1. Search Engine Optimization
MANILA TEAM

2. OBJECTIVES
 To make your website easily findable over the web
 To increase the visibility
 To get more traffic (visitors) to the website
 To scale up the number of footfall

3. INTRODUCTION
 Search engine optimization and positioning is challenging at best.
It’s not a simple matter of adding a few tags that contain your
important keywords. It is an art and a science, because it is applying
creative techniques to an in-depth study of the search engines and
directories.
 We are committed to meeting SEO needs of your website and
proposes a campaign plan. Our goal will be to meet your SEO
outsourcing needs thoroughly and professionally.
 Included within this proposal is a detailed Scope of Work outlining
specific proposed activities and fees for your review. The Scope of
Work will include site optimization and allied web promotion &
development activities, SE-friendly content writing and submission
and tracking to over all major and support Search Engines and
Directories.

4. SEO PROGRAM SPECIFICATION
 Our SEO Program is designed to address search engine algorithms of
all main search engines. The scope of the SEO Program is customized
according to the needs of the website, the target audience it addresses
and the online competition associated with it.
 The SEO process is divided into the following 6 Stages:
 1. Stage I - Evaluation & Planning
 2. Stage II - Execution
 3. Stage III - SEO Implementation
 4. Stage IV – Completion
 5. Stage V – Off-page optimization
 6. Stage VI – Monitoring

5. STAGE 1 EVALUATION & PLANNING PHASE:
Process Deliverables
Current site stats recording (Link Popularity, PR etc) Report
Search Engine Friendliness Analysis Report
Keyword Research (draft) Report (for feedback)
Keyword selection (based on your feedback) Report
Keyword finalization (based on your selection) E-mail
Pre-optimization Search Engine rank recording Report
Content writing recommendations Report
Selection of WebPages for optimization Report
Note:
Keyword research will be carried out on the basis of data gathered from Google Adwords and the
Competitor analysis

6. STAGE II EXECUTION PHASE:
Process Deliverables
Optimization data creation (to be used later in SEO
implementation) Excel Sheet Report
SEO rule recommendation Excel Sheet Report
Note:
The Optimization data creation will contain complete details of the on-page optimization that is to
be carried out on the WebPages short listed for SEO. This includes Title Tag, Meta Tags, Content
optimization, Image Alt-Text, File/Directory name optimization, Title Attributes etc.
This phase will include creation of customized 404 error page

7. STAGE III SEO IMPLEMENTATION PHASE:
Process Deliverables
SEO Implementation execution for the entire site Checklist
Quality Check (QC) Checklist
Changes if any Checklist

8. STAGE 1V – ON PAGE SEO COMPLETION PHASE:
Process Deliverables
Final site re-submissions to free search engines Report
Completion report Report
STAGE V - Off page optimization
Process Deliverables
XML Sitemap Submission Report
Manual Web Directory Submissions Report
Social Bookmarks Report
Forum Profile Links Report
Article Creation Report
Article Submission Report
Blog Post Creation Report
Blog Post Ping to Search Engines Report
Blog RSS Feed Submission Report
Link building Report

9. STAGE VI SEO MONITORING
Process Deliverables
Rank monitoring Report
Traffic report analysis Report
Further on page recommendations Report
Note:
Stage V and VI – Min 1 year recommended. The client can renew the contract after
looking at the SE traffic

10.  Project Duration
 The total SEO process from initial “Evaluation & Planning” to the “SEO
Execution” phase will roughly take around 10 weeks for optimization of up to
25 web pages. However this duration is subject to change based on
variables like the time taken to get a response from the client, discussions,
whether any additional content needs to be created on the site etc.

11.  When can you see Rankings?
Organic or Natural Search Engine rankings are achieved due to a combination of both On-Page
optimization (SEO) and Off-Page Optimization (Link Building). Realistically, you can expect to see
results for some keywords starting 4-6 weeks after the final submission. Rankings usually stabilize
after about three months after the implementation phase. However, your traffic rises continuously
since more and more search engines index more and more optimized pages of your website.
 Guarantees
 Website will be submitted to the major free search engines and directories, including a few industry-
specific free directories.
 All our suggested keywords will have searches as determined by our tools
 We will include all keywords give by the client in the optimization if client wants post
 keyword research analysis also.
 Unethical SEO techniques will not be used in our SEO.
 None of the SEO techniques used by us will get our clients website banned.
 The SEO techniques used to optimize the site will help make your website Search Engine Crawler
Friendly.
 We will not carry out any changes on your website without prior approval.
 We do not give false ranking guarantees.
 It is not possible for any one to guarantee you a particular ranking on any search engine. Google
and most other search engines clearly state this on their website.
Check here - http://www.google.com/webmasters/seo.html.