We helped our client Lifecell reach over a million people on Facebook in a Week, twice in the last 6 months. With no media spend to boost the posts, how did we achieve this milestone? Read on....

2. FOR
LifeCell is India's first and largest stem cell bank, enjoying
the trust of over 1,30,000 parents.

3. HOW KRDS MANAGED TO ACHIEVE OVER
1 MILLION WEEKLY ORGANIC POST REACH
ON FACEBOOK FOR LIFECELL TWICE

4. Lifecell achieves 1 Million Post Reach in a Week
23rd November to 30th November 2015 14th March to 20th March 2016
When everyone was complaining about the decline in the Facebook Post Reach, We
managed to get Lifecell a Weekly Organic Post reach of 1.1 Million and 1.3 Million in
4th Week of November 2015 and 3rd Week of March 2016 respectively

5. Lifecell achieves 1 Million Post Reach in a Week
How did we do it?
2. Tailoring the
communication to
the Audience
1. Building the
right community
3. Engaging the
community with
the right dose of
contests and
campaigns

6. Lifecell achieves 1 Million Post Reach in a Week
What did we do?
Content Strategy!
Reach Engagement Shares Comments
Mom – Baby centric post
that helped the parents
relate to the feeling of
motherhood and bonding
gained us maximum reach.
We all love to know who
a baby resembles. We
teased our fans with
pictures of baby- parent
resemblance and got
them to share pictures of
their own.
Information is wealth.
Our blog posts that spoke
about the recent updates
in the field of stemcell
banking got people
spreading the word
around through shares.
Fans on the page were
asked to come up with a
witty caption for the given
image. This drew
maximum engagement

7. Lifecell achieves 1 Million Post Reach in a Week
Posts that helped us reach the
Milestones

8. November 2015 4th Week
Number of Posts Published :: 5

9. Lifecell achieves 1 Million Post Reach in a Week
Best Performing Posts
Reach [ organic* ]: 3,19,330
[ * - These posts were not Boosted with Media]
Engagement [ Includes like, comment, share,
post click ] - 6,109

10. Lifecell achieves 1 Million Post Reach in a Week
Reach [ organic* ]: 92,303
[ * - These posts were not Boosted with Media]
Engagement [ Includes like, comment, share, post
click ] - 478
Best Performing Posts

11. Lifecell achieves 1 Million Post Reach in a Week
March 2016 3rd Week
Number of Posts Published :: 5

12. Lifecell achieves 1 Million Post Reach in a Week
Best Performing Posts
Reach [ organic* ]: 3,48,217
[ * - These posts were not Boosted with Media]
Engagement [ Includes Reactions, comment,
shares, Post Clicks ] - 99,525

13. Lifecell achieves 1 Million Post Reach in a Week
Best Performing Posts
Reach [ organic* ]: 24,646
[ * - These posts were not Boosted with Media]
Engagement [ Includes Reactions, comment,
share, post click ] - 807

14. THANK YOU
www.krds.com feed.krds.com twitter.com/KRDS facebook.com/KRDS