Well we all know about the boost in e-commerce development in 2014 and upcoming 2015. What next? Is it mobile commerce? Yes, mobile users are increasing day by day and everyone is going mobile but next and biggest challenge in e-commerce in Webrooming. You have a responsive website, but is the information in the website is complete and upto the mark? Let's take a look into the what customer really want.

1. www.konstantinfo.com

2. Creating The Omni Channel Advantage
www.konstantinfo.com

3. Omni-Channel
Most online retailers that excel in engaging customers across
channels - web, cellular, public networking (Social Media) and
in-store - retain more than twice as many clients as companies
without effective cross-channel client support techniques.
www.konstantinfo.com

4. Omni-Channel implementation
www.konstantinfo.com
Can Be Broken Down Into Three Primary Initiatives
Integrate
Collect
Mobile First

5. Integrate
Product Information (detail, inventory, pricing and promotions),
customer information and order/transaction data are considered
to be the most important retail data. All important information
needs to be integrated.
www.konstantinfo.com

6. Collect
Collect data for all your customer touch points and make a
segmentation technique that controls business logic to make a
customized shopping experience.
www.konstantinfo.com

7. Mobile First
As mobile devices can deliver all retail customer touch points
nowadays, start with a “mobile first” user interface strategy and
work in reverse to ensure optimization and reliability across all
devices.
www.konstantinfo.com

8. Implement
Though it is not necessary to begin with, all three initiatives at
the same time. Be realistic and follow step by step approach to
create and execute a plan that will help in achieving you brand
unification goal.
www.konstantinfo.com

9. e-Commerce’s Newest Enemy
www.konstantinfo.com

10. Webrooming has outpaced showrooming recently. Warming is
when a customer spends time online on different eCommerce
websites either from computer or on their mobile device. They go
for placing items in the cart, enter checkout information and visit to
your shipping options. But at the time of final checkout, instead of
completing their purchase, they choose to visit a bricks and mortar
store to finalize their transaction.
www.konstantinfo.com
What is Webrooming?

11. Why Shoppers Webroom?
There are many reasons that shoppers webroom, but most
are linked to convenience and cost.
www.konstantinfo.com

12. Shipping
Nearly half of webroomers don’t want to pay for shipping. On
top of that that, many respondents don’t like a delay for items
to arrive on their doorstep.
www.konstantinfo.com

13. Unsatisfactory Product Information
This is a big challenge for online retailers that most
customers want proper information before they buy any
product. Most of Internet users like to see products before
they buy them. Images and descriptions often aren’t enough
to get complete knowledge of the product. Also incomplete
information creates purchasing decision even more tenuous.
www.konstantinfo.com

14. Returns and Exchanges
Many online customers sometimes need to return or
exchange products bought online as they don’t fit or are
different than they appeared online, among several other
factors. Returns can be a hassle and when consumers have
to pay for it themselves, it can be an additional obstruction.
www.konstantinfo.com

15. What Online Retailers Can Do About It
www.konstantinfo.com
Both online and omni-channel retailers can put consumers at
ease with clear, efficient and even free returns and
exchanges

16. Extra Benefits Needed
Other tactics for encouraging webrooming include offering online
coupons for in-store purchases, providing in-store pick-up for
online orders, keeping in-store inventory up to date with your
online catalog, and ensuring a consistent customer service
experience both on the Web and in your store.
www.konstantinfo.com

17. Konstant Infosolutions Pvt. Ltd.
e-mail : mail@konstantinfo.com | Skype : webintegrated
http://www.konstantinfo.com
http://goo.gl/HbeVQp
www.konstantinfo.com
Read more about upcoming eCommerce trends
Presented By: