Koen Pauwels

142 Abonné

6 SlideShares 142 Abonné 634 Suivis

6 SlideShares 142 Abonné 634 Suivis

A proven problem solver on marketing analytics and dashboards, Koen enjoys working with companies in mature and emerging economies to improve marketing effectiveness and efficiency. Koen Pauwels is Professor of Marketing at Ozyegin University, Istanbul and Honorary Professor at the University of Groningen. He received his Ph.D. from UCLA and got tenure at the Tuck School at Dartmouth. Now available on Amazon is his book 'It’s not the Size of the Data, It’s How You Use it: Smarter Marketing with Analytics and Dashboards”. Koen shared his insights with managers at several companies including Heinz, Kayak, Marks & Spencer, Nissan, Sony, Swarovski and Unilever and with participants ...

return on investment econometrics kpi metrics dashboards analytics marketing #marketingmixmodels #allocation #attribution #marketing #analytics #bigdata #omnichannel #salesresponsemodel emerging market; mature market; marketing effectiv emerging market; attitude; marketing effectiveness

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A proven problem solver on marketing analytics and dashboards, Koen enjoys working with companies in mature and emerging economies to improve marketing effectiveness and efficiency. Koen Pauwels is Professor of Marketing at Ozyegin University, Istanbul and Honorary Professor at the University of Groningen. He received his Ph.D. from UCLA and got tenure at the Tuck School at Dartmouth. Now available on Amazon is his book 'It’s not the Size of the Data, It’s How You Use it: Smarter Marketing with Analytics and Dashboards”. Koen shared his insights with managers at several companies including Heinz, Kayak, Marks & Spencer, Nissan, Sony, Swarovski and Unilever and with participants ...

return on investment econometrics kpi metrics dashboards analytics marketing #marketingmixmodels #allocation #attribution #marketing #analytics #bigdata #omnichannel #salesresponsemodel emerging market; mature market; marketing effectiv emerging market; attitude; marketing effectiveness

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