1. Poster essentials
Konrad Zych
Ritsert C. Jansen

2. Inspiration

3. Why posters DO matter?
• Promote
• Create impact
• Career progression
• Personal
• Personalized
• Short
• Easy
www.nbic.nl/uploads/pics/021_thr24042012_0021.jpg

4. Overview
Tell your story
• Plan
• Design
• Check
• Redesign
Sell your story
• Amuse
• Amaze
• Be unique

5. Plan
Rule 1: Define the Purpose
Rule 3: The Title Is
Important
Rule 6: Good Posters Have
Unique Features Not
Pertinent to Papers
Rule 8: Content Is Important,
But Keep It Concise
• Conference type –
audience
• Find me in an abstract
book
• Check out this cool picture
here!
• Let’s NOT bore people to
death

6. Design
What would be cool to show?
How to HIGHLIGHT what is important?

7. Design
Rule 7: Layout and Format Are Critical
A0 is a pretty huge piece of paper.

8. Design
Rule 9: Posters Should Have Your Personality
Be UNIQUE vs be CONSISTENT.
Adhere to the rules!
http://www.rug.nl/about-us/how-to-find-us/huisstijl/merkbeleid/merkenarchitectuur/dualbrands-cooperations/rugumcgduobrand.pdf

9. University
Medical
Center
Groningen

10. Check and redesign
Is my poster really that cool?

11. Check and redesign
Colors in print vs colors
on the screen.
Vector vs raster.

12. Sell your story
Elevator sales pitch.
http://www.socialnetworkingnanny.com/wp-content/uploads/elevator2.jpg

13. Amuse and amaze.
http://www.thedrum.com/uploads/drum_basic_article/84935/main_im
ages/dominosv1_blipp_0.jpg
http://blogs.biomedcentral.com/gigablog/files/2012/09/augmented-
e1347480461332.jpg
http://upload.wikimedia.org/wikipedia/commons/b/b9/CHF100_7_fron
t_horizontal.jpg

14. Amuse and amaze.
http://farm8.staticflickr.com/7248/7479774698_408a402006_z.jpg

15. Be viral
• QR codes
• Twitter
• Online repositories
• Popular references
„The Expected Reach, a novel measure of node
influence, predicts the outcome of a simulated
zombie apocalypse”

16. Case study

20. Overall tips and tricks
Always check format!
Always have print-outs.
Always use QR codes and links.
Always export as pdf!
Always give credit to others!!!
Never use Comic Sans (seriously, never!) and be
careful with fancy fonts.
http://www.trishacupra.com/wp-content/uploads/2009/06/ban-comic-sans-150x150.jpg

21. http://konradzych.pl/tutorials/poster-essentials/