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BNB Student: Shari

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BNB Student: Shari

  1. 1. This brand standards document explores the message, visuals, and expression of… 1. Brand Message 2. Design & Visuals 3. Words & Content 4. Live Your Brand
  2. 2. The moodboard was curated to express the “mood” of the brand and to inspire the visual decisions. The desire to discover the spark inside you propels you forward. Building a bond through sweat, determination, willpower you succeed at life, together. An athlete lifestyle is not measured by wins but by the life you are able to live. Sources: Top left: Shutterstock Top Right: theberry.com Small circle: crushculdesac.tumbler.com Big circle: Ken Grieger Bottom left: Luxquotes Bottom right: Julieblanner.com
  3. 3. Athletity is a physical therapy and performance lab where individuals are a valued teammate on their path to be their peak physical performance. Our goal is to launch a physical therapy and performance lab and maintain 10 visits per week for the initial 6 months. The Athletity Experience. You are treated as a respected team member in this process from day 1. You will be educated on the source of your pain or injury and all exam findings of your muscle and joint health. Discussion of solutions and treatment options will allow our expert advice to guide your decisions. By having complete attention and treatment tailored to your exact needs you will see results faster than other methods. Discover the difference at Athletity and get back to being an every day warrior. Attentive, one-on-one care by Physical Therapists is our way. We avoid spending appointment time doing things you are capable of doing by yourself. We offer online strength training programs for runners. We provide biannual performance assessments for muscle and joint health. 01
  4. 4. Our goal is to provide physical therapy and enhance human performance of active individuals. We are passionate about everyone having a choice to have an active lifestyle without their body holding them back. When they encounter our brand, our audience FEELS: empowered, supported, capable, energized, worthy, renewed, fearless. We are: strong, driven, helping, expert, caring, friendly. 01
  5. 5. We believe you are special, there is no one else just like you. You will always be a respected teammate. Taking time for yourself is not a luxury, it’s a necessity. You provide maintenance for everything else in life, your body deserves even better. We believe being an athlete is a lifestyle, not a phase of life. You don’t have to win a race or play a sport to be an athlete. Do you compete against yourself to be better? An athlete is a mindset. Not everything is easy. Hard work and persistence are required on our journey of life. 01
  6. 6. I have a history of connecting with patients and making them feel listened to, understood and important. I have worked with soldiers, world class athletes and every day warriors juggling life’s responsibilities while injured. I have the skills to get people better fast and on a tight time schedule. I know how to help others heal with individual and group treatments. My natural cheerleader motivates and inspires patients. My business model allows normal constraints of insurance to be lifted freeing my time to be focused solely on the person in front of me, not paperwork. I prefer the relationship to be that of a coach and athlete working as a team to create a warm, supportive, motivated environment. 01
  7. 7. 02 Fjalla One is a simple font using strong letters with soft edges for the primary name. The subtitle uses Imprima font to add distinction. Tagline should be Fjalla One to convey strength.
  8. 8. The primary color is teal to evoke feeling of energy, harmony and balance. Gray/Tan tone is used for accents. Red-orange tone is used for calls to action. Red-orange demonstrates strength and confidence. #2FC49A #D3EFE3 #AAE3D2 #81d9c0 #58D0AD #EDEAE5 #CECEC4 #F6D5CE #EA8E7F 02 #eda34e #751d11
  9. 9. The colors displayed here are for use as backgrounds or font colors. #ddd4c5 #F8F4EB 02 50% #FAF9F3
  10. 10. Patterns used will be with primary brand colors in bold geometric designs. Most will be chosen and adapted from 1920s Art Deco Theme. 02
  11. 11. Body: Imprima ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*() The clear distinct lines of Signika display the hero archetype and give a feeling of distinction. Imprima is for body text which brings softer curves for a friendliness feeling. Fjalla One has more bold lines for accents. 02
  12. 12. This is a description paragraph. It explains the purpose of the page and describes the title to the left. 1.Example 2.Example 3.Example 4.Example This is a description paragraph. It explains the purpose of the page and describes the title to the left. This is a description paragraph. It explains the purpose of the page and describes the title to the left. • Example • Example • Example This page shows the fonts working together to display contrast and are easily readable. Headline: Signika, if large headline-Signika bold Body: Imprima Accent: Fjalla One 02
  13. 13. Realistic image. No filters. Proper age range. Great vibrant colors. Strength shown appears attainable and motivating. She is strong but not appearing as a body builder. Showing determination and effort of faces. Inspires you to move. 02 Images will show every day people who enjoy being active. Running and weight lifting will be a focus when showing activity. Healthy, vibrant, loving life.
  14. 14. Poor lighting Filters and lighting. Not your average every day athlete. No body builder images. Filters applied, blurred background Wrong age demographic. Unrealistic exercise location. Exaggerated smile. 02 Images of extremely fit individuals which display elite level are not a fit. Overly posed pictures or heavy filters are not appropriate. Avoid nature pictures not native to Ohio landscape (oceans, mountains.)
