Massimo Iacovazzi, Sviluppo Basilicata spa-"Rione Sassi" Incubator of Matera, Italija, Presentacija grada Matera, kandidat za Evropsku prestonicu kulture 2019. CRINSS 2013 Creative Inudstries Conference, Novi Sad, Serbia Konferencija kreativnih industrija

1. Matera,
hub for creative
business
People, Competence, Land & Creativity
photo by Massimiliano Schiavone
matera-basilicata2019.it
12/13 September 2013 – CRINSS, Novi Sad

2. The Regional Development Agency and the in house organization of
the Basilicata Region supporting development, research and
competitiveness within the territory:
access to finance for SMEs (grant and loan)
business & start-up incubator
access to microcredit
economic development project for Basilicata
International projects for creative land
networking & project development
Erasmus for young entrepreneurs

3. We host creative
businesses
“Rioni Sassi” incHUBator of Matera – an
incubator within a UNESCO World
Heritage site
Erasmus for Young Entrepreneurs
Program

4. The creative and cultural
incHUBator of Matera_the
context
Among the oldest in the world, Matera
represents an extraordinary chapter in
the history of man throughout more than
10,000 years. It is the city of the Sassi,
the original urban center, initially
developed from natural rocky caves and
then shaped into more and more complex
structures.
The Sassi have been declared a UNESCO
World Heritage Site in 1993: the 6th
site in Italy
in chronological order, and the first in the south.
Their unique architectural structure show the
man's ability to adapt in a perfect way to the
environment and natural context.

5. The Sassi are a real open-air museum, an
absolute masterpiece, a tangible sign of
intelligence, creativity and adaptability. It is
absolutely the best context for a cultural and
creative incubator. This place has an undeniable
social, symbolic and aesthetic value,
representing a stimulus and a boundless source
of inspiration.
Another asset of the incubator is its location in an
economic context characterized by the strategic
presence of the upholstery district, several artisan
firms working with traditional raw materials
(stone, wood, leather, clay), and many successful
companies operating in the film production and
cultural tourism sectors.
The creative and cultural
incHUBator of Matera_the
context

6. “I Sassi di Matera”
UNESCO World Heritage from 1993
Two special national laws for the restoration and the redevelopment of old districts carved into the rock (1952, 1978)
Today Matera is a candidate for European Capital of Culture for 2019

7. In the heart of the
Mediterranean area
MATERA is:
• in a strategic location: 45 minutes far from the
international airport of Bari
• an extended area with few inhabitants but with a great
cultural unrest
• directly linked to big cultural and creative
cities in Euro-Mediterranean zone
• a cultural mix of East and West
• in established networks with the area of the Balkans
for international development projects

8. Matera
a Creative Land
• Since 1947 Matera has been a
workshop for artists and all kinds of
creative talents: sculpture, painting,
cinema and videomaking, photography,
crafts, poetry, comics, design, theater
and performing arts, music
• Pasolini, Ortega, Consagra, Mel Gibson
are just some of the big international
names who have worked in and with
Matera

9. The path of
Matera2019
• the involvement of the city and the
territory for the application is already in
place from 2011
• urban workshops and symposia for
spatial planning
• cultural program shared with the city's
cultural excellence through the
Community Web
• science and culture TOGETHER for a new
shared cultural model

10. The Hub in the Sassi
The incHUBator aims to create a network
able to:
• Capitalize the business potential of the cultural
and creative context;
• Strengthen partnerships between cultural
institutions, research institutes and companies;
• Support the role of the tangible and intangible
cultural heritages in the development of the
community and active citizenship;
• Promote sustainable cultural tourism as a factor of
cohesion and economic development.

11. the creative and cultural incHUBator of Matera
services provided
• Connection to local and European business networks;
• Support for finding partners for participation in EU projects;
• Access to networks and relationships in the creative and cultural sector

12. Main areas for a
cooperation
• social innovation and green economy
• experiential, cultural and environmental tourism
• film, videomaking and photography
• graphic design and manufacturing
• international artistic productions
• slow food
• internationalization of Made in Italy
• cultural exchanges and artist residencies

13. the creative and cultural incHUBator of Matera
strategic elements
• presence of companies operating in similar or complementary fields;
• different incubation and start-up services, specifically designed;
• outdoor actions addressed to the local community strengthening the common identity and
encouraging active participation;
• development of a powerful network inside and outside the incubator;
• collaboration with professionals and research and education institutions;
• creation of events, competitions and residencies projects, to promote, meet and co-work.

14. The commitment of the Rioni
Sassi Incubator is aimed to:
• Value the uniqueness of the territory by
inserting its scientific, cultural and aesthetic
excellence in the global maps of creativity;
• Sustain the development of creative and
cultural industries, with the participation of all
public and private stakeholders;
• Identify on an international level those
entities that might be ideal to create
alliances and collaborations;
• Value the identity of the territory as a place
of creation and export its brand

15. Key points of the agenda
Matera2019
• construction, using wiki methodologies and
cultural mapping;
• connection with the knowledge (often forgotten) of
craftsmen, farmers, herders, nomads of the
Mediterranean area;
• city as a self-sustainable;​​
• alternative model of development of the territory -
"do more with less: recycling, reduce,
reuse“
• empower citizens to be cultural inhabitants,
who take charge of intellectual growth of their own
and that of their communities

16. From today to 2019
• cooperate with other European capitals of
culture to create a network of artistic, scientific,
intellectual and creative residencies
• build a Europe from below with shared budgets,
citizens' juries and social connections
• develop a new economic model for Europe to
overcome the crisis, to face together the mafias, to
introduce the use of new energy sources and new
ways of managing traditional sources
• acquire a new conception of the SLOWNESS:
from obstacle to change in opportunities to improve the
quality of life

17. the method?
Living culture
activate and make permanent the spirit of
participation
1. Ancient futures
2. Roots & routes
3. Riflection & connection
4. Continuity & disruptions
5. Utopias & dystopias

18. European projects
•Future of the Past - ENPI Program
•EDUCCKATE - EDUcation Cultural & Creative
Knowledge Alliance for Tomorrow’s Entrepreneurs -
Leonardo da Vinci
•Creative Land Europe - E.S.F.
•Aspire2Create – Leonardo da Vinci
•Factor20 (LIFE+)
•3C4 Incubators (MED)
•CapitalMed (AQP Mediterraneo)
•CapitalBalk (AQP Mediterraneo)

19. Let’s share visions
and projects
materahub.com
sviluppobasilicata.it
matera-basilicata2019.it