SlideShare a Scribd company logo

KnowCrunch- Digital & Social Media Strategy - Aegean - Team 3

•Download as PPTX, PDF•
•
Knowcrunch
Knowcrunch

KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Athens, worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: https://rebrand.ly/knowcrunch_s

Education
1 of 29
DIGITAL & SOCIAL MEDIA STRATEGY March 30, 2019
BIG CONCEPTCreative & Media Agency The TEAM Natasa Tsatsani Frosso Zaroulea Maria Laina Rona Mavrelou Virginia Korma Eleni Vlachaki Despina Daioglou Maria Kardasilari
MARKETING BRIEF MARKETING OBJECTIVES 3 TARGET AUDIENCE Men/Women in Greece, 25-54 traveling abroad BUDGET 1OO,OOO incl. agency fees ΧΡΟΝΟΣ 01.01.2020 – 31.12.2020 Awareness: Get to know the brand Conversion: Book flights abroad
INDICATIVE INDUSTRY TRENDS ▰ Travel providers pursuing strategies to drive more direct bookings ▰ Intermediaries consolidating and expanding their footprint ▰ Customer behavior maturing and shifting to mobile ▰ Millennials become a major target group, redefining experience traveling ▰ Travelers will splurge when they think it’s worth it ▰ Use of sophisticated technology to improve customer experience
3 BUYER PERSONAS – EXPERIENCE DRIVEN 25-30 year old Graduate/Entry Level Employee Travels on a low budget Wants to: ▰Travel the world and live unique experiences ▰Spend more time with friends 31-40 year old Supports a household Values: ▰ more exclusive experiences ▰ high-quality service ▰ comfort & good living Time is of essence Young & Restless Middle of the Road Alive & Kicking 41-54 year old Married, with kids Wants to spend more time with loved ones Values: ▰Safety ▰Convenience ▰Experiences
THE CHALLENGE
THE CHALLENGE ▰ Consumers tend to buy from intermediaries or low cost carriers ▰ Consumers tend to think traveling abroad is: ▻ too expensive ▻ too far ▻ too complicated
THE CAMPAIGN #2oresmono ▰ Aegean destinations close to Greece ▰ Alternative weekend destinations eg. Malta, Tel Aviv, Naples, Belgrade, Bucharest, Cairo, Istanbul ▰ Easy booking through Aegean online tools ▰ Emotional approach / unique experiences ▰ Affordable flights
THE CAMPAIGN RATIONALLE ▰ Promote: ▻ Aegean destinations close to Greece ▻ Alternative weekend destinations ▻ such as: Malta, Tel Aviv, Naples, Belgrade, Bucharest, Cairo, Instanbul ▻ Easy booking through Aegean online tools ▻ Emotional approach / unique experiences ▻ Affordable flights
CREATIVE CONCEPT CONVERSION ▰ #tautizesai ▰ Direct call to action to book through online Aegean channels AWARENESS ▰ #zisto ▰ Consumers relate to the desire for quick, easy & affordable weekend escapes abroad
AWARENESS Objective 1
BRANDED MICROSITE General Content to create campaign awareness ▰ All campaign links lead to this site
SOCIAL MEDIA ADS Instagram Stories Instagram Feed Duration: 6 months Placement: Instagram & Facebook Feed Reach: 860.000
GOOGLE DISPLAY ADS Create Rich Media Banners: Visuals, Video, Audio, Animation Publishers, Monitoring & Reporting of campaign tbd Estimate views: 57,6M
‘FRIENDS’ OF AEGEAN Maria Kofou TravelStoriesMyWorld (https:tstories.gr) 18K 33K Eleni Stasinopoulou Missbloom / The Hotel Trotter 6K 22K Marilou Pandaki MadameGinger.com 55K 28,5K Smaragda Karydi Actress 50K 361K Thodoris Atheridis Actor 8K 94K Use a mix of micro-influencers & influencers to create awareness for Aegean destinations and #2oresmono campaign
INFLUENCER POST EXAMPLE Smaragda Karydi
PINTEREST INFOGRAPHIC Place your screenshot here
QUORA – create series of questions
CONVERSION Objective 2
GOOGLE YOUTUBE ADS Duration: 9 months (January-June, October-December) Format: Pre-Roll Campaign - Video conversion to booking Impressions: 594.000 Views: 6.800
GOOGLE DISPLAY ADS Duration: March – June & September – December Clicks: 58,8K
INSTAGRAM ADS Instagram Stories Instagram Feed Duration: 4 months - Visible only for mobile users Budget: €1.000
SOCIAL MEDIA ADS Facebook feed / Image Duration: 8 months (Jan-May) Total Budget: €480 Impressions: 708.000 CPM: € 1,47 Facebook feed / in-stream video Duration: 6 months (Jan-June) Total Budget: €850 Reach: 657.000 CPV: € 0,35
GOOGLE SEARCH ADS 12 MONTHS ON-AIR
AFFILIATE MARKETING Objectives: Payment: C.P.A – entrance fee €1.000 Affiliate Networks: Publishers & Blogs, Price Comparison Sites, Influencers
now the good stuff… BUDGET BREAKDOWN
BUDGET SPLIT Production 15% Awareness 40% Conversion 30% Agency Fees 12%
COMMUNICATION COSTS & ACTIVITY CALENDAR Link
“I really regret travelling… said nobody ever! – Anonymous - THANK YOU

