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E-commerce
Disruptive Trends and New Business Models
Advertising Sales Summit, Burda International
Michał Kreczmar
E-comme...
First, disruptive products are simpler and
cheaper; they generally promise lower
margins, not greater profits.
Second, dis...
Time to market: MVP, lean/agile, cost of technology, quick & dirty
Financing: crowdfunding, crowdsourcing, VC, angels, IPO...
Promotion: adv platforms, programmatic/biddable media, hipertargeting, remarketing,
real id vs cookie, no dead ends (AdTec...
Technology: real time, on
demand, API, channeling,
clienteling, orchestration,
conversion optimisation
(EcomTech)
Tools: b...
Customers: millenials, digital natives, silver surfers, global reach, always on,
ADHD, instant gratification
Customer expe...
Offline shops: mPOS, beacons, facial
scanning, wearables
Fullfilment: packaging, robo-warehouse
Logistics, delivery: drive...
Shop or Marketplace?
Traditional business models:
• Business 2 Business, Business 2 Consumer
• Consumer 2 Business, Consum...
Flash & Private sales
• Vente-Privee – luxury fashion
• Zulily – child fashion, accessories (IPO 2,7 bln $)
• Gilt Group –...
The illiterate of the
21st century will not be
those who cannot read
and write, but those
who cannot learn,
unlearn, and r...
New marketplaces
Example
Zaarly, Serviz, GigWalk, Fiverr, Taskrabbit, HelloAlfred…
• Horizontal marketplaces
• People serv...
New marketplaces
Example
Grubhub, OpenTable, DogVacacy, Housekeep, Homejoy, Instacart, Handy, Thread up,
Storefront, Vacat...
New marketplaces
Example
Jet.com
• Minimal price beter than Amazon
• Comision, logistics boundling & long delivery
• Shopp...
New marketplaces
Example
Chrono
• Vertical – watches
• End 2 end, Transactional
• Global
New marketplaces
Example
Shout
• Places e.g. queue for tickets, restaurants
• End 2 end, transactional
New marketplaces
Example
Sears, Staples, La Redoute…
• Traditional retailers open their own marketplaces
• Fullfilment, su...
New marketplaces
Example
La’Zooz
• Privacy, cryptocurrencies, security
Next - deep web marketplaces?
Sharing/Collaborative economy
Uber – transportation (IPO 2015)
Airbnb – accomodation (IPO 2015)
HomeAway - accomodation
Le...
Renting economy
Nobody is sharing anything. People
are making money, plain and simple.
Technology has made renting things
...
Mobile First
Example
Poshmark
• second hand fashion
• shopping and selling on the go
• everything on smartphone, tablet
Mobile First
Wanelo
• Fashion mall/marketplace
• Want, need, love - curated by people just like you
• everything on smartp...
Mobile First
Curbside
• Find products that are available for pickup today from local stores.
• Your order will be waiting ...
Mobile First
The Hunt
• Community powered mobile app
• Posting a photo of an item that they’re looking for, along with spe...
Mobile First
Vint
• Find fitness instructor, schedule a session with them, and to manage both bookings and
payments via ap...
Mobile First or Only?
Fetch, GoButler, Magic…
• All you have to do is describe what you
need with a text or a photo, and y...
Mobile First or Only?
Modiface: Beautiful me, Eye color, Hair
color studio, Virtual Dentist, Nail Salon
• Artificially Int...
Mobile China Innovation
WeChat
•From mobile messanger, news, blogging,
•Through games, payments, banking/wallet, taxi, foo...
Mobile Transforming Business
Example
SF Food Delivery Wars
Postmates
• On-demand delivery service partnering with
participating restaurants
Sprig
• Order lunch...
On Demand
Example
Predictive retailing
Example
Stylitics
• Monitor what you buy, with the hope of making suggestions around this
• Free orga...
Crowdsourcing & Crowdfounding
Example
Betabrands
• Fashion production and sales
• Submit, vote, fund, promote, group disco...
