Assessing the Business
Environment
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Introduction
Assessing the business
environment involves scanning
the environment
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Environmental Scan
External Environment
Vs
Internal Environment
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Importance of Environmental Scan
• Identification of strength
• Identification of weakness
• Identification of opportunities
• Identification of threat
• Optimum use of resources
• Survival and growth
• To plan/Develop long-term business strategy
• Effective decision-making
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Techniques of Assessing
Business Environment
• PEST/PESTEL
• SWOT
• Porter’s 5 Forces model
• Value Chain Analysis
• Life Cycle Assessment
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PEST / PESTLEC
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SWOT ANALYSIS
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PORTER’S 5 FORCES
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VALUE CHAIN ANALYSIS
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LIFE CYCLE ASSESSMENT
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by Meditha Karunatillaka 11
Journey of Life……
Thoughts
Words
Actions
Habits
Character
Destiny

by Meditha Karunatillaka
01/11/2016 12
Questions
Thank You !!!!!