Recommended

KnowCrunch- Digital & Social Media Strategy - Aegean - Team 2
KnowCrunch- Digital & Social Media Strategy - Aegean - Team 2KnowCrunch- Digital & Social Media Strategy - Aegean - Team 2
KnowCrunch- Digital & Social Media Strategy - Aegean - Team 2Knowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Digital & Social Media Marketing Strategy
Digital & Social Media Marketing StrategyDigital & Social Media Marketing Strategy
Digital & Social Media Marketing StrategyKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Complete Digital Marketing Strategy for the brand Trata
Complete Digital Marketing Strategy for the brand Trata Complete Digital Marketing Strategy for the brand Trata
Complete Digital Marketing Strategy for the brand Trata Knowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Digital & Social Media Strategy
Digital & Social Media StrategyDigital & Social Media Strategy
Digital & Social Media StrategyKnowcrunch
 

Recommended

KnowCrunch- Digital & Social Media Strategy - Aegean - Team 2
KnowCrunch- Digital & Social Media Strategy - Aegean - Team 2KnowCrunch- Digital & Social Media Strategy - Aegean - Team 2
KnowCrunch- Digital & Social Media Strategy - Aegean - Team 2Knowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Digital & Social Media Marketing Strategy
Digital & Social Media Marketing StrategyDigital & Social Media Marketing Strategy
Digital & Social Media Marketing StrategyKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Complete Digital Marketing Strategy for the brand Trata
Complete Digital Marketing Strategy for the brand Trata Complete Digital Marketing Strategy for the brand Trata
Complete Digital Marketing Strategy for the brand Trata Knowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Digital & Social Media Strategy
Digital & Social Media StrategyDigital & Social Media Strategy
Digital & Social Media StrategyKnowcrunch
 
Content marketing strategy - Knowcrunch
Content marketing strategy - KnowcrunchContent marketing strategy - Knowcrunch
Content marketing strategy - KnowcrunchKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Digital & Social Media Marketing Strategy
Digital & Social Media Marketing Strategy Digital & Social Media Marketing Strategy
Digital & Social Media Marketing Strategy Knowcrunch
 
Cedars Sinai Digital marketing strategy
Cedars Sinai Digital marketing strategyCedars Sinai Digital marketing strategy
Cedars Sinai Digital marketing strategyKnowcrunch
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationA Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationKnowcrunch
 
Digital 2023 Egypt (February 2023) v01
Digital 2023 Egypt (February 2023) v01Digital 2023 Egypt (February 2023) v01
Digital 2023 Egypt (February 2023) v01DataReportal
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationA Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationKnowcrunch
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationA Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationKnowcrunch
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
Digital & Social Media Marketing Strategy
Digital & Social Media Marketing StrategyDigital & Social Media Marketing Strategy
Digital & Social Media Marketing StrategyKnowcrunch
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Amit Chaturvedi
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai Knowcrunch
 
Global Digital 2022 Report
Global Digital 2022 ReportGlobal Digital 2022 Report
Global Digital 2022 ReportMarketingTrips
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization.
A Complete Digital Marketing Strategy presentation for the KETHEA organization.A Complete Digital Marketing Strategy presentation for the KETHEA organization.
A Complete Digital Marketing Strategy presentation for the KETHEA organization.Knowcrunch
 
