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IncorporatingVisual Communicationin Technical Documentationfor Usability!
Visual Communication
WRITING
Making the Strange FAMILIAR
VISUAL THINKING
Visual Communication     “transcends the border between print and digital texts”
“MULTILITERACIES”
VISUAL         VERBAL
VERBALVISUAL
“Word and Image”
“the intimate interplay of words and images”
VISUAL         VERBAL
“dominated by visual rather thanoral or textual media”
LANGUAGES
LITERACIES
MULTILITERATE COMMUNICATORS
assume greater responsibility for DESIGN
“a foundation in the visual”
VISUAL LITERACY
“eyesight is a visual language”
IS NOT INTUITIVE
LEARNED  AND     PRACTICED
“LEXICENTRIC world view”
“We think in ways we have learned to TALK”
“Most of our students have learned to talk—as we have—in verbal language,    not in visual language, and,         in turn,...
MULTIPLEMODESOF
M   OVERLAPSULTIPLEMODESOF
“DISTINCT   cognitive modes that are interconnected and comparable in their       complexity”
Scott McCloud
a language    ALL ITS OWN
to HUMANIZE the process
USABILITY
“the combination of narrative,         character,              and graphic designhelps communicate         a complicated s...
“helped people understand them and        resulted in a more concise            communication of the concepts”
TOO LONG?
“comic art is a serious   subject for information developers”
engaged with product-related information
“we should look to the comic as        an opportunity             that we can no longer ignore”
“Short two-to-three-minute video tutorials can be    your most powerful form of documentation.”
VISUALLY LITERATE
previously not the responsibility of the tech writer
“we can no longer consider [them] to be readers    in the traditional sense of the word”
USERS
VISUAL LITERACY
not the exclusive reserve of artists
USER RESEARCH
Localization!
Further ReadingJournal of Business and Technical CommunicationJournal of Technical Writing and CommunicationJohnson, Tom.I...
Incorporating Visual Communication in Technical Documentation, for Usability!
Incorporating Visual Communication in Technical Documentation, for Usability!
Incorporating Visual Communication in Technical Documentation, for Usability!
Incorporating Visual Communication in Technical Documentation, for Usability!
Incorporating Visual Communication in Technical Documentation, for Usability!
Incorporating Visual Communication in Technical Documentation, for Usability!
Incorporating Visual Communication in Technical Documentation, for Usability!
Incorporating Visual Communication in Technical Documentation, for Usability!
Incorporating Visual Communication in Technical Documentation, for Usability!
Incorporating Visual Communication in Technical Documentation, for Usability!
Incorporating Visual Communication in Technical Documentation, for Usability!
Incorporating Visual Communication in Technical Documentation, for Usability!
Incorporating Visual Communication in Technical Documentation, for Usability!
Incorporating Visual Communication in Technical Documentation, for Usability!
Incorporating Visual Communication in Technical Documentation, for Usability!
Incorporating Visual Communication in Technical Documentation, for Usability!
Incorporating Visual Communication in Technical Documentation, for Usability!
Incorporating Visual Communication in Technical Documentation, for Usability!
Incorporating Visual Communication in Technical Documentation, for Usability!
Incorporating Visual Communication in Technical Documentation, for Usability!
Incorporating Visual Communication in Technical Documentation, for Usability!
Incorporating Visual Communication in Technical Documentation, for Usability!
Incorporating Visual Communication in Technical Documentation, for Usability!
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Incorporating Visual Communication in Technical Documentation, for Usability!

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Incorporating Visual Communication in Technical Documentation, for Usability!

  1. 1. IncorporatingVisual Communicationin Technical Documentationfor Usability!
  2. 2. Visual Communication
  3. 3. WRITING
  4. 4. Making the Strange FAMILIAR
  5. 5. VISUAL THINKING
  6. 6. Visual Communication “transcends the border between print and digital texts”
  7. 7. “MULTILITERACIES”
  8. 8. VISUAL VERBAL
  9. 9. VERBALVISUAL
  10. 10. “Word and Image”
  11. 11. “the intimate interplay of words and images”
  12. 12. VISUAL VERBAL
  13. 13. “dominated by visual rather thanoral or textual media”
  14. 14. LANGUAGES
  15. 15. LITERACIES
  16. 16. MULTILITERATE COMMUNICATORS
  17. 17. assume greater responsibility for DESIGN
  18. 18. “a foundation in the visual”
  19. 19. VISUAL LITERACY
  20. 20. “eyesight is a visual language”
  21. 21. IS NOT INTUITIVE
  22. 22. LEARNED AND PRACTICED
  23. 23. “LEXICENTRIC world view”
  24. 24. “We think in ways we have learned to TALK”
  25. 25. “Most of our students have learned to talk—as we have—in verbal language, not in visual language, and, in turn, they think verbally, not visually”
  26. 26. MULTIPLEMODESOF
  27. 27. M OVERLAPSULTIPLEMODESOF
  28. 28. “DISTINCT cognitive modes that are interconnected and comparable in their complexity”
  29. 29. Scott McCloud
  30. 30. a language ALL ITS OWN
  31. 31. to HUMANIZE the process
  32. 32. USABILITY
  33. 33. “the combination of narrative, character, and graphic designhelps communicate a complicated subjectin a way that is compelling and easy to understand.”
  34. 34. “helped people understand them and resulted in a more concise communication of the concepts”
  35. 35. TOO LONG?
  36. 36. “comic art is a serious subject for information developers”
  37. 37. engaged with product-related information
  38. 38. “we should look to the comic as an opportunity that we can no longer ignore”
  39. 39. “Short two-to-three-minute video tutorials can be your most powerful form of documentation.”
  40. 40. VISUALLY LITERATE
  41. 41. previously not the responsibility of the tech writer
  42. 42. “we can no longer consider [them] to be readers in the traditional sense of the word”
  43. 43. USERS
  44. 44. VISUAL LITERACY
  45. 45. not the exclusive reserve of artists
  46. 46. USER RESEARCH
  47. 47. Localization!
  48. 48. Further ReadingJournal of Business and Technical CommunicationJournal of Technical Writing and CommunicationJohnson, Tom.Id Rather Be Writinghttp://idratherbewriting.comUXmatterswww.uxmatters.comKimball, Miles A., and Ann R. Hawkins.Document Design: A Guide for Technical CommunicatorsMcCloud, Scott.Understanding Comics: The Invisible ArtSturken, Marita, and Lisa Cartwright.Practices of Looking: An Introduction to Visual Culture

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