This document discusses the history and measurement of social media marketing. It describes how Gutenberg's printing press helped spread ideas and catalyzed the French Revolution. More recently, social networks like Facebook and Twitter helped enable the Arab Spring uprisings. The document outlines different tools for measuring the key elements needed for successful social media marketing: fuel/audience, oxygen/engagement, and heat/sharing. It provides examples of both free and paid tools for analyzing followers, content interactions, sentiment, traffic and achieving business goals.
13. How Big is Your Social Fire?
And How Do You Measure It?
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14. Measuring Your Fire/Success
• Fires require 3 things to be successful
– Fuel
– Oxygen
– Spark/Heat
• How do you measure these?
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15. Measuring The Fire
• We can measure the elements
• We can measure some of it’s impact
– Is it a warm inviting fire
– Is it an out of control fire driving ppl away
• Are other’s keeping the fire alive
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32. Is It A Successful Fire?
• What were your goals?
– Has the fuel source grown?
– Has public perception/sentiment improved?
– Are calls to action taking place?
– Are revenues up?
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42. Final Thoughts
• Let’s stop reinventing the wheel,
instead learn from history to use it
more wisely!
• Build social campfires & not forest fires
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43. Thank You
Alan K’necht
alan@DigitalAlwaysMedia.com
@aknecht
Just type my name into
Google
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