Crowdsourcing & Crowdfounding
Example
Made.com
• Furniture marketplace, curation & voting
• Direct from makers. No warehou...
Crowdsourcing & Crowdfounding
Etsy - IPO 04.2015 - 4 bln$ valuation
• Handmade unique marketplace, vintage goods and craft...
Crowdsourcing & Crowdfounding
Kickstarter, Indiegogo, GoFoundMe, AngelList…
• From films, games, and music to art, design ...
Customization
Example
Nike, Prada, adidas, Converse, New Balance, Oakley, Puma, Quicksilver,
Hurley, Reebok, Timberland…
•...
Customization
Example
J. Hillburn, Trumaker, Indochino, Proper Cloth, Blank Label, Taylor Stitch, Seregnetee…
• From shirt...
Customization
Example
Gemvara, Allurez
• Jevelry: rings, earrings, pendants, necklaces - all
• Design, metal, style, stone...
Makers, 3D Print, Materialization
Goldieblox, Makies, Kiwi Crate…
• Toys building kits, doll creation & customisation, cre...
Makers, 3D Print, Materialization
Mink
• Desktop printer that prints makeup
• It can take any image and instantly transfor...
Makers, 3D Print, Materialization
Feetz
• Custom fit, 3D printed shoes
• Take 3 photos of each shoes using Feets App
• Des...
Makers, 3D Print, Materialization
Shapeways, Cgtrader, Sketchfab…
• 3D Printing Service & Marketplace
• Upload Your 3D des...
Digital Assets & Intellectual Property
Vessel
• Pay subscription fee for access to video… before it appears on YouTube
• E...
Digital Assets & Intellectual Property
Netflix, Amazon, YouTube, Hulu, HBO Go, Spotify, Rdio, MOG, Pandora, SoundCloud, Ap...
Hollywood meet e-commerce
The Honest Company
• Baby accessories - production and online sales
• By Jessica Alba
• Subscrip...
Hollywood meet e-commerce
Example
22daysnutrition.com
• Vegan meals - production and online sales
• By Beyonce
• Subscript...
Hollywood meet e-commerce
Example
Shoedazzle
• Shoes - online shop
• By Kim Kardashian
• Online style quizz + stylists + s...
Multi Level Marketing
Stella & Dot, Chloe & Isabel
• Jevelry, accessories - production and online sales
• Purchased exclus...
Consumer Merchandised Shops
ModCloth, Moda Operandi, FashionStake
• E-retailers of indie clothing, accessories, and decor
...
Media & Commerce
Example
Under Armour
• 80% focus on storytelling, experience and only 20% commerce
• Restaurant, cafeteri...
Media & Commerce
Example
Net-a-porter, Guilt…
• From online shop, through shopping e-zine to print?
• Net-a-porter + Yoox:...
Media & Commerce
Example
HSN, QVC
• Shopping TV online
• Usage of ready made broad product presetiation video assets
• New...
Curation & Personalization
Outfittery, Trunk Club…
• Online questionnaire, style consultation, try outfits at home
• Free ...
Social curation & lookbooks
Polyvore, Lyst, Tapiture, Dailylook, Stylefruits
• Discover, shop and express your style
• Cus...
Ecosystems/Platforms: CCCC
Houzz
• Content: user stories, photos
• Community: advices, rating & reviews, SWYN, Q&A
• Comme...
D2C, vertically integrated
Warby Parker
• Glasses e-retailer - online & offline
• Total consumer centric (2nd place in rev...
D2C, vertically integrated
Dolar Shave Club, Harry’s
• Shaving gear & accessories, online & offline shops
• Own production...
D2C, vertically integrated
• Bonobos, Everlane, Frank
& Oak – fashion
• Crane & Canopy – beds
and bedclothes
• Julep - cos...
Online 2 Offline/Offline 2 Online
Warby Parker, Zappos, Amazon, Bonobos, Birchbox
• Offline shops, showrooms, pop up shops...
Packaging
Casper
• Vertically packing, super easy delivery
• Own production supply chain
• 100 nights trial
Example
Access to unique inventory
• Fanatics – sport club fashion
• Not Just A Label, Of A Kind - design
• Solecollector - market...
Auctions
• Auctionata, TopHatter, Invaluable
Live auctions, every item checked,
valued and verified to be of high
quality ...
Data
Target, Walmart, Amazon, Alibaba…
• From salles support, through selling advertising space for FMCG, to their own
dat...
Distributed commerce
•Okanjo, Fuiszmedia, Cinematique, Clicktivated, Atosh – shoppable content
•Discoversophia, Stackcomme...
Mission
Zady, Serengetee, Stylesaint, Toms, Patagonia, H&M…
• Sustainable production, usage & repair,
• Charity, buy 1 get...
Mission
Soylent, Munchery, Luvo, AgLocal, Hampton creek, Urban Remedy…
• Food 2.0, heavy R&D
• Sustainable production & di...
Business model secret formulas:
Hollywood star + Subscription + Mission = Honest
Community + Crowdfunding + Voting + Produ...
Michał Kreczmar
E-commerce Director
Hypermedia, Dentsu Aegis Network
M.Kreczmar@hypermedia.pl
facebook.com/krecz
pl.linked...
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Ecommerce disruptive trends and new business models

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Disruptive innovation in media and ecommerce landscape -what are the agents of change. Detailed examples of new digital business models for media and retail. Business model generation secret formulas.

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Ecommerce disruptive trends and new business models

  1. 1. E-commerce Disruptive Trends and New Business Models Advertising Sales Summit, Burda International Michał Kreczmar E-commerce Director Hypermedia, Dentsu Aegis Network 20.04.2015
  2. 2. First, disruptive products are simpler and cheaper; they generally promise lower margins, not greater profits. Second, disruptive technologies typically are first commercialized in emerging or insignificant markets. And third, leading firms’ most profitable customers generally don’t want, and indeed initially can’t use, products based on disruptive technologies Clayton Christensen The Innovator’s Dilemma
  3. 3. Time to market: MVP, lean/agile, cost of technology, quick & dirty Financing: crowdfunding, crowdsourcing, VC, angels, IPO Startup ecosystem: knowledge networks, hackatons, SV everywhere Production: 3D printing, customization, personalisation Hypercompetition: infinite shelf, price, convinience, frictionless Agents of change: Start up
  4. 4. Promotion: adv platforms, programmatic/biddable media, hipertargeting, remarketing, real id vs cookie, no dead ends (AdTech, MarTech) Omnichannel: webrooming, showrooming, channel blend, single customer view Content: UGC, viral, short form, visual media, product presentation (EdiTech) Media access: smartphones, phablets, tablets, interactive windows, VR, wearables, IoT Agents of change: Media
  5. 5. Technology: real time, on demand, API, channeling, clienteling, orchestration, conversion optimisation (EcomTech) Tools: big data/data science, communication/messaging, predictive modeling, algorithms, deep learning/AI Mechanics: social, curation, voting, like, follow, share, visit, view, comment, subscribe, push Security: ad frauds, cracks, DDoS, privacy, organized crime Agents of change: Technology
  6. 6. Customers: millenials, digital natives, silver surfers, global reach, always on, ADHD, instant gratification Customer experience: Google Now/Siri/Cortana/IBM Watson/Amazon Echo, WeChat + personal touch Product love: tribes, funbase, social curation, MLM, attention to detail, new accesible luxury Agents of change: People
  7. 7. Offline shops: mPOS, beacons, facial scanning, wearables Fullfilment: packaging, robo-warehouse Logistics, delivery: drive through collect & return, same day/1 hour everywhere delivery, Click/Reserve and collect, delivery lockers, Collect+ lounge, Volvo Roam, eBay now, Instacart, Google Express, Amazon, Shoprunner, Postmates, Deliv, Curbside, Shyp, Zoomin, Uber, Drons Payments: in app payments, ApplePay, GWallet, Facebook, Amazon, PayPal, Square, Visa, mPesa, BLIK, cryptocurrencies (FinTech) Agents of change: Last mile
  8. 8. Shop or Marketplace? Traditional business models: • Business 2 Business, Business 2 Consumer • Consumer 2 Business, Consumer 2 Consumer • Business 2 Government, Consumer 2 Government • Shops, Exchanges, Marketplaces • Brick & Mortar, Clicks & Bricks • Pure players, Omnichannel, Total Retail
  9. 9. Flash & Private sales • Vente-Privee – luxury fashion • Zulily – child fashion, accessories (IPO 2,7 bln $) • Gilt Group – fashion(IPO 2015) • Hautelook – fashion (bought by Nordstrom) • Ideel – fashion (bought by Groupon) • RueLaLa – fashion (bought by GSI, eBay) • One Kings Lane – accessories • Fab – design (bankrupted) Subscription commerce • Birchbox - cosmetics • JustFab - shoes • Manpacks - lingerie • Stitchfix – fashion • BarkBox – dog food • NatureBox – eco food • Walgreen - refils – prescription drugs Deals & Group buying • Groupon – services, all (cap 5 bln $) • LivingSocial – services(bought by Amazon) • Woot – electronics, all (bought by Amazon) Last waves of disruption
  10. 10. The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. Alvin Toffler Future Shock
  11. 11. New marketplaces Example Zaarly, Serviz, GigWalk, Fiverr, Taskrabbit, HelloAlfred… • Horizontal marketplaces • People services • End 2 end, On demand, Transactional
  12. 12. New marketplaces Example Grubhub, OpenTable, DogVacacy, Housekeep, Homejoy, Instacart, Handy, Thread up, Storefront, Vacatia, Seamless, beepi, washio, Glamsquad… • Vertical marketplaces • People services, • End 2 end, On demand, Transactional
  13. 13. New marketplaces Example Jet.com • Minimal price beter than Amazon • Comision, logistics boundling & long delivery • Shopping club - paid membership
  14. 14. New marketplaces Example Chrono • Vertical – watches • End 2 end, Transactional • Global
  15. 15. New marketplaces Example Shout • Places e.g. queue for tickets, restaurants • End 2 end, transactional
  16. 16. New marketplaces Example Sears, Staples, La Redoute… • Traditional retailers open their own marketplaces • Fullfilment, supply, advertising etc. for third party
  17. 17. New marketplaces Example La’Zooz • Privacy, cryptocurrencies, security Next - deep web marketplaces?
  18. 18. Sharing/Collaborative economy Uber – transportation (IPO 2015) Airbnb – accomodation (IPO 2015) HomeAway - accomodation Lending Club – lending (IPO – 7,6 bln$) WeWork - creators Lyft – rides BlaBlaCar – transportation Rent the Runway – fashion Instacart – food delivery GrabTaxi - taxi Chegg – education Prosper - credits
  19. 19. Renting economy Nobody is sharing anything. People are making money, plain and simple. Technology has made renting things (even in real time) as simple as it made buying things a decade ago. Fred Wilson Union Square Ventures Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Tom Goodwin, Havas Media
  20. 20. Mobile First Example Poshmark • second hand fashion • shopping and selling on the go • everything on smartphone, tablet
  21. 21. Mobile First Wanelo • Fashion mall/marketplace • Want, need, love - curated by people just like you • everything on smartphone, tablet Example
  22. 22. Mobile First Curbside • Find products that are available for pickup today from local stores. • Your order will be waiting for you. Just head inside to the designated area. • At stores you don't even need to park - we hand your order to you as you pull up. Example
  23. 23. Mobile First The Hunt • Community powered mobile app • Posting a photo of an item that they’re looking for, along with specific requirements such as budget and size. The Hunt community uses their shopping prowess to suggest products that meet the Hunt criteria Example
  24. 24. Mobile First Vint • Find fitness instructor, schedule a session with them, and to manage both bookings and payments via app • Fitness Concierge Curated spots in neighborhood, instructor guidance between workouts • Subscription based Example
  25. 25. Mobile First or Only? Fetch, GoButler, Magic… • All you have to do is describe what you need with a text or a photo, and your personal buying assistant will handle the rest. • Anything you want. As long as it's not illegal. Seriously. Just try it. • Not another automated shopping app. It’s a buying app, powered by real people who will not only find you the best price, organize groceries, take care of reservations, arrange travel bookings, order food, make appointments and search for coupon codes, they’ll even place the order for you using the billing and shipping information from your profile. Example
  26. 26. Mobile First or Only? Modiface: Beautiful me, Eye color, Hair color studio, Virtual Dentist, Nail Salon • Artificially Intelligent photo processing system analyzes your social photos in seconds. • Find out your true skin tone and undertone, and what foundations are best for you. • Find out what makeup products you wear most often, and how that has changed over time • Get your exact hair shade measured based on your social photos. • Get personalized product recommendations based on your skin profile and makeup usage history. Example
  27. 27. Mobile China Innovation WeChat •From mobile messanger, news, blogging, •Through games, payments, banking/wallet, taxi, food delivery, tickets, •To interactive e-commerce (service accounts - CRM/loyality/consierge) + API Source: Liang Wu (Hillhouse Captial). Example
  28. 28. Mobile Transforming Business Example
  29. 29. SF Food Delivery Wars Postmates • On-demand delivery service partnering with participating restaurants Sprig • Order lunch and dinner off a limited, chef- driven menu that's made in house (all its food also happens to be organic). Delivery under 20 minutes. SpoonRocket • Healthy meal service that offers users a choice of 4 rotating menu items per day. Delivery is promised in 10 minutes or less. Caviar • „Premium" delivery service partners with top- tier restaurants that normally don't offer their food to-go. Munchery • Meals are cooked by in-house chefs, delivered chilled, for re-heating and eating later.
  30. 30. On Demand Example
  31. 31. Predictive retailing Example Stylitics • Monitor what you buy, with the hope of making suggestions around this • Free organizational tools, style toolkit, connected to the retailers, apps, and services • Daily recommendations, expert advice, looks from professional stylists and fashion bloggers
  32. 32. Crowdsourcing & Crowdfounding Example Betabrands • Fashion production and sales • Submit, vote, fund, promote, group discounts • Turn prototypes into products via crowdfounding
  33. 33. Crowdsourcing & Crowdfounding Example Made.com • Furniture marketplace, curation & voting • Direct from makers. No warehouses. No physical stores. No middlemen. • Every 7 days, combine all the orders for a piece and put them into production.
