What are some key performance indicators (KPIs) that startups and small businesses should be tracking on a regular basis? Well in this Slideshare, we share 7 startup metrics that you must track. These 7 include: 1) Revenue run rate 2) Revenue per user 3) Cost per acquisition 4) Churn rate 5) Burn rate 6) Gross margins 7) Conversion rate

1. P H O T O C R E D I T: G O N Z A L O _ A R
Startupmetrics you must track
seven

2. “YOU CAN'T IMPROVE
WHAT YOU CAN'T
MEASURE”

3. #1: Revenue Run Rate

4. Measures how sales are
developing over time.
Revenue Run Rate

5. #2: Revenue Per User

6. Measure of a customer’s average
contribution to revenue.
Revenue Per User

7. #3: Cost Per Acquisition

8. How much it costs you to
attract each customer.
Cost Per Acquisition

9. #4: Churn Rate

10. How long do customers stay with
your product or services.
Churn Rate

11. #5: Burn Rate

12. How much cash do you
spend every month.
Burn Rate

13. #6: Gross Margins

14. The percent of total sales revenue
that the company retains after
incurring the direct costs.
Gross Margins

15. #7: Conversion Rate

16. The rate at which you turn eyeballs
into desired actions (such as sales).
Conversion Rate

17. Startup
seven
metrics
you must track

18. 1. Revenue Run Rate
2. Revenue Per User
3. Cost Per Acquisition
4. Churn Rate
5. Burn Rate
6. Gross Margins
7. Conversion Rate

19. key metrics
all your
one dashboard, one app

20. www.kpialerts.com
• Track Google Analytics &
other key metrics.
• Set up takes only 5 minutes -
no I.T. required.
• Customize notifications on the
data that matters most.