Kevin Nichols

148 Abonné

AvenueCX.Com - Executive Director, Experience. Kevin is an award-winning thought leader, digital industry enthusiast and author with more than 21 years of professional experience. He was a key contributor to creating MIT OpenCourseWare, grew one of the largest content strategy teams in the world at SapientNitro and has worked on content for dozens of global brands. Recently, he co-launched AvenueCX with Rebecca Schneider. He is author of Enterprise Content Strategy: A Project Guide and co-author of UX for Dummies. Kevin is also the chair of Content Strategy Alliance Best Practices initiative.

content strategy content omnichannel content marketing content analytics personalization analytics personalization metrics content strategy metrics content kpis cross channel enterprise content strategy audit data driven content governance performance driven digital strategy multichannel contextual content content performance content metrics global content content strategy framework omni content lifecycle kevin nichols omni-channel confab customer scenarios customer journeys strategy successful content effective content taxonomy metrics metrics kpi content effectiveness content measurement

Tout plus

Présentations
Documents
Infographies

Plus récents Les plus populaires

Kevin Nichols

Content Strategy for Behavior Change - Webinar March, 2017 - Marli Mesibov

Realizing An Assets Value: Is Only As Good As its Metadata

Personalization Content Strategy - Is Your Organization Ready to Personalize Its Content?

Tina Moffett - Cross-Channel Attribution Mastery

Enhancing the Retail Omnichannel Customer Experience

A Changing Paradigm: Is Your Content Strategy Keeping Up?

Generating Insights: Using Competitive Assessment to Shape Your Content Strategy

100 Best practices in Omnichannel