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Associated article https://www.krishna.me/2016/social-media-disclosure-and-influencers
The International Consumer Protection and Enforcement Network (ICPEN), a network of consumer protection authorities from nearly 60 countries, published on 30 June 2016 3 sets of guidelines on online reviews and endorsements for review administrators, traders and marketers, and digital influencers.
Announcement here https://www.icpen.org/news/uk-online-reviews-guidelines-mark-end-of-cmas-icpen-presidency.html
They state that consumers worldwide to benefit as international consumer protection enforcers issue guidelines on online reviews and endorsements - you can find the full details and access to the PDF downloads here https://www.gov.uk/government/news/online-reviews-guidelines-mark-end-of-cmas-icpen-presidency
The guidelines for digital influencers can be found here in PDF format https://www.icpen.org/files/icpenDownloads/ICPEN___ORE___Guide_3___Guidelines_for_Digital_Influencers___JUN_2016_FNL.pdf
I have published them here for ease of access for my students in online PR and digital marketing.