  15. 15. 04 Content and communication from Athletity should be clear, friendly and reassuring. The guidance and expertise coming from a coach intertwined with the support and motivation from a cheerleader. Patients will feel listened to, believed in and challenged. Examples should include stories of people like them who overcame physical obstacles and pain to live the active lifestyle they choose. Stats and measurable data will be used to demonstrate small victories of progress each appointment and long term. You’ll sound: • Relaxed not careless • Informative not authoritative • Uplifting not phony • Hospitable not transactional
  16. 16. 04 WE WOULD SAY Hi, Jen! (first name) WE WOULDN’T SAY Hey Champion WE WOULD SAY Tell me about your last workout. (Note relationship building) WE WOULDN’T SAY What was your pain level with that? (Purely transactional)
  17. 17. • Stay Fearless. • You are worth it. • Find your SPARK and continue on your path of greatness. • Energize your soul. • Driven. Unbreakable. Every day Warrior. • A fierce spirit within won’t allow an injury to win. • Be unstoppable. • Being an athlete is a mindset. • Energize • Warrior • Spark • Renewed • Warrior • Mighty • Capable • Fearless • Active • Encouraged • Empower • Who can you inspire today? 04
  18. 18. Other Options -Skillfully eliminating movement barriers to your active lifestyle. -All-inclusive treatment to fix injuries, get rid of pain and get you active. -Strive to see what you are capable of. -Reclaim your active lifestyle. -Together pushing past obstacles to reach greatness. -Focused care for max movement capability. 04
  19. 19. Hi, I am Dr. Shari. I am a specialized Physical Therapist who helps active people recover from injuries and improve their physical level so they can continue living the lifestyle they love. Hi, I’m Dr. Shari, a Physical Therapist and a board certified Orthopedic Specialist. I can find the source of your pain or limitation and provide specific treatments to keep you active. I believe time spent on ourselves is not a luxury, but a necessity. Download your free e-book below for 3 ways you can use ice to reduce pain. I am a Doctor of Physical Therapy and one of only 300 board certified Orthopedic Clinical Specialists in Ohio. I can find the source of your pain, discover muscle imbalances and provide a clear plan to keep you active. In my eyes, being an athlete is a lifestyle, not a phase of life. You should be as active as you wish without your body holding you back. My previous experience is with rehabilitating soldiers to return to running and performing at the highest levels. I have never been an elite athlete, but I enjoy challenging myself to see if I can do a little more each workout than I set out to do. Click below for free Ebook on how to train without injury disruption. 01
  20. 20. I started out in a busy orthopedic clinic in Tennessee, seeing 3-4 patients at a time. After 7 years of college, my heart sank realizing the quality of care provided was subpar. This method of the clinic caused patients to be just a number, there was not enough time to provide the best care. Feeling frustrated and wanting to make a difference, I transitioned to a facility treating active-duty soldiers. While there, I treated over a thousand soldiers. Some had combat injuries, although most were sidelined with overuse injuries from constant running and lifting during training. I perfected my skills treating active people who had busy schedules and jobs to do, just like you. I want to bring the best level of care and healing possible to every person, because you DESERVE it. During high school, I was plagued with frequent ankle sprains. Each time, I was told to do the same 3 exercises, ice and put on crutches. After the initial advice I was never told how to adjust those exercises or return to sport. I was left to guess. I’m sure you have guessed your way through returning from injury not knowing exactly what to do. It’s frustrating. I have a passion for guiding others through this healing process to save them time. Proper recovery from injury needs to include measures to avoid dealing with the same issue in a few months. Time training for a race and competition is stressful enough, let alone when your outlet of stress is interrupted. 01
  21. 21. STORIES Discuss gardening, family travels, baking. Fred with episode of rib pain. Amy with elbow tendonitis limiting ability to weight lift. The importance of individualized care. My view of healthcare completely changed after my first appointment at an OB office when I was expecting my second child. I approached the desk to check in and was told “take a number, sit down”, I could not even say “hi, I’m here” without taking a number. Was I at the deli? When the appointment started it consisted of 20 minutes of rapid fire questioning. I felt unheard. I was frustrated. I was told if I chose to work with a midwife, I would share appointment times with a group of 20 other women in similar stages of pregnancy. When did I become just a number? Why did I have to share a personal experience with complete strangers? Medical systems had gone too far. At that moment, I knew I could never again provide care to patients that made them feel like only a number. Every single person deserves to have care based on their specific needs, wants and concerns. 01
  22. 22. Break down the current research in basic terms and paraphrase the results. Explain how to increase mileage, proper stretching and running shoe information as it relates to beginner runners. Provide easy instructions on ice massage, contrast bath and traditional icing. Include examples of ideal situation to use each. 04
  23. 23. Create squarespace site in addition to landing page. Landing page will be used for building list until full launch. Goal to have 30 emails on list at time of launch. Write 5 PDF long form content that will be used on blog or in exchange for email. Write 10 short form (no more than 2 paragraphs) of content to be shared on social media or blog. Build relationships with MMRT run group, Jamie B, Crossfit Box owners, local personal trainers and massage therapists. Determine Sublease space. Order and acquire bare necessity physical items for practice. Set up systems for scheduling, payment, Super Bill receipt. Make all templates for medical history, evaluation, follow ups, goal sheets, discharge summary. Have all HIPPA, patient consent, physician notice, no show policy and other legal documents in order. Complete entire program of patient experience and all necessary documentation. Essentially create clinic SOP manual. 01
  24. 24. • Avoid focusing on large audience, find your people and cultivate relationships • Appealing only to elite level athletes • Email too often unless in the beginning client phase • Take on lease of larger space than needed • Promote sale or product on main FB page (ads only) • Free challenge is an exception • Promote at health fairs • Advertise directly to High School Athletes • Open on Holidays. Family time for all is a priority. • A facility for those over 65 or those with neurological disorders. • An authority figure over clients • A “generalist” clinic. 05