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Icpen Guidelines for Digital Influencers June 2016
Icpen Guidelines for Digital Influencers June 2016
Icpen Guidelines for Digital Influencers June 2016
Icpen Guidelines for Digital Influencers June 2016
Icpen Guidelines for Digital Influencers June 2016
Icpen Guidelines for Digital Influencers June 2016
Icpen Guidelines for Digital Influencers June 2016
Icpen Guidelines for Digital Influencers June 2016
Icpen Guidelines for Digital Influencers June 2016
Icpen Guidelines for Digital Influencers June 2016
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Icpen Guidelines for Digital Influencers June 2016

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Associated article https://www.krishna.me/2016/social-media-disclosure-and-influencers

The International Consumer Protection and Enforcement Network (ICPEN), a network of consumer protection authorities from nearly 60 countries, published on 30 June 2016 3 sets of guidelines on online reviews and endorsements for review administrators, traders and marketers, and digital influencers.

Announcement here https://www.icpen.org/news/uk-online-reviews-guidelines-mark-end-of-cmas-icpen-presidency.html

They state that consumers worldwide to benefit as international consumer protection enforcers issue guidelines on online reviews and endorsements - you can find the full details and access to the PDF downloads here https://www.gov.uk/government/news/online-reviews-guidelines-mark-end-of-cmas-icpen-presidency

The guidelines for digital influencers can be found here in PDF format https://www.icpen.org/files/icpenDownloads/ICPEN___ORE___Guide_3___Guidelines_for_Digital_Influencers___JUN_2016_FNL.pdf

I have published them here for ease of access for my students in online PR and digital marketing.

Publié dans : Marketing
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