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20140922 canadaGeopark

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20140922 canadaGeopark

  1. 1. Creating a unified brand image of Japanese Geoparks through collectable cards MOKUDAI, K.1,2, KOBAYASHI, K.1, SUTO, T.1 and MORINO, A.1 1: Hokkaido-Chizu Co., Ltd. 2: Pro Natura Foundation Japan 2014.9.22 International UNESCO Conference on Global Geoparks Saint John New Brunswick Canada
  2. 2. Problems in Japanese Geoparks  Sale of geological objects as souvenir in scenic site. ex. mineral and fossil.
  3. 3. Problems in Japanese Geoparks  Sale of geological objects as souvenir in scenic site. ex. mineral and fossil.  Limestone in near cave  300 yen = 3 $  A town for famous for a rock.  Fortunate marbles.  Stalactites are good for long life.
  4. 4. Problems in Japanese Geoparks  Sale of geological objects as souvenir in scenic site. ex. mineral and fossil. • Creating an alternative to the minerals and foosils souvenir.
  5. 5. Problems in Japanese scenic site  In many scenic site, tourists are decreasing in number.  Some Japanese geoparks are also the same.
  6. 6. Problems in Japanese scenic site  In many scenic site, tourists are decreasing in number.  Some Japanese geoparks are also the same.  Creating something for prompting to go to geopark.
  7. 7. What did we make?  A few words of caution  Delightful and memorable things.  Scientific accuracy.  Anyone can enjoy.  Our team consists of an earth scientist, a designer and map publishers.  We made “geopark card” as scientific, delightful and physically beautiful thing.
  8. 8. Collectable card  Unified design, photograph with detailed information and authority.  Cards can show various phenomena in geopark.
  9. 9. Geopark Card  ↑ Surface: Photograph.  →Back: Scientific information.
  10. 10. Types of the geopark card  Information of each Japanese geopark.  Geological phenomena in Japanese geopark.
  11. 11. Types of the geopark card  Themed category.
  12. 12. Function of the “Geopark card”  Visualization of features in each geopark.  Creating a unified brand image of Japanese geoparks.  One of the alternative to the souvenir minerals and fossils.  Educational tool for kids.
  13. 13. Expansivity of the “Geopark card”  The “geopark cards” will be designed to lead the tourist to understand geodiversity.  Stimulating people to come to geoparks.
  14. 14. Card distribution schemes Promotion office Educational Visiter center event Geotour Tourist and Card collector Distributor Visit Card Geopark Card production Hokkaido-Chizu Co., Ltd. Map publisher Scientific supervision Japanese Geoparks Network Free Authorization
  15. 15. Prompting to go to geoparks  Preparation of board art.
  16. 16. Let's make original collection book!
  17. 17. Products based on earth scientific information Earth science knowledge + Map Information Geographical Information System + Skills of map preparation Geo Art Poster of birds-eye view Geopark Card Paper crafts of landform
  18. 18. Conclusion and Future work Conclusion 1. The “geopark cards” describe various geological, ecological and cultural phenomena. 2. The “geopark cards” are helpful for geotourism and geoconservation. 3. Various “geopark card” show geodiversity. Future work  Measurements of qualitative and quantitative effectiveness.
  19. 19. Dear Friends !!  Let's make the “geopark card” of your geopark, together !  If you make this “geopark card”, Japanese tourist and geopark card collector will increase in your geopark.

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