Krista Neher (www.kristaneher.com) the CEO of Boot Camp Digital gave this presentation at the annual AOCS (Your Global Fats and Oils Connection) at their annual conference in Long Beach California. Krista presented on how scientists and the scientific community can harness the power of social media to better collaborate and communicate. This presentation includes: - Introduction to social media - Why social media is important - The changing state of our environment - How the scientific community can use social media - Case studies and examples of how the scientific community is using social media to collaborate - The benefits of social media Krista Neher is a professional international social media speaker, bestselling author of the Social Media Field Guide, co-author of the first textbook on social media marketing and the CEO of Boot Camp Digital.

1. Social Media for Scientists
Krista Neher
CEO – Boot Camp Digital
krista@bootcampdigital.com
@kristaneher
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2. Years to reach 50 million users

3. Radio

4. Radio
38 years

5. Television

6. Television
14 years

7. Internet

8. Internet
4 years

9. Ipod

10. Ipod
3 years

11. Facebook added over
200 million users in…..

12. Facebook added over
200 million users in…..
Less than
1 year.

13. Why do we communicate via the phone /
email / internet today?

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15. Scientific Community is late to adopt
 Over half of Lab managers are not on
Facebook (vs. 73% of population)
 57% of Americans talk to people more
online than they do in person
• Are you participating in these conversations?
• Are you benefiting from EXPANDING your circles
and getting new perspectives?
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16. Who is ON Social Media?
 Employees
 Suppliers
 Customers
 Executives
 Investors/Shareholders
 Stakeholders
 Your Community
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17. Today people want it when, where and
how they want it.
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18. For Example:
 Peter Janiszewski
 Published research in scientific journals...
• CRICKETS
 Translated it into a blog post
• 12,000 page views
• Over 70 comments
• Article about the study on MSNBC.com
 What is the point?
 Expanded reach
 Broader recognition
 Discussion of work
 Collaboration and new ideas
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19. Reach CONNECTIONS of fans.
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21. Help People Solve Problems with
Better Information
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23. Don’t
Vomit PR
at Me

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28. 35% of new product
launches have elements
that originated OUTSIDE of
P&G
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29. Howard Stern
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30. Krista Neher - CEO
krista@BootCampDigital Copyright BootCampDigital 2009
@kristaneher All Rights Reserved

31. Benefits for Scientists
 Professional reputation
 Recognition
 Networking
 Collaboration
 Discussions
 New ideas
 Better ideas
 Scalable Communications
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32. It isn’t about creating accounts.
It is about what you do with them.

33. What are the RISKS?
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34. Time + Productivity
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35. Security
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37. To Block or Not To Block
• IT security concerns
• Confidentiality
• Capacity
• Productivity
•

38. Private and Personal are Not the
Same
• What you post on social networks may be
personal, but it isn’t private
• Anything you post on the internet is public

39. The Need for a Social Media Policy
 What is appropriate use on company
time?
 What is appropriate for employees when
referencing your company online?
 Who can respond on behalf of the
organization?

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43. Show. Don’t Tell.
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44. Social Media Impacts MANY Parts
of an organization, look to integrate
your plan and start with what works.

45. Start by knowing what you want to
achieve and build a plan with the
best tools.

46. Remember These Things....
 Social media isn’t about sharing photos on
Facebook. It is a new collaboration tool.
 There are significant personal and
professional benefits to participating.
 Get started with a clear strategic plan
focusing on what you want to achieve and
how you can bring it to life with social
media.
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47. Professional Social
Media Speaker
Bestselling Author
CEO & Entrepreneur
Krista Neher
@kristaneher
Krista@bootcampdigital
513-702-7929
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