18. Awareness vs Penetration Analysis PENETRATION OF SOCIAL NETWORK WEBSITES high low high low High awareness and high penetration ! AWARENESS OF SOCIAL NETWORK WEBSITES
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28. N Global = 2065 / Filter = If user In 2009 we have measured that... The Power behind FACEBOOK
31. If facebook were a physical nation it would now be the 3 rd most populous on earth SOURCE U.S. CENSUS 2010 More than 500 Million Users 124 mn 195 mn 1.35 bn 1.21 bn 500 mn 310 mn 300 mn 232 mn