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The	projects	is	funded	by	the	European	
Union’s	Horizon	2020	Research	and	
Innovation	Programme,	Contract	No.	693388	
Soci...
The	projects	is	funded	by	the	European	
Union’s	Horizon	2020	Research	and	
Innovation	Programme,	Contract	No.	693388	
Rese...
The	projects	is	funded	by	the	European	
Union’s	Horizon	2020	Research	and	
Innovation	Programme,	Contract	No.	693388	
Some...
The	projects	is	funded	by	the	European	
Union’s	Horizon	2020	Research	and	
Innovation	Programme,	Contract	No.	693388	
Some...
The	projects	is	funded	by	the	European	
Union’s	Horizon	2020	Research	and	
Innovation	Programme,	Contract	No.	693388	
Meth...
The	projects	is	funded	by	the	European	
Union’s	Horizon	2020	Research	and	
Innovation	Programme,	Contract	No.	693388	
Comm...
The	projects	is	funded	by	the	European	
Union’s	Horizon	2020	Research	and	
Innovation	Programme,	Contract	No.	693388	
“Com...
The	projects	is	funded	by	the	European	
Union’s	Horizon	2020	Research	and	
Innovation	Programme,	Contract	No.	693388	
Focu...
The	projects	is	funded	by	the	European	
Union’s	Horizon	2020	Research	and	
Innovation	Programme,	Contract	No.	693388	
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The	projects	is	funded	by	the	European	
Union’s	Horizon	2020	Research	and	
Innovation	Programme,	Contract	No.	693388	
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Social media services ecosystem for marginalized youth to access adult education

Social media services ecosystem for marginalized youth to access adult education

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Social media services ecosystem for marginalized youth to access adult education

  1. 1. The projects is funded by the European Union’s Horizon 2020 Research and Innovation Programme, Contract No. 693388 Social media services ecosystem for marginalized youth to access adult education Kai Pata & Sille Paas kpata@tlu.ee; sille.paas@taltech.ee LTEC 2019, Zamora, Spain The Edumap research was supported by EU Grant 693388 in Research an Innovation actions YOUNG -3-2015.
  2. 2. The projects is funded by the European Union’s Horizon 2020 Research and Innovation Programme, Contract No. 693388 Research goal This paper proposes an empirical study based design solution how to support marginalized groups of young adults to be part of society, enhancing their access to adult education (AE) opportunities with social media based ecosystem of services. It suggests to multiply visibility and access to media content and training through partnerships with civil society organisations, local institutions, public service and commercial media.
  3. 3. The projects is funded by the European Union’s Horizon 2020 Research and Innovation Programme, Contract No. 693388 Some background from EduMap findings Social networks are the most effective ways of passing on educational information to young people and heightening chances of follow-up. Digital media can be an effective means to reach out to young people if used in conjunction with direct communication through personal and professional networks close to young people. Mobile device ownership is most wide spread, though in some cases (like the Romanian Roma) they can be shared in the family. WhatsApp is the most used and preferred application among some groups, also Facebook and YouTube are more used. The use of Instagram, well established in some contexts, appears to be popular especially among the younger people, 16 to 18. Communication challenges: Some young adult groups are difficult to reach. Many young adults in vulnerable situations lack the capacity to navigate social services. Young people’s digital practices tend to be more focused on entertainment rather than on active information research about learning opportunities. Accessing adult education requires active mediation by advisers using blended channels. Language barriers often prevent young refugees and migrants from accessing AE information. 3
  4. 4. The projects is funded by the European Union’s Horizon 2020 Research and Innovation Programme, Contract No. 693388 Some background from EduMap findings Young adults from vulnerable backgrounds cannot be unified under the limited number of category types. We propose considering the vulnerability through the set of characteristics presented in the service target group model. Desjardins and Rubenson (2011) provide a model of characteristics that influence participation in AE: i) Individual characteristics: social background, being immigrant, age, gender, education and qualification, competences, experiences, actual competences; ii) ii) Work-related characteristics: job context, job tasks, need for competences, usage of competences, organizational structures, innovation and adaptation level of organizations, career opportunities, training opportunities, work safety, salary, effectiveness, flexibility of work; iii) iii) Environmental characteristics: socio-cultural norms and practices, trade unions role, political context. 4
  5. 5. The projects is funded by the European Union’s Horizon 2020 Research and Innovation Programme, Contract No. 693388 Methods In EU FP project Edumap (http://blogs.uta.fi/edumap/) - Partners conducted the research in Adult Education environments, within selected groups of young people at risk of social exclusion - In seven EU countries (Finland, Germany, Greece, Hungary, Romania, Spain, UK) and Turkey. 5
  6. 6. The projects is funded by the European Union’s Horizon 2020 Research and Innovation Programme, Contract No. 693388 Communicative Ecologies reports Concept-mapping of cases Conceptual reference model of interactions Scenarios of interaction with social media Evaluation of scenarios Interaction patterns for enhancing interaction among stakeholders in AE The methodological approach for design Focus group Open ended surveyInterviewsSecond chance school
  7. 7. The projects is funded by the European Union’s Horizon 2020 Research and Innovation Programme, Contract No. 693388 “Communication ecosystem with social media” “Hidden advisor” “Social facilitator” “Alumni network” “Voluntary help network” “WhatsApp learning group” Interaction patterns as generalized problem solutions
  8. 8. The projects is funded by the European Union’s Horizon 2020 Research and Innovation Programme, Contract No. 693388 Focus group with CEO Helpific Focus group and interviews “Voluntary help network” “Hidden advisor” “Social facilitator” “Alumni network”
  9. 9. The projects is funded by the European Union’s Horizon 2020 Research and Innovation Programme, Contract No. 693388 How to use the design patterns? Scenarios serve as the reference architecture to design social- media aided access to AE in countries context USE REFERENCE MODEL OF INTERACTIONS TO DETECT SYSTEM COMPONENTS, MAIN AGENTS, TOOLS AND MEDIA IN COUNTRY CONTEXT USE SCENARIOS FOR NARRATING DESIGN PATTERNS TO STAKEHOLDERS AND GATHERING FORMATIVE FEEDBACK • Has to be embedded to existing systems & stakeholder roles in countries • Cannot be a cross-countries’ multi- language forum solution but a toolbox • Growing functional dependency of social media corporations in advertising AE • Requires data-tracking, monitoring, advising databases • Can be means for gathering IDSS data or using IDSS in advising Implications
  10. 10. The projects is funded by the European Union’s Horizon 2020 Research and Innovation Programme, Contract No. 693388 Links to the scenarios https://www.pixton.com/schools/storyboard/e6ieff80 https://www.pixton.com/schools/storyboard/97ek6mj1 https://www.pixton.com/schools/comic/3epp70kk https://www.pixton.com/schools/storyboard/xjixt5am https://www.pixton.com/schools/storyboard/4iqo27t4 https://www.pixton.com/schools/comic/ja6n1tcb 10

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