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Acallto
actionDisruptive technologies barometer:
media sector
KPMG International
—
January 2017
2© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of indepen...
3© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of
indepen...
4© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of indepen...
5© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of indepen...
6© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of indepen...
7© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of indepen...
8© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of indepen...
9© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of indepen...
10© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of indepe...
11© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of
indepe...
12© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of indepe...
13© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of indepe...
14© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of indepe...
15© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of indepe...
16© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of indepe...
17© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of indepe...
18© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of indepe...
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© 2017 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member fir...
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Disruptive technologies barometer: media sector

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Disruptive technologies barometer: media sector

  1. 1. Acallto actionDisruptive technologies barometer: media sector KPMG International — January 2017
  2. 2. 2© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. Disruptive technologies are impacting the media industry. Distribution channels are changing. Speed-to- market is increasing. The ways in which consumers access content continues to be in a state of flux.
  3. 3. 3© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. A growing list of technologies continues to disrupt the media industry, presenting both threats and opportunities.
  4. 4. 4© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. KPMG International commissioned Forrester Consulting to conduct a survey of media decision-makers to understand how they are prioritizing and investing in disruptive technologies and found the following insights…
  5. 5. 5© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. A majority of media leaders express optimism about disruptive technologies, both in their companies and in their industry.
  6. 6. 6© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. say disruptive technologies are having a positive impact on their organization. say these technologies are having a positive impact on their industry as a whole. 68% 60%
  7. 7. 7© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. However,lessthan1/3ofmedialeaders… 25%33% 24% are ‘very prepared’ with a strategic vision are ‘very prepared’ with respect to data management are ‘very prepared’ when it comes to the talent and skills of their personnel
  8. 8. 8© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. Disruptive technologies are affecting both the operating models and the ways media companies serve their customers.
  9. 9. 9© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. Medialeadersareseeinganimpactonoperations 46% said artificial intelligence/cognitive computing is helping them improve quality 50% 36% said the internet of things is helping them drive productivity said the internet of things is helping them reduce overall costs
  10. 10. 10© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. …andthecustomerexperience 41% 30% 46% said digital payments and currency is helping them monetize their products/services differently said marketing platforms are helping them improve their customer experience metrics said the internet of things is helping them market to customers more effectively
  11. 11. 11© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. So how can media leaders make the best bets when investing in disruptive technologies?
  12. 12. 12© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. The most common investment areas are 69% 68% 61% 60% Mobile Cloud Social media D&A Mostare‘hedgingtheirbets’,makingbroad investmentsacrosstheboard
  13. 13. 13© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. Are media companies getting value from their investments in disruptive technologies?
  14. 14. 14© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. Document Classification: KPMG Confidential Basedonimpactandinvestment,disruptive technologiesfallinto5stagesKPMG framework: Disruptive technology value map (Media sector) (Investment versus impact model) Tablestakes Maturing Sunrise/sunset Strategic Nascent Technologies Technologies Technologies Technologies Technologies D&A Cloud Mobile Social media Internet of things Marketing platforms Wearable devices Virtual/augmented reality Robotics 3D printing On-demand market based platforms Digital payments & currency Artificial intelligence & cognitive computing Low Impact Investment Impact Investment Impact Investment Impact Investment Impact Low Medium MediumMedium High HighHigh High Low Base: 580 business and IT decision-makers at technology companies Source: A commissioned study conducted by Forrester Consulting on behalf of KPMG, January 2016 Investment
  15. 15. 15© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. Gettinginvestmenttimingright Whether media companies want to be first-movers or fast-followers, they need to be agile to ensure they don’t get left behind. Those that got it wrong… 35% said they saw the new technology trend coming too late 44%said they couldn’t invest quickly enough to keep up
  16. 16. 16© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. Mediacompaniesneedtoreshapetheir organizationsfordisruptivetechnologies Success will require taking a hard look at the company’s managerial focus, organizational structure, KPIs and workforce strategy. Of respondents agree their C- suite executives are keeping a close eye on disruptive technology. Disruptive technology must be raised to a top-tier C-level concern. 31% Only
  17. 17. 17© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. Reshapingyourorganizationfordisruptive technologies:fivekeytakeaways Get the timing right Engage and involve C-suite executives Hire/train the right workforce Become more active innovators Engage in robust scenario planning
  18. 18. 18© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. For more information, please visit www.kpmg.com/tmtbarometer.
  19. 19. kpmg.com/socialmedia kpmg.com/app © 2017 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation. The KPMG name, logo are registered trademarks or trademarks of KPMG International.

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