  34. 34. Crowdsourcing & Crowdfounding Etsy - IPO 04.2015 - 4 bln$ valuation • Handmade unique marketplace, vintage goods and craft supplies • Curated recommendations tailored to your taste • Open an Etsy shop—with just $0.20 USD and your imagination Example
  35. 35. Crowdsourcing & Crowdfounding Kickstarter, Indiegogo, GoFoundMe, AngelList… • From films, games, and music to art, design and technology • Project creators set a funding goal and deadline. If people like a project, they can pledge money to make it happen. Example
  36. 36. Customization Example Nike, Prada, adidas, Converse, New Balance, Oakley, Puma, Quicksilver, Hurley, Reebok, Timberland… • From 1 to 452 models of shoes for customization & personalisation • On demand production, offline shoes printing solutions
  37. 37. Customization Example J. Hillburn, Trumaker, Indochino, Proper Cloth, Blank Label, Taylor Stitch, Seregnetee… • From shirts & suits, outwear, to bags & accessories - all • Design, fabric, style, size, details, embroidery – online customization & personalisation • On demand production
  38. 38. Customization Example Gemvara, Allurez • Jevelry: rings, earrings, pendants, necklaces - all • Design, metal, style, stones, size, details – online customization & personalisation • On demand production
  39. 39. Makers, 3D Print, Materialization Goldieblox, Makies, Kiwi Crate… • Toys building kits, doll creation & customisation, creative project sets • Production by 3D print, ready made components, inspire creativity
  40. 40. Makers, 3D Print, Materialization Mink • Desktop printer that prints makeup • It can take any image and instantly transform it into a wearable color cosmetic, turning any camera, phone or laptop into an endless beauty aisle. Example
  41. 41. Makers, 3D Print, Materialization Feetz • Custom fit, 3D printed shoes • Take 3 photos of each shoes using Feets App • Desing and personalize shoes Example
  42. 42. Makers, 3D Print, Materialization Shapeways, Cgtrader, Sketchfab… • 3D Printing Service & Marketplace • Upload Your 3D design to order instantly • Buy 3D models, sell 3D models Example
  43. 43. Digital Assets & Intellectual Property Vessel • Pay subscription fee for access to video… before it appears on YouTube • Exclusive deals with video content producers Example
  44. 44. Digital Assets & Intellectual Property Netflix, Amazon, YouTube, Hulu, HBO Go, Spotify, Rdio, MOG, Pandora, SoundCloud, AppStore, Google Play, Udemy, New York Times… • Digital assets: production, distribution, management, curation, sales Disney, Angry Birds, Marvel, LucasArts, Harry Potter, James Bond… • Intellectual Property creation, curation, licensing IBM, Samsung, Canon, Sony, LG, Microsoft, Google… • Patents
  45. 45. Hollywood meet e-commerce The Honest Company • Baby accessories - production and online sales • By Jessica Alba • Subscription based Example
  46. 46. Hollywood meet e-commerce Example 22daysnutrition.com • Vegan meals - production and online sales • By Beyonce • Subscription based
  47. 47. Hollywood meet e-commerce Example Shoedazzle • Shoes - online shop • By Kim Kardashian • Online style quizz + stylists + subscription (membership) or shop by item
  48. 48. Multi Level Marketing Stella & Dot, Chloe & Isabel • Jevelry, accessories - production and online sales • Purchased exclusively at home jewelry parties or online • Become a Stylist and have your own jewelry party selling Our jewelry Example
  49. 49. Consumer Merchandised Shops ModCloth, Moda Operandi, FashionStake • E-retailers of indie clothing, accessories, and decor • Using real buyers community as merchandisers (photos, recomendations) • Voting for production, follow, like, share etc. Example
  50. 50. Media & Commerce Example Under Armour • 80% focus on storytelling, experience and only 20% commerce • Restaurant, cafeteria, Instagram photos printing on site, bike repair…
  51. 51. Media & Commerce Example Net-a-porter, Guilt… • From online shop, through shopping e-zine to print? • Net-a-porter + Yoox: „Global fashion destination for content and commerce. Shoppable magazine in print and digital, distributed in 60 countries with worldwide circulation of 152,500”
  52. 52. Media & Commerce Example HSN, QVC • Shopping TV online • Usage of ready made broad product presetiation video assets • New, online prime time
