
site visits from 700 to 2,200.
Visitsup325%
2
In one year, inbound leads
increased dramatically.
Leadsup450%
3
Hubspot Grade increased from 27 to 82
in 18 months. Client’s nine top
competitors (most of which were
significantly larger companies with
greater resources) averaged only a 48
Hubspot Grade.
Grade evaluates blog metrics, social
media metrics, indexed pages, meta
data, MozRank, inbound links, lead
generation and mobile-friendliness.
HubspotGrade
up185%
4
LandingPages
Convertingat100-
540%
Where success is defined at 20%
conversion.

9.
Metrics
More results
Increased number of “top 10”
ranked keywords from 59 to 132.
Generated 462 unique leads
through the website, of which 247
were sales-qualified.
Measurably influenced 83 new
clients closed in 24 months
through online assets.
1
2
3
4
With a clean email list of 12,000,
average open rate was 21.8% and
average CTR was 7.5%, well above
comparable industry benchmarks.
If you have more money
than brains, you should
focus on outbound
marketing. If you have more
brains than money, you
should focus on inbound
marketing.”
─ Guy Kawasaki
“
STACK-O-STATS

10.
RESULTS
Even with limited marketing resources
the company gets the attention they
need to get an edge on larger
competitors.

11.
Support for In-House Marketing Teams
[KM Strategic] understands our brand and the needs of
our customers and helps us get our message across.
Can’t say enough good things about her.” -Client

12.
National Franchise
SMALL BUSINESS
FRANCHISING
FOOD
HEALTH
1 2 3 4This is a national specialty food franchise with
hundreds of locations across the country. Though
they sometimes work with agencies, they have their
own in-house marketing team and were looking for
ongoing support. They sought a Hubspot-proficient
copywriter to smooth out rough edges and bring
consistency to their blog across all of its many
contributors.
This required knowledge of their audiences and
brand positioning, behind-the-scenes SEO and
meta-data competence, editorial and publishing
know-how and graphic design ability.
ABOUT

13.
Performance
M K [
Up 22%
Blog Subscribers
Up 48%
Monthly Blog Visits
Up 56%
Monthly Contacts via Blog
Blog stats before vs. after using KM Strategic

14.
Metrics
It’s working!
68%
Increase in total
contacts from
blog via organic
search
52%
Increase in rate
of conversion
from blog visitor
to contact
469%
Increase in number
of leads who visited
blog pages prior to
converting to
franchisee
100%
Increase in percent
of blog pages that
were the last seen
page before a lead
became a franchisee
It’s not just blog readership and visits that are up. The blog is also helping people convert. Not only on
all offers across the board, but on the one that matters the most: conversion to new franchise owner.

15.
RESULTS
Client sees better performance
from a more polished blog. This
strengthens their online brand
and contributes to new business
(and ROI).

16.
I Need a Verified Hubspot Expert.
As a Hubspot Partner Agency, I need to be able to show my clients
that I can provide the platform expertise necessary for them to get
results from their investment. I need someone who understands
Hubspot inside and out.” -Client

17.
Hubspot Partner Agency
HUBSPOT
AGENCY
MARKETING
METRICS
1 2 3 4This is a long-time Hubspot Partner Agency with a
background in print graphics and advertising that
has grown into an inbound company. They needed
support to fill in some skills gaps where Hubspot is
concerned, to help manage some accounts and
other ad hoc work.
ABOUT

18.
Metrics
Account 1:
Local Service Provider
0
1
2
3
4
5
6
Contacts per month
Jan-Jun 2014 July-Dec 2014
Contacts per month up 400%
Social engagement better than 66%
of similar Hubspot customers
Increased from 3 to 15 contacts/quarter (year
over year) after KM Strategic on account.
2.4 clicks per social message; better than most
comparable Hubspot customers (which are a
marketing-savvy bunch)!
Visits per month up 125%
Increased from 469 to 940/month from Q1 2014
to Q1 2015 after KM Strategic on account.
*Don’t have direct access to client or reporting to
know with certainty the amount of closed business or
revenues generated, but based on general feedback,
some are closing.

