1. Mgmt 4650 Project – Optional Paper Format
(Cover page with team names, case name, course number and section)
I. Executive Summary (3-4 pages)
A. The Case
B. The Update
C. The Strategy
II. Company Update (4-6 pages)
(Make sure sources are identified)
III. Strategic Plan (18-20 pages or more, plus exhibits)
A. Company analysis: Mission, Vision, Leadership, Culture.
B. Company analysis: product or service
C. Customer analysis/discussion
D. Industry and Competitor analysis
E. Strategic Objectives and Recommendations
1. Discussion and analysis in support
2. Exhibits in text and Appendix
F. Marketing Objectives and Recommendations
1. Discussion and analysis in support
2. Consideration of four P’s
G. Financial Objectives and Recommendations
(i.e., what will the revenue, cost