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CPMA: Social Media
that GETS RESULTS
Krista Neher
CEO – Boot Camp Digital
krista@bootcampdigital.com
@kristaneher
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A day in the life of liking
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The best way
to get people
to like you is
to do things
that people
like.
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Tweet: @KristaNeher
@CPMAConvention
#CPMA2012

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About Me

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About Me

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About Me

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About Me

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About Me

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Universally, we do business
with people or brands that
we....
Know
Like
Trust
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Reach CONNECTIONS of fans.
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Social Drives Purchase Decisions

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Social Drives Purchase Decisions

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The rule of 7

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SOCIAL
MEDIA
SITES
RANK
WELL IN
ORGANIC
SEARCH
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Step 1: Listen

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Listen to Conversations About…
1. Your Company/Brand
2. Your Competitors
3. Your Industry
4. Across Channels
5. To Your Target

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Example
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Step 2:
Marketing
Strategies

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The Problem with Social Media Plans?

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Traditional Marketing Doesn’t Work Well
Anymore

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Don’t
Vomit PR
at Me

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Think of the entire marketing funnel
 Awareness
 Interest
 Desire
 Action
 Social Media Gets
them In and Allows
you To BUILD a
Relationship

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A Little Overwhelming

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Field Guide To Social Media

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It isn’t about creating accounts.
It is about what you do with them.

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But what makes great content?
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Killer Content Should Be
People go online for three reasons:
! ! !1) To look for information
! ! !2) To be entertained
! ! !3) To connect with other people
! Useful
! Resourceful
! Remarkable
! Solve Problems
! Unique
! Expert
! Entertaining
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Field Guide To Social Media

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89%
OF BLOGGERS TALK ABOUT BRANDS
THAT THEY LOVE
84%
OF BLOGGERS POST PRODUCT AND BRAND
REVIEWS

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YouTube Channel

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Video
Higher conversion rates
“Consumers typically visit an average of 4.8 websites before
they make a decision as to which attorney to choose. When
video is added to the lawyer’s website, this number
decreases to 1.8.”
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Ask Your Customers to Share their
Photos….

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The #1 Social
Media network

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Facebook Growth
 800 million active users
 50% login every day
 The fastest growing demographic:
! 35 years old and older

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Facebook Engagement
 Average user has 130 friends on the site
 Average user is connected to over 80
groups, pages and events
 More than 10 million users become fans of
Pages each day

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Your Digital Rolodex
and Professional
Network

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What are

you Doing?
Broadcast
 Connect

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Co-Creation

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Field Guide To Social Media

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ONLY 14%
OF PEOPLE TRUST ADVERTISEMENTS.
78%
OF PEOPLE TRUST RECOMMENDATIONS
FROM OTHER CONSUMERS.
NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007

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Show. Don’t Tell.
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Social Media Impacts MANY Parts
of an organization, look to integrate
your plan and start with what works.

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Start by knowing what you want to
achieve and build a plan with the
best tools.

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Summary
 Listen, explore and be inspired
 Have a PLAN
 Who do you want to reach -> What are
they interested in -> Where are they online
 Consider all of the tools
 Where is your audience most receptive?
 Be authentic. We like people.
 Rinse and repeat
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Professional Social
Media Speaker
Bestselling Author
CEO & Entrepreneur
Krista Neher
@kristaneher
Krista@bootcampdigital
513-702-7929
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