19.
Metrics
a K Q
+ Infinity%
Landing Page Performance
+ 418%
Contacts
+ 16.2%
Hubspot Marketing Grade
Account 2:
Niche Engineering/Manufacturing Co. (International)
Grade evaluates blog metrics, social media metrics,
indexed pages, meta data, MozRank, inbound links,
lead generation and being mobile-friendly. In this
case, the website was not controlled by agency; only
the landing pages, email, blog and social media,
making it impossible to correct underlying problems
with website performance (and preventing further
improvement on Hubspot Marketing Grade).
The originally-set up landing pages were
not converting (at zero conversions). After
improvement by KM Strategic, they
resulted in 45 conversions in 6 months.

20.
RESULTS
Work reflects favorably on agency
and clients tell agency how pleased
they are with results.

21.
ATrue Business Partner
After hiring an agency overcharged and under-delivered, and
then an employee who lacked the marketing know-how or
commitment, I’ve found a recipe for growth with KM Strategic.”
-Client

22.
Growing Business
PROFESSIONAL SERVICES
CONSULTING
MID-MARKET
SALES
1 2 3 4This is a growing business with regional focus but national reach.
It is a professional sales consulting services, which leads to a non-
traditional inbound funnel. Most leads start with a qualifying sales
call and then work their way through inbound nurturing, rather than
vice-versa. Company has many leads coming from offline sources
due to active networking and speaking engagements. Business
owner is also active in her own content creation, but needs help
with design, promotion and technical aspects.
Because of its unique circumstances, this business is well-suited
for online marketing growth with fewer resources than might be
needed by another similar-sized company. With just 8 hours a
week and at 1/3 of an agency’s cost, we were able to secure some
impressive results by working together.
ABOUT

23.
Metrics
Comparing
results from first
9 months on
account to the
prior period
Landing page
submissions up 92.5%
1 Leads up 76.4%
2 Contacts up 66.3%
3 378% increase in total
CTA submissions
4
STACK-O-STATS

24.
Building Blocks to ROI
+ 327%
KWs ranked #1-2
+ 245%
KWs ranked #1-7
+ 389%
Clicks on Social
+ 30%
Social Conversion
Average monthly
conversion rate from
social media is up 30%
in last part of 2014 over
the first part.
KEYWORDS RANKING SOCIAL CONVERTING
SEO-originating leads now
account for 10% of business.

25.
Metrics
M K [
+ 284.37%
Email Conversions
+ 269%
Contacts from Email
+ 47%
New Contacts via Organic
that matter.

26.
Numbers
107%
Organic Traffic
5.52%
Conversions via Organic
90%
Total Site Visits
2.6 average clicks per message; better
than 48% of Hubspot customers with
similar fans/followers.
86%
SocialClicks
Marketing is a
contest for people’s
attention.”
-- Seth Godin
“

27.
RESULTS
C lient is c onfident they have a
par tner w ho is inves ted in their
s uc c es s, under s tands their
bus ines s and k now s how to get
r es ults .

28.
Portfolio
Client Campaign #1
Client Profile: Sales Performance Firm
Date: February, 2015

29.
Portfolio
Client Campaign #2
Client: Pre-employ
Date: November, 2014

30.
Portfolio
Client Examples #3 Client: Professional Organization
Date: December, 2014

31.
HOW
Other ways we help
MORE CASE USES
à Update website copy for optimum search
performance and visitor conversions.
à Design landing pages, emails and
campaigns to support business goals and
marketing initiatives.
à Identify gaps in your content and help you
fill them in. Improve, update, or retire
existing content as needed.
à Align content with your target audience,
business goals, and brand.
à Leverage existing resources to meet goals via
email drip campaigns and follow-on offers.
à Automate internal notifications, data updates
and lead nurturing.

32.
Contact
Reach Out
Whether you have specific
needs or just want to say
hello, feel free to send a
message or call direct.
Phone :
+1 714 454 6647
Email :
kirsten@kmstrategic.com
Online :
www.kirstenmeyer.com
Located in Maysville, KY (between Cincinnati,
OH and Lexington, KY), KM Strategic serves
clients across the U.S. and Canada.