Building blocks for Strategic Business Innovation

1. Capgemini Consulting Services – Business Innovation
Koen Klokgieters
Strategic Business Innovation
New ways to grow businesses

2. Key concept of Strategic Business Innovation is based on Business Model
Innovation: combine a significantly increase of Revenue and decrease of Costs
Resources Offer Customer Our Business Model Innovation framework provides
Co-creation a graphical overview to come to a consistent
Business Model
Partner Customer
Network Relationship
• Specifications for each of the Business Model building
blocks in order to come to one coherent and
Core Business Distribution Customer
consistent Business Model
Value Proposition
Capabilities Functions Channels Segment
• Deep-dive on specific building blocks to come to detail
the requirements for success
Cost Revenue
PROFIT
Structure Streams
• Detailing of critical Business Model building blocks to
Approach come to implementation roadmap
Financial Performance
• Validate business model developed against
Results & Benefits overarching Business Model to identify needs to
• Less project-failure; innovation partner support
• Shortened time-to-market; Description
• Possibility to increase number of new business
Experiences
projects; increase footprint on business • High Tech Industry
• Consumer Product Manufacturing
• Using the Business Model framework as a • Retail & Distribution
reference identifies potential improvements to • Research & Development Services
products or services for further enhancements to • Utilities
the product or service in a later maturity stage • Public Markets
• Healthcare
Capgemini Consulting

3. Operating Model Innovation
Operating Model Innovation:
Focus on significant lower Cost Structures
Key An operating model defines how an
Customer
Relationship Key Resources
organisation aligns its
Activities
and Activities (including people, partners
and organisation, processes, data, IT
infrastructure, finances and physical
assets) to deliver the corporate strategy.
Distribution Customer
Partner Key Value Proposition
Resources Channels Segment
Network
Cost Revenue
Structure PROFIT Streams
Capgemini Consulting
20-10-2009

4. Commercial Innovation
Commercial Innovation:
Focus on significant higher Revenue Streams
The Commercial Innovation Key
Model defines Customer
how an organization integrates the Relationship
Activities
innovation regarding Customer
Segmentation, Value Proposition,
Distribution Channels and the Customer
Relationship . Distribution Customer
Partner Key Value Proposition
Resources Channels Segment
Network
Value Chain Innovation Shaking Up the Value Chain
Online Strategy USP: based on Business Model thinking
Cost Revenue
Structure PROFIT Streams
Co-creation & Innovative -New customer centric marketing approach
Marketing - Experience co-creation
eCommerce & Multi - Implementation of web strategy
Channel Strategy - Channel strategy
Capgemini Consulting
20-10-2009

5. The overall approach and Tools apply to the different phases in the
Innovation Management Framework
Innovation
Target & Scope Concept Design Commercialization
Strategy
Phase
I. II. III. IV. V.
Focus areas within the
Definition of organization gate gate
Innovation
Strategy Topic 1
Idea Review of approach GoLive
Goal • Identify and Topic 2 generation
pursue trends • List of Proposed projects Market Entry
• Corporate • Decide on projects to be
Topic 3 reviewed in detail Business Model
positioning • Further review
• Partner • Prioritization & resourcing
strategy Value Chain
Performance
measures Rewarding
• Challenge
• Operational
Innovation • Shaking up the
Business • Blue Ocean Portfolio
Innovation Strategy • Tactical Portfolio Value Chain
Proposition Management &
Consulting • Strategic Management & • Business Model
• Value Proposition Business
Offerings Scenarios Business Models Innovation
• Trends Assessment Models
• Blue Ocean • Market Entries
• Co-creation • Project
Strategy & Product
Acceleration
Launches
• Partner
Networks
Tools Common Innovation Tools & Methods
Capgemini Consulting

6. Strategic Business Innovation Consultants work by specific core
values
Value Explanation Examples of Interventions
Authenticity: Authenticity is the core of innovation attitude and • Innovation leadership assessment,
Innovation leadership behaviour. leadership development workshops,
The innovation manager is a facilitator and initiator. conflict resolution
He is: self determined, self-conscious, • Personal coaching, mentoring and inter-
unconventional, risk tolerant, independent and vision
political sensitive.
Experimental: The innovation manager is able to surpass his own • Training facilitating creativity workshops,
Surpass boundaries and is able to challenge the team to surpass their Coaching for line managers, Innovation
boundaries. accelerator
The innovation manager is: creative, is a mobiliser, • Personal coaching, mentoring and theme
emphatic, willing to start constructive arguments, inter-vision workshops
personal development and encouraging oriented
Mastery: The innovation manager is a craftsman. Attitude: • Facilitating innovation workshops, training
Deliver quality and being successful Goal directed, decisive , determined but also managing innovative team, process
efficient and organised support
• Personal coaching, theme coaching,
mentoring and theme inter-vision
workshops
Connectedness: Partnership is all about creating win-win situation. • Community management, Facilitation
In contact and spreading the The innovation manager is connected with large groups interventions
innovation virus partners. He is a communicator and afflictive, • Personal coaching, mentoring and theme
network focussed, ‘bridge builder’, facilitative and inter-vision workshops
encouraging. He gains like-mindedness and
spreads the word within and beyond the boundaries
of the organization
Capgemini Consulting

7. Koen Klokgieters| Capgemini Consulting NL
Vice President Business Innovation Consulting
Koen.klokgieters@capgemini.com
www.koenklokgieters-english.blogspot.com
M: +31 (0) 6 51123259
Capgemini Consulting is the strategy
and transformation consulting brand
of Capgemini Group
Capgemini Consulting