  53. 53. Curation & Personalization Outfittery, Trunk Club… • Online questionnaire, style consultation, try outfits at home • Free shipping and returns, subscription or combined outfits • Expert product curation, self production or close relation with producers Example
  54. 54. Social curation & lookbooks Polyvore, Lyst, Tapiture, Dailylook, Stylefruits • Discover, shop and express your style • Customer or stylist arranged sets of complementary products • Follow, like, rate & review social mechanics or machine learning Example
  55. 55. Ecosystems/Platforms: CCCC Houzz • Content: user stories, photos • Community: advices, rating & reviews, SWYN, Q&A • Commerce: product info, shop online • Communication: find professionals/services Example
  56. 56. D2C, vertically integrated Warby Parker • Glasses e-retailer - online & offline • Total consumer centric (2nd place in revenue per sq m after Apple) • Free delivery & return 5 days 5 pairs • Own production supply chain Example
  57. 57. D2C, vertically integrated Dolar Shave Club, Harry’s • Shaving gear & accessories, online & offline shops • Own production supply chain • Harry’s: „10 month startup buys 93 Year Old Business for $100 mln” • Subscription based Example
  58. 58. D2C, vertically integrated • Bonobos, Everlane, Frank & Oak – fashion • Crane & Canopy – beds and bedclothes • Julep - cosmetics • Greats – sneakers • Meundies - underwear Desigual, Zara, H&M, Reserved, P&G, Nestle, L’oreal, adidas, Nike, Apple, Dell… • Brand manufacturers
  59. 59. Online 2 Offline/Offline 2 Online Warby Parker, Zappos, Amazon, Bonobos, Birchbox • Offline shops, showrooms, pop up shops, some work like online - 24 hr Desigual, Zara, Reserved, P&G… – producers offline > online Tesco, Walmart, Auchan… – retailers offline > online
  60. 60. Packaging Casper • Vertically packing, super easy delivery • Own production supply chain • 100 nights trial Example
  61. 61. Access to unique inventory • Fanatics – sport club fashion • Not Just A Label, Of A Kind - design • Solecollector - marketplace for unique sneackers • Disney, Warner, Mattel… - licensing • Taylor Swift, Florence and the Machine & Apple Beats Music, Tidal • Alibaba, Etsy… – marketplaces • Sephora – exclusive distribution deals
  62. 62. Auctions • Auctionata, TopHatter, Invaluable Live auctions, every item checked, valued and verified to be of high quality by experts, shipping & delivery, secure processing and transfer of payment. • Auction - properties • EBTH – art • Christie’s – buy it now (a la eBay)
  63. 63. Data Target, Walmart, Amazon, Alibaba… • From salles support, through selling advertising space for FMCG, to their own data adexchanges Brand wearables, IoT - Disney Magic Band, Philips Hue, Nike+, Apple Watch…
  64. 64. Distributed commerce •Okanjo, Fuiszmedia, Cinematique, Clicktivated, Atosh – shoppable content •Discoversophia, Stackcommerce, TripleLift & Bazaarvoice – native advertising e-commerce •Constant Commerce, Mashery, ecwid, Santu… - distributed commerce •Browsy, Soldsie, Pixbie, buy button Facebook, Twitter – e-commerce via social media
  65. 65. Mission Zady, Serengetee, Stylesaint, Toms, Patagonia, H&M… • Sustainable production, usage & repair, • Charity, buy 1 get 1 for needy • Exchange - more joy less stuff Example
  66. 66. Mission Soylent, Munchery, Luvo, AgLocal, Hampton creek, Urban Remedy… • Food 2.0, heavy R&D • Sustainable production & distribution • Supplemental diets to traditionally produced food Example
  67. 67. Business model secret formulas: Hollywood star + Subscription + Mission = Honest Community + Crowdfunding + Voting + Production = Betabrands Online 2 offline + direct 2 consumer + Production + drop of Mission = Warby Parker Real Time + Experts + Second hand art = Auctionata Marketplace + Services + No inventory = Uber Expert curation + subscription + relationship with production = Trunk Club Will it blend?
  68. 68. Michał Kreczmar E-commerce Director Hypermedia, Dentsu Aegis Network M.Kreczmar@hypermedia.pl facebook.com/krecz pl.linkedin.com/in/michalkreczmar slideshare.net/krecz Questions, comments, suggestions? Thank You for Your time
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Disruptive innovation in media and ecommerce landscape -what are the agents of change. Detailed examples of new digital business models for media and retail. Business model generation secret formulas.

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