Final Presentation file for ByHours ON THE GO
Final Presentation file for ByHours ON THE GOFinal Presentation file for ByHours ON THE GO
Final Presentation file for ByHours ON THE GOTarka Patil
 
Impact of Social Media and Internet to the Travel Industry (2013)
Impact of Social Media and Internet to the Travel Industry (2013)Impact of Social Media and Internet to the Travel Industry (2013)
Impact of Social Media and Internet to the Travel Industry (2013)Joris Satyadharma
 

More Related Content

What's hot

Content marketing strategy - Knowcrunch
Content marketing strategy - KnowcrunchContent marketing strategy - Knowcrunch
Content marketing strategy - KnowcrunchKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Digital & Social Media Marketing Strategy
Digital & Social Media Marketing Strategy Digital & Social Media Marketing Strategy
Digital & Social Media Marketing Strategy Knowcrunch
 
Cedars Sinai Digital marketing strategy
Cedars Sinai Digital marketing strategyCedars Sinai Digital marketing strategy
Cedars Sinai Digital marketing strategyKnowcrunch
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationA Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationKnowcrunch
 
Digital 2023 Egypt (February 2023) v01
Digital 2023 Egypt (February 2023) v01Digital 2023 Egypt (February 2023) v01
Digital 2023 Egypt (February 2023) v01DataReportal
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationA Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationKnowcrunch
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationA Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationKnowcrunch
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
Digital & Social Media Marketing Strategy
Digital & Social Media Marketing StrategyDigital & Social Media Marketing Strategy
Digital & Social Media Marketing StrategyKnowcrunch
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Amit Chaturvedi
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai Knowcrunch
 
Global Digital 2022 Report
Global Digital 2022 ReportGlobal Digital 2022 Report
Global Digital 2022 ReportMarketingTrips
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization.
A Complete Digital Marketing Strategy presentation for the KETHEA organization.A Complete Digital Marketing Strategy presentation for the KETHEA organization.
A Complete Digital Marketing Strategy presentation for the KETHEA organization.Knowcrunch
 

What's hot (20)

Content marketing strategy - Knowcrunch
Content marketing strategy - KnowcrunchContent marketing strategy - Knowcrunch
Content marketing strategy - Knowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brand
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brand
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brand
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brand
 
Digital & Social Media Marketing Strategy
Digital & Social Media Marketing Strategy Digital & Social Media Marketing Strategy
Digital & Social Media Marketing Strategy
 
Cedars Sinai Digital marketing strategy
Cedars Sinai Digital marketing strategyCedars Sinai Digital marketing strategy
Cedars Sinai Digital marketing strategy
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationA Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organization
 
Digital 2023 Egypt (February 2023) v01
Digital 2023 Egypt (February 2023) v01Digital 2023 Egypt (February 2023) v01
Digital 2023 Egypt (February 2023) v01
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationA Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organization
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationA Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organization
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
Digital & Social Media Marketing Strategy
Digital & Social Media Marketing StrategyDigital & Social Media Marketing Strategy
Digital & Social Media Marketing Strategy
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai
 
Global Digital 2022 Report
Global Digital 2022 ReportGlobal Digital 2022 Report
Global Digital 2022 Report
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization.
A Complete Digital Marketing Strategy presentation for the KETHEA organization.A Complete Digital Marketing Strategy presentation for the KETHEA organization.
A Complete Digital Marketing Strategy presentation for the KETHEA organization.
 

Similar to KnowCrunch- Digital & Social Media Strategy - Aegean - Team 3

Final Presentation file for ByHours ON THE GO
Final Presentation file for ByHours ON THE GOFinal Presentation file for ByHours ON THE GO
Final Presentation file for ByHours ON THE GOTarka Patil
 
Impact of Social Media and Internet to the Travel Industry (2013)
Impact of Social Media and Internet to the Travel Industry (2013)Impact of Social Media and Internet to the Travel Industry (2013)
Impact of Social Media and Internet to the Travel Industry (2013)Joris Satyadharma
 
Promoting Tourism and Hospitality Industry through Digital Marketing
Promoting Tourism and Hospitality Industry through Digital Marketing Promoting Tourism and Hospitality Industry through Digital Marketing
Promoting Tourism and Hospitality Industry through Digital Marketing Md Shaifullar Rabbi
 
