2. We live in the “Age of
In last few year, People have changed the
way they live, work, consume
information, shop & make purchasing
decisions has transformed as well.
They want engaging, and entertaining
Start building your emails in a way that
your audience will read it with interest.
Highlight what’s new, unusual, or
Give people a reason to open your
Try to find new & innovative ways
to educate subscribers.
Storytelling is the best way to build trust
with your audience.
➔ Case study
Share case study or success stories of
➔ Stories sell
Show how you help the person in the
story reach his/her goals.
➔ Facts are boring
Stories works much better than using
facts and figures.
Market to people as we want to be
There is human on the other end
who will be reading your message.
➔ Solve Problems
Humans buy from humans. Your
primary goal should be solve their
Use little humor to communicate in
more human way.
Try to make a conversation with
➔ Give them a voice
Give them a reason to respond back,
ask for reviews, feedback, surveys.
➔ Make customer ‘Hero’
It’s must for you to do customer
➔ Don’t Interrupt
People don’t want to be your sales
target. Sales pitches irritate them.
Tailor your content for the audience’s
➔ Understand Subscribers
Think about what his/her needs are
& focus your content on those needs.
➔ Deliver Relevancy
Deliver series of relevant, helpful and
➔ Be Clear
Make it easy for customers to
identify mail that comes from you.
23. “Top performers spend more than 3x times the amount of time per month on
email strategy than average performers.”
24. Define your company’s buyer journey and build your email strategy around it.
If you want to win customers, you must be obsessed with them.
Understand their needs and entertain each & every customer personally.
25. What experts are saying
“Email = totally worth
marrying and having
Avinash Kaushik, Digital
“Reaching the inbox is
not your goal—
engaging people is.”
Matt Blumberg, Return Path
“Effective engagement is
inspired by the empathy
that develops simply by
Brian Solis, Author of 'Engage!'
26. Quick Recap:
8 tips to be more engaging email
1. Be Entertaining
2. Be Storyteller
3. Be Human
4. Be Personal
5. Be Conversational
6. Be Consistent
7. Be Relevant
8. Be Strategic
27. Hi, I’m Pawan Kumar
Hubspot Certified Inbound Marketer @ Sarv.com
Say Hi on Twitter @prepawan
Connect via LinkedIn