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Internet of Things. The good, the bad, the weird

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Internet of Things WTF is it. 3 types of IoT. What have already catch up scale - competitive landscape brands, startups, VC, CVC. Towers & moats. Where we could focus now - impact on our businesses?

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Internet of Things. The good, the bad, the weird

  1. 1. Back to the Future Part II (1989) 6.09.2016Michał Kreczmar, PwC, Director, Digital Transformation Internet of things: The Good, the Bad, the Weird
  2. 2. Wtf is IoT • The network of physical objects or “things” embedded with electronics, software, sensors, and network connectivity, which enables these objects to collect and exchange data. • A collection of smart, connected devices or products that, when pieced together well, can yield new functionality, reliability, utilization, and capabilities that were previously not deemed possible. • Simply put this is the concept of basically connecting any device with an on and off switch to the Internet (and/or to each other). • A network of networks uniquely identifiable endpoints (or “things”) that communicate without human interaction using IP connectivity.
  3. 3. Benedict Evans Andreessen Horowitz Every new sensor creates new businesses
  4. 4. Internet of Everything Nearly $6T will be spent on IoT solutions over the next five years. In total there will be 34B devices connected to the internet by 2020. Business Insider Worldwide spending on the IoT reach over $800 bln. By 2021, is expected to total $1.4 trillion. IDC 1.5 bln IoT devices with cellular connections by 2022. IOT exceed mobile phones as the largest category of connected devices in 2018. Ericcson IoT market will grow to 30.7 billion devices in 2020 and 75.4 billion in 2025. IHS 4B connected things will be in use worldwide in 2017, 20.8 billion by 2020. Gartner Million cars Bln computers Bln RFID chips Bln microcontrollers Bln apparel Trl consumables RFID Source: Thin Film; DC; Gartner; World Bank; IMF; HIS; The Semiconductor Industry Association; OICA; IC Insights; Market Line; Apparel Market; Planet Forward; Companies & Markets 83 2.3 6.0 19 80 5-10
  5. 5. Internet of Things…
  6. 6. Internet of Shit?
  7. 7. & industrial IoT The results speak for themselves: GE Aviation analyzed 340TB of data from 3.4 million flights on 25 airlines to improve asset performance and minimize disruptions. Performance Boosted: 287x Costs Lowered: 7x Lead to Innovation Fast-Tracked: 7 days
  8. 8. Connected devices: what make sense 48.0m 27.0m 16.7m 11.0m 5.3m 3.4m Wearables Smart Home 4K UHD TV Voice-enabled… VR Drones How Big Are the „Next Big Things” in Tech? Estimated sales of emerging tech products in the United States in 2017 $5.6b $3.3b $14.6b $1.3b $1.3b $1.1b +9% +59% +53% +79% +40% +50% 2016 2017 Unit sales xx YoY growth Dollar sales Source: Consumer Technology Association Smart Speakers + Streaming Sticks, Bluetooth Earbuds… & exponential growth
  9. 9. New interfaces screen: AR, MR, VR? voice: smartphones, speakers, wireless headsets, wearables, cars gestures: remember iPhone? messaging: conversational/chatbots New experiences immersive/interactive/audio-visual: AR/VR, Smart TV/4K, 360 movies, addressable/interactive TV/wideo move: wearables, drones, robots, hoverboards, AR/VR New/old „places” „Smart” Shop/Home/City/Hospital/Farm, autonomous vehicles, VR New data > sensors, sensors everywhere > New platforms & data network effects, FinTech/InsurTech/MedTech, Personalisation/Customisation… Implications
  10. 10. Eric Raymond Computer should never ask the user for any information that it can autodetect, copy or deduce.
  11. 11. © 2017 PwC Polska Sp. z o.o. Thx & Let’s talk http://pl.linkedin.com/in/michalkreczmar https://www.facebook.com/krecz http://www.slideshare.net/krecz Michał Kreczmar, Director, Digital Transformation, PwC michal.kreczmar@pl.pwc.com Wideo: więcej szybciej lepiej. Jak cyfrowa rewolucja zmienia rynek treści wideo Brand commerce. Co przyniesie zbliżenie marek i sprzedaży Jak zarabiać w digitalu czyli XXX modeli biznesowych generujących przychody CLV kogo pozyskujesz klienta czy jego transakcje? E-commerce disruptive trends and new business models The NewCommerce nowa fala e-commerce 20+ modeli biznesowych, które mają szanse zmienić układ sił Click or tap, czyli jak nie zepsuć mobile
  • marcin.szporka

    Sep. 7, 2017

Internet of Things WTF is it. 3 types of IoT. What have already catch up scale - competitive landscape brands, startups, VC, CVC. Towers & moats. Where we could focus now - impact on our businesses?

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