Social Media in Tourism- A Double-Edged Sword
Social Media in Tourism- A Double-Edged SwordSocial Media in Tourism- A Double-Edged Sword
Social Media in Tourism- A Double-Edged Swordijtsrd
 
Consumer Behaviour In Travel&Torism
Consumer Behaviour In Travel&TorismConsumer Behaviour In Travel&Torism
Consumer Behaviour In Travel&Torismguest585f83
 
Creative Tourism: Preparing for the aftermath of Covid-19
Creative Tourism: Preparing for the aftermath of Covid-19Creative Tourism: Preparing for the aftermath of Covid-19
Creative Tourism: Preparing for the aftermath of Covid-19Marie-Andrée Delisle
 
MonMaps: Let your friends see the city through your eyes
MonMaps: Let your friends see the city through your eyesMonMaps: Let your friends see the city through your eyes
MonMaps: Let your friends see the city through your eyesFrancesco Bonadiman
 
Trending with NextGen travelers
Trending with NextGen travelersTrending with NextGen travelers
Trending with NextGen travelersChyan Phang
 
Emirates Strategy and Implementation
Emirates Strategy and ImplementationEmirates Strategy and Implementation
Emirates Strategy and ImplementationAnushka Kassim
 
travelstaytionpackages (2)
travelstaytionpackages (2)travelstaytionpackages (2)
travelstaytionpackages (2)Ronni Merritt
 
"The Journey of Discovery: How the Travel Industry Can Support the Customer o...
"The Journey of Discovery: How the Travel Industry Can Support the Customer o..."The Journey of Discovery: How the Travel Industry Can Support the Customer o...
"The Journey of Discovery: How the Travel Industry Can Support the Customer o...AnneNguyen92
 
Session iii Trends and Policies Shaping the Future of Tourism and Internation...
Session iii Trends and Policies Shaping the Future of Tourism and Internation...Session iii Trends and Policies Shaping the Future of Tourism and Internation...
Session iii Trends and Policies Shaping the Future of Tourism and Internation...OECDregions
 
Travel slide share
Travel slide shareTravel slide share
Travel slide shareRuhi S
 
diudara.com - Malaysia Airlines presentation by Zalikha Razali
diudara.com - Malaysia Airlines presentation by Zalikha Razali diudara.com - Malaysia Airlines presentation by Zalikha Razali
diudara.com - Malaysia Airlines presentation by Zalikha Razali Zalikha Razali
 
Sales process and strategies.pptx
Sales process and strategies.pptxSales process and strategies.pptx
Sales process and strategies.pptxPradeep Jangra
 
Travel Trends in 2018
Travel Trends in 2018Travel Trends in 2018
Travel Trends in 2018TrekkSoft
 
CHINA BOOT CAMP PROGRAM APRIL 2013 IN BANGKOK
CHINA BOOT CAMP PROGRAM APRIL 2013 IN BANGKOKCHINA BOOT CAMP PROGRAM APRIL 2013 IN BANGKOK
CHINA BOOT CAMP PROGRAM APRIL 2013 IN BANGKOKDIAsiatourism
 

Similar to KnowCrunch- Digital & Social Media Strategy - Aegean - Team 3 (20)

Final Presentation file for ByHours ON THE GO
Final Presentation file for ByHours ON THE GOFinal Presentation file for ByHours ON THE GO
Final Presentation file for ByHours ON THE GO
 
Impact of Social Media and Internet to the Travel Industry (2013)
Impact of Social Media and Internet to the Travel Industry (2013)Impact of Social Media and Internet to the Travel Industry (2013)
Impact of Social Media and Internet to the Travel Industry (2013)
 
iProspect|Netsociety - Google
iProspect|Netsociety - GoogleiProspect|Netsociety - Google
iProspect|Netsociety - Google
 
Promoting Tourism and Hospitality Industry through Digital Marketing
Promoting Tourism and Hospitality Industry through Digital Marketing Promoting Tourism and Hospitality Industry through Digital Marketing
Promoting Tourism and Hospitality Industry through Digital Marketing
 
Social Media in Tourism- A Double-Edged Sword
Social Media in Tourism- A Double-Edged SwordSocial Media in Tourism- A Double-Edged Sword
Social Media in Tourism- A Double-Edged Sword
 
Consumer Behaviour In Travel&Torism
Consumer Behaviour In Travel&TorismConsumer Behaviour In Travel&Torism
Consumer Behaviour In Travel&Torism
 
