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Project Kick Start for:      Name / Date




Purpose                      General Tasks
Why are the stakeholders     What kinds of activities will help further define
investing in this project?   each of these attributes?



                                    Elevator pitch Mad-Lib
                                    Personas

                                    Field Study
Audience
Who are the primary
                                    Use Cases
(and other) users?
                                    Process Flow

                                    Site Map
                                    Wireframes

                                    Branding Workshop
Content
What do people want to              Comps
know or do while using
the site or application?            Fi-Hi Prototype




Form
What logical or visual
style will move the app
from functional towards
meaningful?
                             Next Step!
                             What’s the single, specific next action required
                             to start this project?


Technology
What tech considerations
 are required to deliver
this experience?




                             Questions? mkraemer@credera.com

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Project kick start worksheet

  • 1. Project Kick Start for: Name / Date Purpose General Tasks Why are the stakeholders What kinds of activities will help further define investing in this project? each of these attributes? Elevator pitch Mad-Lib Personas Field Study Audience Who are the primary Use Cases (and other) users? Process Flow Site Map Wireframes Branding Workshop Content What do people want to Comps know or do while using the site or application? Fi-Hi Prototype Form What logical or visual style will move the app from functional towards meaningful? Next Step! What’s the single, specific next action required to start this project? Technology What tech considerations are required to deliver this experience? Questions? mkraemer@credera.com