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Social Media
Krista Neher
CEO – Boot Camp Digital
krista@bootcampdigital.com
@kristaneher
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About Me
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About Me
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About Me
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About Me
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About Me
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What is social media?
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Social Media isn’t Really New
Social
+
Media
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Social Drives Decisions
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Social Drives Decisions
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We Trust 2 Things: People we know
and people we don’t know. Not ads.
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Attention is Shifting to Digital
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Stage 1 of social media
was collecting people.
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Stage 2 is doing
something with
them.
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"It's not enough to be satisfied that
your school is on Facebook,
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The Problem with Social Media Plans?
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Today consumers want it when, where and
how they want it.
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How Colleges are Using Social Media
 Helping alumni find jobs
 Collaborating and connecting with
students
 Communicating with prospective students
 Fundraising
 Connecting with alumni
 Sharing information
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"It's like reading a text
message from my mom. It
screams that 'I didn't do my
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A Little Overwhelming
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Field Guide To Social Media
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Publishing
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People are Information Hungry.
Got Useful Content To Share?
Publishing is when you share information with
others by posting it online. The information can
take many different forms. They key to success
is the CONTENT.
 Blog
 Email Newsletter
 Webinar
 Ebook
 Whitepaper
 Podcast
 Live Chat
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Email Newsletter
 Constant Contact
 Create a free one in 20 mins
 Still a preferred communication method
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Webinar
 Pre-scheduled virtual event
 People call in and can view your
powerpoint or computer screen on their
computer
 Live and recorded
 Can have Q&A, take polls, ask questions,
etc
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Webinars
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Ebook and Whitepaper
 Digitalwritten information on a subject
 Typically a comprehensive overview of a
subject.
 8 – 20 pages long (depending)
 Available via download
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Video Sharing
 Sharing video is very powerful
 For search engines and as a way to
connect
 Production quality doesn’t have to be as
high as television
 A flip cam (<$200) will record great quality
videos
 More engaging way to share your mesage
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YouTube Channel
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You Tube
 Free to create an account and upload
videos
 Can create a customized channel
 Ranks well in search engines
 Posting it isn’t enough – you need a plan
to build views
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Showcase Your Product
• 3 months after video
launch had sold over
$130k (which was the
annual projection)
• Global distribution offers
• YouTube referrals account
for over 45% of all referrals
to their site
• 50% convert to a sale who
come from YouTube vs.
10% from other sources
• “It changed my company
over night”
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Blogging
What is a blog and how does it
work?
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Blogs
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“Blogs represent the best chance
for companies to inform the
conversation.”
Richard Edelman
President and CEO
Edelman
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You Can Create a Blog for Free in
Less than 5 Minutes
Wordpress.com
Blogger.com
Typepad.com
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Corporate Blogs Range from Well Read
to Not Read (and the size of the
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Corporate Blogs Range from Well Read
to Not Read (and the size of the
company doesn’t matter).
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Key To Success
 Create
content once and find multiple
channels
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Sharing
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Share Interesting Content
 Photos
 Videos
 PDFs
 SlideShows
 News (blog posts)
 Music
Encourage others to share
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Ask Your Customers to Share their
Photos….
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Slideshare.net
 Allows you to share slide shows online
 Free to use and can have great reach
 Can transport to blog, facebook, etc
 Shows that you are a thought leader on a
subject
 In 2009, I shared 11 slide shows and
received over 10,000 views.
 Beware of copyright issues.
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News Sharing
 Popular strategy for syndicating content
and driving views to websites
 Digg.com
 News site popular with young males
 News articles are submitted and can be voted
up or down
 Front page is based on votes
 Can drive significant traffic
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Make Your Content Sharable
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Social Networks
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The #1 Social
Media network
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Facebook Growth
 800 million active users
 50% login every day
 The fastest growing demographic:
! 35 years old and older
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Facebook Engagement
 Average user has 130 friends on the site
 Average user is connected to over 80
groups, pages and events
 More than 10 million users become fans of
Pages each day
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Facebook is where…..
 You find people you went to high school
with
 You stay connected with people in your
life
 You share photos and videos
 You Connect with people you actually
know in real life
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Pages
 “only the
official
representativ
e of an artist,
business, or
brand may
create a
Facebook
Page.”
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Features
 Indexed in search
 Multiple Admins
 Analyze traffic
 No Limits to # of fans
 Email fans
 Appear as notifications
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Groups
 Anyone can
create a
group
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Features
 Anyone can contribute to discussion
 No Multi-media
 Send messages to all members
 Pick a great name
 Get loyal fans to start discussions
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Fa ceb
ook
Ads
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Your Digital Rolodex
and Professional
Network
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What Can You DO on LinkedIn?
1. Stay Connected
2. Build New Connections
3. Join Relevant Groups
4. Post in the Q&A
5. Search for specific people/attributes
6. Expand your network (carefully)
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Commit to 5 – 10 mins a day
 Update your status
 Answer a question
 Post to a group
 Add connections
 Update your profile
 Recommend a co-worker
 Request recommendations
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How Businesses use LinkedIn
 Business Development – find and connect with
people
 Sales – find prospects in your network
 Recruiting – post jobs and research candidates
 Partnerships – find organizations to partner with
 Marketing – position your company or
employees as experts
 Marketing – build awareness for your company
and employees
 Sales – Create company pages with products
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Microblogs
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What are

you Doing?
Broadcast
 Connect
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 13% of
Americans
use
Twitter (up
5% from
2009)
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What is interesting or remarkable
in your life that you want to share?
News
Events
Plans
Thoughts
Ideas
Stories
Funny stuff
Websites
Resources
Recommendations
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BUT – Lots of people “Don’t get it”
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"Congrats and welcome to our Big
Blue family."
Sent by University of Kentucky to
accepted students
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Co-Creation
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Co-Creation
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Discussion & Review
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Influences Purchases
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Discussion Sites
 There are discussion sites for almost any
subject area
 Go to big-boards.com to find discussion
forums
 People talk about what they are interested
in or want to learn about
 Way to get detailed information for big
decisions or purchases
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Public Relations
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Public Relations is Changing
 More about the public
 Influencers are more than traditional
press:
 Bloggers
 Twitter
 Facebook
 Word-of-mouth
 News stories sometimes start on the web
 Influencers are everywhere
 Long-tail PR
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Social News Release
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Mobile
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Future of Foursquare
 Data opportunities
 Category information
 Behavior-based
marketing and
incentives
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Field Guide To Social Media
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ONLY 14%
OF PEOPLE TRUST ADVERTISEMENTS.
78%
OF PEOPLE TRUST RECOMMENDATIONS
FROM OTHER CONSUMERS.
NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
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Join me at the
Reception for my
Book Signing
Krista Neher
@kristaneher
Krista@bootcampdigital
513-702-7929
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