Creative Tourism: Preparing for the aftermath of Covid-19
Creative Tourism: Preparing for the aftermath of Covid-19Creative Tourism: Preparing for the aftermath of Covid-19
Creative Tourism: Preparing for the aftermath of Covid-19
 
Travel purchasefunneldisruption ap2015
Travel purchasefunneldisruption ap2015Travel purchasefunneldisruption ap2015
Travel purchasefunneldisruption ap2015
 
MonMaps: Let your friends see the city through your eyes
MonMaps: Let your friends see the city through your eyesMonMaps: Let your friends see the city through your eyes
MonMaps: Let your friends see the city through your eyes
 
Trending with NextGen travelers
Trending with NextGen travelersTrending with NextGen travelers
Trending with NextGen travelers
 
Emirates Strategy and Implementation
Emirates Strategy and ImplementationEmirates Strategy and Implementation
Emirates Strategy and Implementation
 
travelstaytionpackages (2)
travelstaytionpackages (2)travelstaytionpackages (2)
travelstaytionpackages (2)
 
Content is King.
Content is King.Content is King.
Content is King.
 
"The Journey of Discovery: How the Travel Industry Can Support the Customer o...
"The Journey of Discovery: How the Travel Industry Can Support the Customer o..."The Journey of Discovery: How the Travel Industry Can Support the Customer o...
"The Journey of Discovery: How the Travel Industry Can Support the Customer o...
 
Session iii Trends and Policies Shaping the Future of Tourism and Internation...
Session iii Trends and Policies Shaping the Future of Tourism and Internation...Session iii Trends and Policies Shaping the Future of Tourism and Internation...
Session iii Trends and Policies Shaping the Future of Tourism and Internation...
 
Travel slide share
Travel slide shareTravel slide share
Travel slide share
 
diudara.com - Malaysia Airlines presentation by Zalikha Razali
diudara.com - Malaysia Airlines presentation by Zalikha Razali diudara.com - Malaysia Airlines presentation by Zalikha Razali
diudara.com - Malaysia Airlines presentation by Zalikha Razali
 
Sales process and strategies.pptx
Sales process and strategies.pptxSales process and strategies.pptx
Sales process and strategies.pptx
 
Travel Trends in 2018
Travel Trends in 2018Travel Trends in 2018
Travel Trends in 2018
 
CHINA BOOT CAMP PROGRAM APRIL 2013 IN BANGKOK
CHINA BOOT CAMP PROGRAM APRIL 2013 IN BANGKOKCHINA BOOT CAMP PROGRAM APRIL 2013 IN BANGKOK
CHINA BOOT CAMP PROGRAM APRIL 2013 IN BANGKOK
 

More from Knowcrunch

A complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKA complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKKnowcrunch
 
A complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKA complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKKnowcrunch
 
A complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKA complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKKnowcrunch
 
A complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKA complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKKnowcrunch
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
SEO report for Pink Dot brand
SEO report for Pink Dot brandSEO report for Pink Dot brand
SEO report for Pink Dot brandKnowcrunch
 
Social Media Strategy for Levis brand
Social Media Strategy for Levis brandSocial Media Strategy for Levis brand
Social Media Strategy for Levis brandKnowcrunch
 
Social Media Marketing Startegy for American Eagle brand
Social Media Marketing Startegy for American Eagle brandSocial Media Marketing Startegy for American Eagle brand
Social Media Marketing Startegy for American Eagle brandKnowcrunch
 
Social Media Marketing Strategy for Carhartt brand
Social Media Marketing Strategy for Carhartt brandSocial Media Marketing Strategy for Carhartt brand
Social Media Marketing Strategy for Carhartt brandKnowcrunch
 
SEO report for travelstyle.gr
SEO report for travelstyle.grSEO report for travelstyle.gr
SEO report for travelstyle.grKnowcrunch
 
SEO report for Athenschiropractic.gr brand
SEO report for Athenschiropractic.gr brandSEO report for Athenschiropractic.gr brand
SEO report for Athenschiropractic.gr brandKnowcrunch
 
SEO Report 1.pptx
SEO Report 1.pptxSEO Report 1.pptx
SEO Report 1.pptxKnowcrunch
 
SEO report for a brand
SEO report for a brandSEO report for a brand
SEO report for a brandKnowcrunch
 
SEO report for Panos Dimas brand
SEO report for Panos Dimas brandSEO report for Panos Dimas brand
SEO report for Panos Dimas brandKnowcrunch
 
SEO report for Beaute Magazine
SEO report for Beaute MagazineSEO report for Beaute Magazine
SEO report for Beaute MagazineKnowcrunch
 
SEO report for Garden Center Vasiliadi
SEO report for Garden Center VasiliadiSEO report for Garden Center Vasiliadi
SEO report for Garden Center VasiliadiKnowcrunch
 
SEO report for ddplastics
SEO report for ddplasticsSEO report for ddplastics
SEO report for ddplasticsKnowcrunch
 

More from Knowcrunch (20)

A complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKA complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UK
 
A complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKA complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UK
 
A complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKA complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UK
 
A complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKA complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UK
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
SEO report for Pink Dot brand
SEO report for Pink Dot brandSEO report for Pink Dot brand
SEO report for Pink Dot brand
 
Social Media Strategy for Levis brand
Social Media Strategy for Levis brandSocial Media Strategy for Levis brand
Social Media Strategy for Levis brand
 
Social Media Marketing Startegy for American Eagle brand
Social Media Marketing Startegy for American Eagle brandSocial Media Marketing Startegy for American Eagle brand
Social Media Marketing Startegy for American Eagle brand
 
Social Media Marketing Strategy for Carhartt brand
Social Media Marketing Strategy for Carhartt brandSocial Media Marketing Strategy for Carhartt brand
Social Media Marketing Strategy for Carhartt brand
 
SEO report for travelstyle.gr
SEO report for travelstyle.grSEO report for travelstyle.gr
SEO report for travelstyle.gr
 
SEO report for Athenschiropractic.gr brand
SEO report for Athenschiropractic.gr brandSEO report for Athenschiropractic.gr brand
SEO report for Athenschiropractic.gr brand
 
SEO Report 1.pptx
SEO Report 1.pptxSEO Report 1.pptx
SEO Report 1.pptx
 
SEO report for a brand
SEO report for a brandSEO report for a brand
SEO report for a brand
 
SEO report for Panos Dimas brand
SEO report for Panos Dimas brandSEO report for Panos Dimas brand
SEO report for Panos Dimas brand
 
SEO report for Beaute Magazine
SEO report for Beaute MagazineSEO report for Beaute Magazine
SEO report for Beaute Magazine
 
SEO report for Garden Center Vasiliadi
SEO report for Garden Center VasiliadiSEO report for Garden Center Vasiliadi
SEO report for Garden Center Vasiliadi
 
SEO report for ddplastics
SEO report for ddplasticsSEO report for ddplastics
SEO report for ddplastics
 

Recently uploaded

Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxDr. Sarita Anand
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...Poonam Aher Patil
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxVishalSingh1417
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxJisc
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfPoh-Sun Goh
 
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdfVishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdfssuserdda66b
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701bronxfugly43
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Association for Project Management
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxEsquimalt MFRC
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...ZurliaSoop
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxVishalSingh1417
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.christianmathematics
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxAmanpreet Kaur
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfSherif Taha
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxcallscotland1987
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17Celine George
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 

Recently uploaded (20)

Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptx
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdfVishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptx
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 

