Slides to support a conversation with Association of Community Access Broadcasters people at their conference in Dunedin, October 2012. The conversation was more wide ranging than the slides suggest.

1. Know Social Media
Community Building Online with Social Media
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2. About.me
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10. Twitter
400 million tweets
per day
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14. (Some) uses of social media
 Day-to-day  Entertainment
communication  Recommendations
 Networking  Education
 Political  Mobilisation
involvement  Publishing
 Promotion  Fandom
 Sharing news  New business
 Conversation models
 Disaster alert &
recovery
© Know Social Media, 2012

15. Social media is about ...
 Community
 Participation
 Engagement
 Serendipity
 Planning
 Openness
 Trust
 Commitment
& Blogging!
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16. Online community
 Common
interests
 Reciprocity
 Emotional
investment
 Time
 Social capital
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17. How many of you just click
“accept”?
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18. We need to be mindful of
 Privacy
 Security
 Time
 Control
 Copyright
 Bullying
 Professionalism
 Fear?
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19. CIA funds Facebook
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20. Your turn
1. How might social media be useful to
community radio?
2. What problems to you envisage?
3. What have you tried already?
4. What will you do tomorrow?
© Know Social Media, 2012

21. Social media management
 Coordinating diverse activities &
information
 Analysing social media performance
 Trouble-shooting problems and issues
 Simplifying content integration
 Scheduling content delivery
 Reporting
© Know Social Media, 2012

22. Listening
 Scan for mentions, questions, trends,
ideas,
 Automate regular searches
 Speed up response time
 Get ideas and feel for industry
 See what matters to people
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23. Set up search alerts
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24. Measuring engagement
 Checking how well your content is
received
 Monitoring social media execution
 Has your content generated
“engagement”?
o Like o Conversation
o Comment o Retweet
o Share o Follow
o Blog o Favourite
© Know Social Media, 2012

25. Facebook insights
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26. Policy and Guidelines
 Clarity around behaviour
 Staff usage vs. personal usage
 Minimises risk of employee involvement
 Employees represent organisation
 Work on guidelines collaboratively
 E.g., Department of Justice (Victoria),
Cisco
© Know Social Media, 2012

27. Who does what and when?
 Identify a social media champion
(coordinator)
 Identify content producers
 Identity community managers
 Integrate social media tasks into existing
jobs
 Schedule contributions to spread the load
 Queue up content in quiet times
 Coordinate around annual events, news, etc.
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28. Starting out
 Think carefully about aims with social media
 Decide on roles and resource activities
 Think about desirable behaviours
 Re-examine existing web presence &
content
 Work out a content plan for months ahead
 Set up social media/web infrastructure
 Do: post, listen, respond, review, tweak, ...
© Know Social Media, 2012

29. Social media practice
 Engage consistently and frequently
 Be transparent and authentic
 Avoid spam (i.e., 20% content advertise)
 Track mentions of business and competitors
 Respond quickly (within an hour)
 Be a good online citizen
 Monitor engagement and tweak accordingly
 Produce valuable, share/engagement worthy
content
© Know Social Media, 2012

30. http://knowsocialmedia.com
http://twitter.com/nosocialmedia
http://facebook.com/knowsocialmedia