“ The most successful people in any industry are seldom the smartest or best looking….they’re the people who can sell” - Len Foley
The Moments of Truth When a moment of Truth for a customer has been a negative experience, it becomes a Moment of Misery On the other hand, when the interaction has been extremely positive, it becomes a Moment of Magic for the customer!
Why do the customers leave? 1% die . 3% move away. 5% develop other relationships. 9% leave for competitive reasons. 14% are dissatisfied with product or service. 68% leave because of rude or discourteous service.
Complaints Handling A unique skill for a Salesman Your most unhappy customers are your greatest source of learning - Bill Gates 37% I want Guest to Complain! 46% 70% 95% 5% won’t come back Complaints resolved quickly 30% won’t come back Complaints resolved 54% won’t come back Complaints not Resolved 63% won’t come back No Complaints Unhappy Customers who will buy from us again