The main principles of Urban Wheel Process can be summoned up in six factors: 1) Sustainable ecosystems – focus in systemic multi-stakeholder benefits 2) Long lasting collaborative development journeys – focus in strategic resilience 3) Agile piloting and impact in customer cases – focus in the ability to pivot 4) Diverse and multidisciplinary teams – focus in team dynamics 5) The flow of open events – focus in serendipity and cross-pollination 6) The inspiring story telling – focus in ‘sticky knowledge’.