KnowCrunch- Digital & Social Media Strategy - Aegean - Team 3

  • 1. DIGITAL & SOCIAL MEDIA STRATEGY March 30, 2019
  • 2. BIG CONCEPTCreative & Media Agency The TEAM Natasa Tsatsani Frosso Zaroulea Maria Laina Rona Mavrelou Virginia Korma Eleni Vlachaki Despina Daioglou Maria Kardasilari
  • 3. MARKETING BRIEF MARKETING OBJECTIVES 3 TARGET AUDIENCE Men/Women in Greece, 25-54 traveling abroad BUDGET 1OO,OOO incl. agency fees ΧΡΟΝΟΣ 01.01.2020 – 31.12.2020 Awareness: Get to know the brand Conversion: Book flights abroad
  • 4. INDICATIVE INDUSTRY TRENDS ▰ Travel providers pursuing strategies to drive more direct bookings ▰ Intermediaries consolidating and expanding their footprint ▰ Customer behavior maturing and shifting to mobile ▰ Millennials become a major target group, redefining experience traveling ▰ Travelers will splurge when they think it’s worth it ▰ Use of sophisticated technology to improve customer experience
  • 5. 3 BUYER PERSONAS – EXPERIENCE DRIVEN 25-30 year old Graduate/Entry Level Employee Travels on a low budget Wants to: ▰Travel the world and live unique experiences ▰Spend more time with friends 31-40 year old Supports a household Values: ▰ more exclusive experiences ▰ high-quality service ▰ comfort & good living Time is of essence Young & Restless Middle of the Road Alive & Kicking 41-54 year old Married, with kids Wants to spend more time with loved ones Values: ▰Safety ▰Convenience ▰Experiences
  • 7. THE CHALLENGE ▰ Consumers tend to buy from intermediaries or low cost carriers ▰ Consumers tend to think traveling abroad is: ▻ too expensive ▻ too far ▻ too complicated
  • 8. THE CAMPAIGN #2oresmono ▰ Aegean destinations close to Greece ▰ Alternative weekend destinations eg. Malta, Tel Aviv, Naples, Belgrade, Bucharest, Cairo, Istanbul ▰ Easy booking through Aegean online tools ▰ Emotional approach / unique experiences ▰ Affordable flights
  • 9. THE CAMPAIGN RATIONALLE ▰ Promote: ▻ Aegean destinations close to Greece ▻ Alternative weekend destinations ▻ such as: Malta, Tel Aviv, Naples, Belgrade, Bucharest, Cairo, Instanbul ▻ Easy booking through Aegean online tools ▻ Emotional approach / unique experiences ▻ Affordable flights
  • 10. CREATIVE CONCEPT CONVERSION ▰ #tautizesai ▰ Direct call to action to book through online Aegean channels AWARENESS ▰ #zisto ▰ Consumers relate to the desire for quick, easy & affordable weekend escapes abroad
  • 12. BRANDED MICROSITE General Content to create campaign awareness ▰ All campaign links lead to this site
  • 13. SOCIAL MEDIA ADS Instagram Stories Instagram Feed Duration: 6 months Placement: Instagram & Facebook Feed Reach: 860.000
  • 14. GOOGLE DISPLAY ADS Create Rich Media Banners: Visuals, Video, Audio, Animation Publishers, Monitoring & Reporting of campaign tbd Estimate views: 57,6M
  • 15. ‘FRIENDS’ OF AEGEAN Maria Kofou TravelStoriesMyWorld (https:tstories.gr) 18K 33K Eleni Stasinopoulou Missbloom / The Hotel Trotter 6K 22K Marilou Pandaki MadameGinger.com 55K 28,5K Smaragda Karydi Actress 50K 361K Thodoris Atheridis Actor 8K 94K Use a mix of micro-influencers & influencers to create awareness for Aegean destinations and #2oresmono campaign
  • 18. QUORA – create series of questions
  • 20. GOOGLE YOUTUBE ADS Duration: 9 months (January-June, October-December) Format: Pre-Roll Campaign - Video conversion to booking Impressions: 594.000 Views: 6.800
  • 21. GOOGLE DISPLAY ADS Duration: March – June & September – December Clicks: 58,8K
  • 22. INSTAGRAM ADS Instagram Stories Instagram Feed Duration: 4 months - Visible only for mobile users Budget: €1.000
  • 23. SOCIAL MEDIA ADS Facebook feed / Image Duration: 8 months (Jan-May) Total Budget: €480 Impressions: 708.000 CPM: € 1,47 Facebook feed / in-stream video Duration: 6 months (Jan-June) Total Budget: €850 Reach: 657.000 CPV: € 0,35
  • 24. GOOGLE SEARCH ADS 12 MONTHS ON-AIR
  • 25. AFFILIATE MARKETING Objectives: Payment: C.P.A – entrance fee €1.000 Affiliate Networks: Publishers & Blogs, Price Comparison Sites, Influencers
  • 26. now the good stuff… BUDGET BREAKDOWN
  • 28. COMMUNICATION COSTS & ACTIVITY CALENDAR Link
  • 29. “I really regret travelling… said nobody ever! – Anonymous - THANK YOU

Editor's Notes

  1. Sources: Nielsen, the boston consulting group, conde nast
  2. (Site ranking #63 – similar web) Sample video – original cut 20’’
  3. (Site ranking #63 – similar web)