CrowdMarketeers: Quantity, Quality and Consequences
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Presentation by Chris Addison and Luz Marina Alvare at the KM Impact Challenge unConference - Washington, 6th May 2011
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CrowdMarketeers: Quantity, Quality and Consequences
- 1. CrowdMarketeers:Quantity, Quality and Consequences Luz Marina Alvare and Chris Addison, International Food Policy Research Institute, Washington, DC Friday May 6th 2010 KM Impact Challenge Unconference, Washington DC
- 2. Quantity: Reach by country2010 South Africa Ethiopia Congo DRC Uganda United States at No. 52 750,000+
- 3. Where the conversation is happening Quantitative Marketeers
- 4. Marketeers influencing www.ifpri.org Quantitative www.ifpri.org
- 5. Height:visits Wikipedia Feedburner Email Google books
- 6. Width:Pages per visit Washington Post Nestle WFP Feedburner/email Repec Email Eldis Google books Qualitative
- 7. Depth:Average time on site Email Google Books SciDev ELDIS Mobile
- 8. Email, Social Media, Wikipedia, Facebook, Feedburner
- 9. Email, Social Media, Wikipedia, Facebook, Feedburner
- 10. Email, Social Media, Wikipedia, Facebook, Feedburner
- 11. Email, Social Media, Wikipedia, Facebook, Feedburner
- 12. Email, Social Media, Wikipedia, Facebook, Feedburner
- 15. Peers conversations and sharing Qualitative Qualitative
- 16. Be where your stakeholders hangout
- 17. Who puts you on the map?
- 18. Who puts you on the map?
- 19. Consequence: Linking Quoting & Effects ifpri.org Occurrence:416kLinks:45k 2010 Global Hunger Index
- 21. Consequence Quantitative Readers Visits Followers Citations Linking
- 22. Consequence Qualitative E-mail overflow Online presence Prestige Reputation